Digital Marketing Specialist

• Mar 2019 - Present

At digitalbased.de, I guide small and medium-sized businesses into the digital age. From crafting engaging websites and landing pages to building compelling social media profiles, I lay the foundation. I then amplify their digital footprint with strategic online campaigns, ensuring they not only show up online, but stand out. Every project is a journey, and I'm passionate about leading my clients to success in the digital landscape. At digitalbased.de, I guide small and medium-sized businesses into the digital age. From crafting engaging websites and landing pages to building compelling social media profiles, I lay the foundation. I then amplify their digital footprint with strategic online campaigns, ensuring they not only show up online, but stand out. Every project is a journey, and I'm passionate about leading my clients to success in the digital landscape.

Digital Marketing Manager

• Sep 2022 - Present

As Digital Marketing Manager at BIRCH COVE DIGITAL GmbH, I led the scaling of an innovative B2B payment platform using advanced marketing strategies on platforms such as Meta and Google. Developed and executed B2B campaigns that increased engagement and conversions. Regularly presented forecasts and action plans to stakeholders, managed significant ad spend budget, and ensured generation of Marketing Qualified leads through data-driven promotions. Continuous campaign optimization and regular KPI reporting were important aspects of my role. Show less

Performance Marketing Manager

• Oct 2021 - May 2022

At Digital Beat, I have the responsibility to promote a variety of digital offerings, from courses to events, across meta platforms. I organized campaigns across channels like Google Ads, social media, display, and YouTube, refining our online presence and impact. Using Google Tag Manager, I refined our tracking and analytics, ensuring our content was always data- as well as audience-based. Working with an experienced team, we developed an innovative and holistic approach to online performance marketing that allowed us to flexibly respond to market changes and continuously deliver outstanding results. Show less

Online-Marketing

• Mar 2021 - Aug 2021

Mitarbeiter im Kundendienst

• Aug 2016 - Jul 2017