Experience

Renault EG

• Egypt
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Product and Brand Manager

  • May 2019 - Present

  Product Marketing Management for Renault Passenger Cars Pricing and Competitors Benchmark Market Research (Gather & Evaluate pricing information) Preparation of Renault vehicles profile and configurations (May 2019 Till date) Prepare comparisons for Renault vehicles among competitors Preparations of price adjustments for Renault vehicles Product Knowledge training Implementation of Brand Management strategy Managing all brand activities in terms of Digital and Public Relations Motor Shows Budget planning Dealers Management Website Implementation and updates Handling MY Renault Application and Lead Management Tool Portal Media Relations Media Test Drive Events Product and Brand Press Releases Events Show less



GB Corp

• Egypt
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Aug 2018 - Apr 2019

  Planning, budgeting and executing all events, outdoors & sponsorships related to all brands of GB Auto Communicating, maintaining and developing agencies and supplier relationships Setting timelines and priorities on every project Analyzing all events success and prepare reports Launched the new Volvo buses Paradiso 1200 6x2, Paradiso 1200 4x2 and achieving one of the best launch events promoting GB Polo Factory Managed a factory tour at GB Polo factory for Volvo global team Launched the new Fuso truck FJ 1823 for the first time on the roof top of GB Academy Managed 4 booths in the Motor show 2018 exhibition Outdoors campaign coverage in Cairo for two months Car display covering 4 locations for multiple brands for two months Managed media test drive events for 3 brands Participated in Electricx exhibition with Aksa generators Participating in Intra African Trade Fair 2018 Exhibition with GB Polo brands Partner with Uber in Uber Expo and displaying multiple brands Managing promotional campaign with Shell to enhance our sales for one month Show less



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Regional Africa North Communications

  • Nov 2014 - Aug 2018

  Leading internal and external communications across a variety of platforms Working on the development of internal branding Work closely with creative agencies, and product developers Develop communication objectives and strategies for executing marketing events Responsible for deploying digital communication Working closely with the web-developers on launching Nissan Motor Egypt Website In charge of the launching of GT-Academy for the first time in Egypt and travelled to Silverstone for organizing the Race Camp with GT-Academy Global team- Handling Activations in terms of (Budgets, simulators, locations, players’ rankings, Participated in 5 Motor shows since 2014 (3 in Egypt, Algeria & Morocco)- Responsible for the logistics for Nissan’s vehicles including concept cars- Briefing the production agency on the booth design and getting approvals from Nissan Motor Limited- Set certain KPIs for sales bookings and customer satisfaction and achieve them as well- Briefing the creative agency on all ATL & BTL material Participated in UCL global sponsorship- Managed all the communication around the event (ATL, BTL & Digital)- Coming up with promotion/competition ideas suiting the event/and executing it Planning campaign budgets and all payments in addition to Media payments Show less

• Sales Planning Specialist

  • Nov 2013 - Nov 2014

  Dealing with Nissan Dealers in their weekly stock and their daily sales to achieve better results.Responsible for vehicles orders and model mixing.Involved in preparing and monitoring the Forecast, Business Plan & Rolling.



Toyota Egypt Group

• Egypt
• Motor Vehicle Manufacturing
• 400 - 500 Employee

• Product Planning Executive

  • Dec 2012 - Nov 2013

  Involved in choosing each Model in the Toyota line up with its specs and categories based on the market needs. Conducting Market surveys about new models and gather data necessary to close marketing gaps. Involved in choosing each Model in the Toyota line up with its specs and categories based on the market needs. Conducting Market surveys about new models and gather data necessary to close marketing gaps.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Sales Executive

  • Jan 2012 - Oct 2012