SEO Manager

• Aug 2021 - Present

Head of SEO/SEM

• Jan 2021 - Aug 2021

Head of SEO & Affiliate Marketing

• Apr 2020 - Jan 2021

SEO & Affiliate Marketing Manager

• Jan 2019 - Apr 2020

Head of SEO/SEM

• Jan 2021 - Aug 2021

I am proud to have led Performance Lab and Opti-Nutra to a growth of over 100% YoY with SEO and Affiliate Marketing as the main channels. From low budget start-up to close to £10m in revenue.

Head of SEO & Affiliate Marketing

• Jan 2019 - Jan 2021

After accepting the role of Head of SEO and Affiliate Marketing, I managed to grow both SEO and Affiliate Marketing Channels from low 5 figure to 6 figure revenue figures per month, for both Performance Lab and Mind Lab Pro, in the course of 1 year. These are now the main revenue drivers for Performance Lab.

Freelance Blog Manager/Content Strategist/SEO Consultant

• Aug 2016 - Jan 2021

*No longer accepting any clients beginning January 2021*After gaining experience in digital marketing and copywriting, I was inspired to begin working for a variety of clients as a freelancer. Since then, I’ve gained specialist knowledge in Affiliate Marketing & SEO. I’m confident in my ability to improve clients’ online visibility and boost organic traffic/sales.Although I enjoy working for clients in any sector, I’ve gained a wealth of experience in the health/fitness & sports industries.Key Skills: - Sales Copywriting - Digital Marketing - Affiliate Marketing- Keyword Research - SEO (most pages are ranking on the first page for targeted terms) - CRO (Conversion Rate Optimization)- Brand Awareness - Using HTML code to create tables and widgets (on wordpress) for clients- Using Photoshop to create unique images - Checking & improving performance on google webmaster tools - Editing and optimising work on behalf of the client- Creating Websites (Buying domain names + hosting, creating identity, and writing articles focused on organic search traffic & ranking highly).- Writing in different styles - In-depth knowledge of gym supplements, fitness & nutrition

Publishing Partnerships Executive

• Mar 2018 - Dec 2018

I gained expertise in SEO outreach, off-site SEO and building working relationships. While at ICS-Digital, I helped deliver link building campaigns for several high profile clients across a variety of sectors and countries. I was specifically interested by the SEO metrics that market leading clients were monitoring with regards to link building in the current climate.Ultimately, I am proud to have gained expertise in off-site SEO and strengthened my organisational skills, which were previously weak spots in my skill set. This complimented the vast on-site SEO experience I had built during my previous roles and time working as a freelancer.Key Skills: - SEO outreach - Link building (across several sectors and for country specific campaigns) - Strong negotiation skills - Organisation & time management- Budgeting to meet client demands- Building working relationships - Developing briefs for writers to execute- Proficient at using a variety of SEO tools; SEMRush, MOZ, Majestic, Search Metrics, Ahrefs

SEO Copywriter | Social Media Assistant

• Mar 2017 - Mar 2018

During my role as an SEO Copywriter/Editor/Content Strategist/Social Media Assistant, I worked with numerous different sites to significantly increase their sales and revenue. I also worked with the Social Media Manager to grow in-house social media pages.Now, I value my ability to keyword research and plan content strategies for sites of different strengths; this proved to be incredibly useful when developing my own site in my spare time. Ultimately, I am proud to have played a part in a 10-man company that turned over £8.5 million in 2017. Key Skills: - Research - In-depth knowledge of fitness, nutrition and supplements- Proofreading - Digital Copywriting- Sales Copywriting- Editing - Keyword Research - Expanding Knowledge and Keeping Up To Date With SEO - Outreach - Social Media - Wordpress- Photoshop - Google Webmaster Tools - Digital Marketing- Affiliate Marketing - Basic Knowledge of HTML

Junior SEO Copywriter

• Sep 2016 - Mar 2017

Country Life Magazine - Editorial Assistant Intern

• Jul 2016 - Aug 2016

During my internship, I was honoured to learn from numerous experienced editors. I was given insight into how one of the most prestigious publications in England, Country Life Magazine, operates - from the initial briefs & research, to the content & design production, to the finished product (on a weekly basis). During this period, I was taught how to tailor my writing skills to diverse platforms. As each piece was for varying sections and features, they all demanded a different style of writing. Ultimately, this helped strengthen my skills as a copywriter and provided me with the foundations to develop further.Towards the end of my time at Country Life Magazine, I was fortunate to experience the environment at Rugby World Magazine (Time Inc.). Here, I was also given valuable guidance on honing my skills as a content/sports writer. Key Skills: - Proofreading - Content writing through consistent and varying tones across different platforms- Researching - Over-the-phone manners- Interviewing

Freelance Content Writer

• Jan 2016 - Jul 2016

During my time at university, I wrote several articles that were published in Hull Daily Mail's newspapers. As a result, I experienced how freelance writers operate and produce content to a high standard; I was regularly assisted by the Education Editor, of which I would like to express my gratitude.Key Skills: - Research- Outreach- Interviewing - Content Writing- Proofreading - Editing During my time at university, I wrote several articles that were published in Hull Daily Mail's newspapers. As a result, I experienced how freelance writers operate and produce content to a high standard; I was regularly assisted by the Education Editor, of which I would like to express my gratitude.Key Skills: - Research- Outreach- Interviewing - Content Writing- Proofreading - Editing

Editor

• Jul 2015 - Jul 2016

Alongside my degree, I managed a team of student journalists; I planned, edited and published articles (both on WordPress & social media).Holding weekly meetings, I learnt how to recruit, motivate and drive a young force forward. As one of the youngest Editors in the country, I gained valuable experience, creating content production plans, editing and writing articles on a daily basis.Not only that, being in contact with the directors of The Tab, I made sure to consistently achieve monthly targets with my team. Ultimately, I am proud to have been part of the 'start-up' that had more than doubled their unique visitors per month to 11 million that year.Key Skills: - Managing a small team - Working to deadlines- Setting and reaching targets/goals- Proofreading - Editing - Research - Outreach- Interviewing - WordPress- Social Media

Editorial Assistant Intern

• Jun 2015 - Jul 2015

I gained experience as a Content Writing/ Editorial Intern at The Tab's HQ in Shoreditch, London. During this period, I knocked on doors, cold approached strangers, and interviewed numerous people (both in person and over the phone) to gain information for articles.Key Skills: - Over-the-phone manners- Research - Interviewing - Content Writing- Editing - Proofreading- WordPress- Social Media- Staying consistent with brand tone

Freelance Content Writer

• Jul 2015 - Jul 2015

I helped cover sports related news for a leading online platform. During this period, I had 2 articles published on GiveMeSport.com.Key Skills: - Keeping up with fast-paced nature of sports news- Content Writing (Sports)- Research - Outreach I helped cover sports related news for a leading online platform. During this period, I had 2 articles published on GiveMeSport.com.Key Skills: - Keeping up with fast-paced nature of sports news- Content Writing (Sports)- Research - Outreach

Sales Assistant

• Jun 2010 - Jul 2010

I gained work experience at a musical instrument store in Preston, Lancashire. Key Skills: - Sales - Knowledge of musical instruments - Customer interaction - Social skills- Retail I gained work experience at a musical instrument store in Preston, Lancashire. Key Skills: - Sales - Knowledge of musical instruments - Customer interaction - Social skills- Retail