Experience

CardinalTalent

• United States
• Software Development
• 1 - 100 Employee

• Business Development Project Manager

  • Feb 2022 - Present

• Marketing Associate

  • Apr 2020 - Feb 2022



CEMEX

• Mexico
• Wholesale Building Materials
• 700 & Above Employee

• Marketing & Commercial Strategy Intern

  • Jul 2019 - Aug 2019

  • Using digital marketing, helped market CEMII, a new series of eco-friendly cement products with better specs, to different target segments via optimum channels• In charge of logistics planning for a nationwide program for retailer development• Strategized and organized a marketing campaign aimed at improving the NPS score by analyzing survey data, with campaign initiatives geared towards addressing key pain points • Using digital marketing, helped market CEMII, a new series of eco-friendly cement products with better specs, to different target segments via optimum channels• In charge of logistics planning for a nationwide program for retailer development• Strategized and organized a marketing campaign aimed at improving the NPS score by analyzing survey data, with campaign initiatives geared towards addressing key pain points



The Kraft Heinz Company

• Netherlands
• Food & Beverages
• 1 - 100 Employee

• Marketing Specialist

  • Jun 2017 - Jul 2017

  • Calculated and analyzed various metrics such as products' contribution margins• Aided with market penetration for existing products via preliminary advertisement testing and building relationships with new supermarkets and hypermarkets • Researched the viability of product expansion in the MENA region by analyzing possible value chains, alignment with core competencies, and competing firms’ market shares • Calculated and analyzed various metrics such as products' contribution margins• Aided with market penetration for existing products via preliminary advertisement testing and building relationships with new supermarkets and hypermarkets • Researched the viability of product expansion in the MENA region by analyzing possible value chains, alignment with core competencies, and competing firms’ market shares