Seferiana Day
Founding Partner at Upper Left Strategies- Claim this Profile
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Bio
Glynnis Vaughan, MA
I was fortunate to hire Seferiana and collaborate with the team at Upper Left Strategies for a King County public health Covid-19 prevention direct mail campaign. The team worked under extremely tight deadlines, produced compelling creatives and were very responsive to changes and last minute requests. ULS produced nearly 1 million mail pieces translated into multiple languages, focusing on reaching Black, Indiginous, and People of Color (BIPOC) communities. Excellent work, reliable and within budget.
Glynnis Vaughan, MA
I was fortunate to hire Seferiana and collaborate with the team at Upper Left Strategies for a King County public health Covid-19 prevention direct mail campaign. The team worked under extremely tight deadlines, produced compelling creatives and were very responsive to changes and last minute requests. ULS produced nearly 1 million mail pieces translated into multiple languages, focusing on reaching Black, Indiginous, and People of Color (BIPOC) communities. Excellent work, reliable and within budget.
Glynnis Vaughan, MA
I was fortunate to hire Seferiana and collaborate with the team at Upper Left Strategies for a King County public health Covid-19 prevention direct mail campaign. The team worked under extremely tight deadlines, produced compelling creatives and were very responsive to changes and last minute requests. ULS produced nearly 1 million mail pieces translated into multiple languages, focusing on reaching Black, Indiginous, and People of Color (BIPOC) communities. Excellent work, reliable and within budget.
Glynnis Vaughan, MA
I was fortunate to hire Seferiana and collaborate with the team at Upper Left Strategies for a King County public health Covid-19 prevention direct mail campaign. The team worked under extremely tight deadlines, produced compelling creatives and were very responsive to changes and last minute requests. ULS produced nearly 1 million mail pieces translated into multiple languages, focusing on reaching Black, Indiginous, and People of Color (BIPOC) communities. Excellent work, reliable and within budget.
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Experience
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Upper Left Strategies
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Founding Partner
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Jan 2018 - Present
Political Consulting: Provide political campaign strategy, messaging, digital design, and direct mail services for electoral and issue campaigns at city, county, and state levels. Management: Grew small political consulting firm to over $1.6 million in annual revenue in three years. Developed and implemented human resource policies, pay structures, and employee review processes. Led strengths assessments and team building activities for a staff of eight. Government Relations: Lead organizations and coalitions through strategic messaging and advocacy efforts with local and state governments to pass legislation and secure public funding. Communications: Manage earned media efforts, social media strategy, and drafting of written materials, ie: press releases, op-eds, letters to the editor, and story pitches; all while leveraging positive working relationships with a variety of local press outlets and reporters. Strategic Community Engagement: Build relationships and authentic engagement between large institutions and underrepresented communities through listening sessions, public outreach, surveys, and working groups. Show less
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Warren for President
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United States
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Political Organizations
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1 - 100 Employee
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Washington State Community Organizing Director
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Nov 2019 - Mar 2020
Managed a team of six community organizers across Washington State to engage underrepresented communities in the political process, including Latinx, Native American tribes, veterans and military families, LGBTQIA+, labor unions, and students. Developed statewide strategy to build and manage relationships with target constituencies, through service projects, policy and issue roundtables, presence at community events, and development of volunteer leadership, as part of a traditional Get Out the Vote effort for the March 10th primary. Show less
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City of Seattle
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United States
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Government Administration
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700 & Above Employee
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Community Technology Outreach Coordinator | Strategic Advisor II
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Apr 2018 - Nov 2019
Convened over 40 non-profit, public, and private sector organizations in the Digital Equity Network, dedicated to achieving digital equity in the city of Seattle through digital skill-building, device support, and expanded access to the internet. Served as staff liaison to the City’s Community Technology Advisory Board and the Surveillance Advisory Working Group, both in charge of advising the Mayor and City Council on technology policy. Presented research findings of the 2018 citywide Technology Access and Adoption Study to various City and County departments, the Seattle Public Library, and local community organizations. Show less
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Special Advisor, Office of the Mayor
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Sep 2017 - Jan 2018
Negotiated Short-Term Rental legislation, Sweetened Beverage Tax implementation, and Results-Based Accountability in human services contracting with City Council offices and community partners.Rated and recommended proposals for over $9 million of funding from the Human Services Department Homelessness Investments RFP and the Office of Labor Standards Business Outreach RFP.
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Legislative Assistant, Office of City Council Member Tim Burgess
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Nov 2014 - Sep 2017
As a Legislative Assistant I staffed and advised the council member on policy issues related to human services, affordable housing, education, transportation, land use, neighborhoods, and civil rights impacting constituents across the City of Seattle. I developed legislative priorities and drafted legislation, determined policy impacts, and acted as a liaison across departments and council offices. I regularly convened meetings of community, business, and labor stakeholders, and responded to constituent inquiries. Key policy work included crafting Short-Term Rental regulations and establishing a Sweetened Beverage Tax in the City of Seattle. I worked with community organizations to write an ordinance establishing the Seattle Renters' Commission, the first commission of its kind in the country representing the voices of renters at City Hall. Show less
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Campaign Manager
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Apr 2014 - Nov 2014
I oversaw daily campaign operations for a successful 37th District State Senate race. I supervised a Field Director and over 200 volunteers on a campaign that knocked over 24,000 doors. We built broad support among community leaders, labor and business organizations, and other elected officials. I oversaw daily campaign operations for a successful 37th District State Senate race. I supervised a Field Director and over 200 volunteers on a campaign that knocked over 24,000 doors. We built broad support among community leaders, labor and business organizations, and other elected officials.
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WORKING WASHINGTON
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Community Organizer
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Oct 2011 - Mar 2014
Mobilized community volunteers to advocate for corporate accountability as part of the Fight for a Fair Economy campaign. Planned and executed numerous actions and rallies with hundreds of attendees. Recruited volunteers and doorbelled for successful SeaTac $15 Minimum Wage campaign. Organized hospital workers on SEIU campaigns in Oakland, CA and Pittsburgh, PA. Mobilized community volunteers to advocate for corporate accountability as part of the Fight for a Fair Economy campaign. Planned and executed numerous actions and rallies with hundreds of attendees. Recruited volunteers and doorbelled for successful SeaTac $15 Minimum Wage campaign. Organized hospital workers on SEIU campaigns in Oakland, CA and Pittsburgh, PA.
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The Washington Bus
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Summer Fellowship Outreach and Mentorship Coordinator
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Feb 2011 - Aug 2011
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Stumptown Coffee Roasters
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United States
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Food & Beverages
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100 - 200 Employee
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Barista
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Aug 2007 - Jun 2010
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Powerful Voices
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United States
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Non-profit Organizations
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1 - 100 Employee
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Americorps Member
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Sep 2008 - Jul 2009
Facilitated girls’ groups at five Seattle middle schools. Facilitated girls’ groups at five Seattle middle schools.
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Education
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University of Washington School of Social Work
Master of Social Work (MSW), Community - Centered Integrative Practice -
School of Visual Concepts
Graphic Design, Adobe InDesign -
Seattle University
Bachelor of Arts (B.A.), Sociology, Women Studies, Philosophy -
Seattle Central College
Sociology, Philosophy -
Middle Tennessee State University
Sociology, Philosophy