Team Lead, Client Success

• Jul 2022 - Present

Senior Client Success Manager

• Dec 2019 - Jul 2022

Responsible for the full lifecycle of a campaign, from the creation of strategic solutions to live campaign management. Being a trusted adviser to my portfolio of accounts, offering stellar customer service to drive incremental revenue and achieve client success.

Senior Strategist

• Aug 2018 - Dec 2019

Account Manager & Strategist

• May 2016 - Aug 2018

Strategy meets Execution!With the evolution of branded content, the conversation has shifted from what we want to show to consumers to what consumers want and choose to see and share, it is essential to know where your target audience is consuming most of its content online and what messages resonate best with them.As part of my role of Account Manager and Strategist at VMC, I work closely with all other teams ranging from product to campaign management, and I am responsible for researching consumers' media consumption trends, brainstorming strategies and developing proposals that drive winning campaigns for our clients.I also closely monitor all our in-market programs to ensure that we meet/exceed our clients' expectations.

Digital Marketing Analyst

• Sep 2014 - May 2016

In this exciting day and age where digital marketing is an integral tool for all brand communications, I am excited and thrilled to be a part of the paid search realm of digital marketing. At inSegment, I am responsible for the day-to-day management of paid search campaigns and delivering strong business results. This includes tracking, analyzing and executing paid search strategies, including keyword optimization, search ad creation and ensuring that all deliverables are executed on time and produce a high standard of quality for all client deliverables.

Analyst Intern

• Jul 2014 - Sep 2014

I got the exciting opportunity to research and assist in the preparation of branded video strategy presentations for General Mills and Ford F150. I also did secondary research on trends and case studies about branded video content marketing and its platform, to develop best practice model for engaging target audiences, motivating social behaviors and driving business impact results. I got the exciting opportunity to research and assist in the preparation of branded video strategy presentations for General Mills and Ford F150. I also did secondary research on trends and case studies about branded video content marketing and its platform, to develop best practice model for engaging target audiences, motivating social behaviors and driving business impact results.

Administrative Assistant

• Oct 2012 - May 2014

I assisted the head of Engineering in the Television, Radio and Film (TRF) department on campus. My job ranged from organizing and managing documents and day to day work to undertaking and performing research initiatives for the department. During this time, I also had the opportunity to learn and work on basic repair and maintenance work for camera and other equipment at the TRF maintenance shop. I assisted the head of Engineering in the Television, Radio and Film (TRF) department on campus. My job ranged from organizing and managing documents and day to day work to undertaking and performing research initiatives for the department. During this time, I also had the opportunity to learn and work on basic repair and maintenance work for camera and other equipment at the TRF maintenance shop.

Freelance English Copy Writer and Strategic Planner

• Jun 2012 - May 2014

I designed and proposed strategic plans for corporate and product brands. I was also in charge of English copy-writing for all marketing communication. I designed and proposed strategic plans for corporate and product brands. I was also in charge of English copy-writing for all marketing communication.

Web Marketing Intern

• May 2013 - Aug 2013

This was an opportunity to gain a well-rounded web-marketing experience and I started off in the pay-per-click department where I learned and was responsible for developing a PPC campaign for a Client and monitoring its performance. I then moved on to SEO where I learned the basic concept and was delegated the responsibility to optimize websites for different Clients. I also worked in the off-site segment of SEO and web design and development department where I assisted in building a client database and designed email templates to be used in an upcoming e-marketing campaign.

Social Marketing/Research Assistant

• Oct 2012 - May 2013

I assisted in coordinating, managing and organizing research efforts for the engagement game lab, an applied research lab, which focuses on the development and study of games to enhance the level of civic engagement. Engagement Game Lab works in partnership with different communities to get more and more people involved in the process of improving civic life and getting their voices heard by the concerned parties. I worked on its website and social media campaigns to increase its brand awareness and engagement.

Brand Strategy and Research Analyst

• 2011 - 2012

I was responsible for not only creating strategies but also leading and managing executions of campaigns and mediating between the agency and client. I also worked closely on market and consumer research to test out branding and advertising ideas with consumers to know what will hit their hearts and resonate most with them and then suggested Big Ideas and strategies based on the research results. I was responsible for not only creating strategies but also leading and managing executions of campaigns and mediating between the agency and client. I also worked closely on market and consumer research to test out branding and advertising ideas with consumers to know what will hit their hearts and resonate most with them and then suggested Big Ideas and strategies based on the research results.

Market Analysis Intern

• Jun 2010 - Aug 2010

Managed and worked with the UI and tech teams to develop a new patent pending cel phone aplication and developed the brand sales pitch. Managed and worked with the UI and tech teams to develop a new patent pending cel phone aplication and developed the brand sales pitch.

Intern

• Jun 2008 - Jul 2008

Assistant to the office of Communication, responsible for the Annual Report compilation and publication. Assistant to the office of Communication, responsible for the Annual Report compilation and publication.