Seema Sharma, BSc, FCCA
Chief Executive Officer & Human Resources Director at Lammtara Art Production- Claim this Profile
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French Professional working proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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FCCA
ACCAJun, 2006- Sep, 2024 -
ACCA, Chartered Certified Accountant
ACCAJun, 2001- Sep, 2024
Experience
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Lammtara Art Production
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United Arab Emirates
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Animation
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1 - 100 Employee
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Chief Executive Officer & Human Resources Director
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Jan 2013 - Present
As CEO, I have been involved in all strategic planning, budgetary control, operational planning, compliance, business development, financial management, budgeting and corporate administration. An integral component has been to engage with industry partners such as governmental entities, locally and in the region, distribution partners such as Netflix, and technology partners such as Amazon Web Services and Google.During my time at Lammtara, I have also been responsible for the planning, project management, and execution of several high-level projects. Most recently, I have worked on the interactive schools’ journeys for EXPO Dubai that received more than 251 million visitors. The responsibilities specific to projects have included:- the overseeing of the pitch and tender submissions for the various projects - Spearheading the projects and managing the teams once the projects have been awarded. - Contract negotiation with clients and suppliers- Client liaison and management - Production management and resource planning- Budgeting and budgetary control of projects of values in excess of $10 million- Providing leadership, collaboration and guidance to internal and external stakeholders- Involvement in content creation and execution of content strategyProjects include:• 5 Seasons of Lammtara’s flagship show the animated series FREEJ • FREEJ Folklore Theatrical Show – the largest Arabic Theatre Show in the Middle East with production value of $10 million – production & ticketing• 2 Seasons of ‘Iftah ya Simsim’ by Sesame Street Workshop – Story time Segment• Creation of IP characters Modesh and Dana for Dubai Tourism • Animated Mandoos Show with Jalila Cultural Centre for Children • Siraj Show & educational game APP with the Qatar Foundation• Expo 2020 Mascot Character and Interactive Schools Journeys and App - produced in 7 different languages • Involvement in the set up and management of the Licencing and Merchandising Programme for FREEJ brand Show less
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Director Of Finance & Human Resources
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Feb 2008 - Dec 2012
As Finance Director , I have been responsible for leading all key functions of the company including client relationship management, commercial engagements, accounting finance and audit, and human resources.Responsibilities included:- Financial project management and financial controls for animated TV series - Track development spend for Creative department- development and implementation of financial and commercial strategies
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Financial Controller & HR Manager
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Sep 2006 - Jan 2008
As Financial Controller in a new start up, the responsibilities included the setting up of: accounting procedures systems, implementation of internal controls and procedures as well as the entire HR and Operations functions.Other responsibilities included: - Financial project management and financial controls for animated TV series FREEJ,- Hire and manage freelance accounting staff, manage cost report schedule. Monitor progress and provide guidance to accounting staff. Budgeting and cash flow analysis.- Manage outward relationships for co-productions partners, and licensors including billing and audit management.- Preparation of monthly management accounts - Preparation of Year end Accounts for annual Audit Show less
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TD
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Pakistan
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Technology, Information and Media
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1 - 100 Employee
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Financial Management Accountant - Toronto Dominion Bank (London branch)
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Feb 2005 - Aug 2005
A 7-month contract position which involved doing balance sheet reconciliations, control checks and analytical work for the Financial Director. Reviewing tax and VAT computations and the review of financial transactions to ensure compliance with the policies and procedures of the Company, whilst implementing new internal controls to improve overall efficiency. A 7-month contract position which involved doing balance sheet reconciliations, control checks and analytical work for the Financial Director. Reviewing tax and VAT computations and the review of financial transactions to ensure compliance with the policies and procedures of the Company, whilst implementing new internal controls to improve overall efficiency.
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Verdict Retail
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United Kingdom
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Research
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1 - 100 Employee
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Assistant Financial Controller
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Aug 2004 - Jan 2005
This was a 6 month contract position to help the company carry out their year end audit and set their budgets for the forthcoming year. It also involved doing some analytical work for the Directors as well as reviewing internal controls and introducing new procedures to make the accounts function run more smoothly. An example of this is initiating a BACS system to be installed to facilitate the company’s payment and receipts functions. This was a 6 month contract position to help the company carry out their year end audit and set their budgets for the forthcoming year. It also involved doing some analytical work for the Directors as well as reviewing internal controls and introducing new procedures to make the accounts function run more smoothly. An example of this is initiating a BACS system to be installed to facilitate the company’s payment and receipts functions.
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Financial Controller
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Sep 2001 - Dec 2004
A financial and IT recruitment company with annual turnover of £6mn. This position not only required managing the whole accounts function, but also called for the implementation of new procedures and systems to ensure operational efficiency. Other responsibilities included: - Preparation of monthly management accounts and Variance Analysis for Board of Directors - Part of the Strategy team concerned with market positioning and differentiation and gaining competitive advantage - Preparation of cashflow forecasts - Preparation of annual budgets - Reconciliation of accounts - Managing and implementation of cashflow finance with the banks - Developing and implementing best practices to generate accounting reports and present to senior management in board meetings - Preparation of year end accounts for year end Audit and liaising with Auditors - Management and HR function, staff appraisals and interviewing of new staff - Participation in the merger deal between Virtualpurple Ltd and Dunlop and Badenoch Ltd Show less
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VNU Europe
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Netherlands
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Advertising Services
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1 - 100 Employee
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Financial Management Accountant
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Jan 1998 - Aug 2001
VNU Group, a Dutch publishing group, with offices in Europe, China and Thailand. Strong international presence in the business, trade publications and information market, with more than 120 publications in Europe and US; and VNU's Business Information Europe division having a strong presence in the computer magazine and periodical segment. Turnover in the UK in excess of £100 mn. Responsibilities included: Preparation of monthly management accounts (profit and loss and balance sheet) of 6 publications and presentation to senior management Translation and uploading of figures into the Group Head Office accounting Dutch Hyperion System for Dutch Reporting purposes Reconciling and controlling intercompany accounts. Allocation of fixed overheads and expenses to the various departments. Forecasting, budget preparation and quarterly revisions of these budgets. Weekly estimates of each magazine’s profitability Maintaining fixed asset register and running depreciation each month for all assets of the company. Reconciling the accounts each quarter. Monitoring Capital expenditure (both normal and project related.) Overseeing and coordination of the Payables and Receivables departments at month ends. Reconciling the sales and payables ledgers. Being responsible for various other adhoc reports like Subscriptions, paper usage, cash and bank reconciliations. Preparing quarterly VAT returns and reconciling the VAT Control account. Project work , costings and cost/benefit analysis’ Being involved on the Systems Implementation team to move from Company’s old bespoke Accounts System to Oracle Financials (identifying requirements, setting up structure and accounts etc. Coordinating quarterly internal audit and liaising with auditors at year end to carry out final year end audit Preparing the year-end accounts and liaising with auditors in the final year-end audit process. Involvement in Finance/ ERP system migration (Oracle Financial System) Show less
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McDonald's
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1 - 100 Employee
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Regional Accountant
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Mar 1997 - Dec 1997
Worked as an Regional Accountant looking after 30 stores, where the duties involved the following: Being responsible for the day to day apportionment/allocation of costs. Preparation, review and analysis of each restaurant’s profit and loss account on a monthly basis. Processing and setting up of journals, prepayments and accruals, petty cash Servicing and paying supplier accounts, together with producing monthly supplier reconciliations. Fixed assets and capital and ensuring capital invoices are in line with company capital procurement policy Reconciling net sales to operations logs Key Achievements: The job involved working productively as part of a team, where cooperation and collaboration were a key requirement as was working under pressure to meet tight deadlines and achieve objectives. Show less
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Education
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1993 - 1996
King's College London
BSc, Business Management -
1982 - 1993
Streatham & Clapham High School
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