Experience

Organika Health Products

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Vice President Marketing

  • May 2021 - Present

  Ensure continued top and bottom line growth by effectively leading the company’s marketing and business strategy across the areas of innovation, branding, digital marketing, partnerships, and long-term category/sales development.

• Marketing Director

  • Jun 2020 - May 2021



Maple Leaf Foods Inc

• Canada
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Apr 2019 - Jan 2020

  • Responsible for brand development and share/sales/profit growth across categories and channels • Led all brand analytics (Nielsen, shipments, pricing, etc.) gathering insights to drive all recommendations for the brand. • Responsible for expanding brand presence by working with all key stakeholders in various categories and departments to build and execute actionable growth plans inclusive of strong sales fundamentals, innovation and brand positioning opportunities. • Led all packaging design for existing and new products, ensuring brand consistency, with design and claims optimization across multiple categories. • Led all demand programs for assigned brands across key categories and channels from ideation to launch, collaborating with all key stakeholders to achieve business objectives. • Manage multiple agency relationships to achieve program goals for each category and the respective campaign efficiently and effectively.• Balance and leverage spend effectiveness of A&P budget, ensuring optimization in all channels throughout the year.• Proudly act as brand steward, ensuring all articulations of the brand(s) (internal and external communication, products, packaging) always remain true to clearly defined brand manifesto, principles, and standards. Show less

• Manager, Revenue Management - Various Categories

  • Jun 2016 - Apr 2019

  • Optimized pricing and promotional efficiency effectiveness to deliver incremental profitability• Deliver category pricing strategies and ensure proper execution with the commercial teams• A key leader in increasing volume and profit targets for the business• Presenting and interact with the Marketing and Sales Leadership Teams, presenting updates on strategies, execution and further recommendationsKey Achievements:Led the revamp of pricing architecture of key categories/brands during Maple Leaf's 2018 Brand Renovation (see post below) Show less



Nestlé Purina North America

• United States
• Manufacturing
• 700 & Above Employee

• Category Development Manager - Various Portfolios/Sales Channels

  • Nov 2013 - Jun 2016

  Responsible for driving the category, shaping segment and brand strategy by channel through the integration of marketing and sales to commercialize generating demand initiatives.Key Responsibilities/Achievements:- Developed channel strategy for 'growth' segment and implemented channel review process- Created 'winning' sales playbook for two different channels that was consistent with brand strategy and specific at a key account level - Develop sales communication and go-to-market tactics (promotion, display, etc) on major portfolio relaunch Show less

• Sales Financial Analyst

  • Jul 2012 - Nov 2013

  Responsible for co-management within the account teams of trade spend and management of customer financial metrics. Manage promo effectiveness, trade fund management and deployment, and deductions.Key Achievements- 2013 Nestle Purina Finance award recipient- Improve vet channel profit by 11% largely driven by trade spend optimization



AGFA HealthCare

• Belgium
• Hospitals and Health Care
• 700 & Above Employee

• Sr. Financial Analyst

  • Oct 2011 - Jul 2012

• Financial Analyst

  • Sep 2010 - Oct 2011