Experience

Global IT Bilişim Hizmetleri

• Türkiye
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & New Business Development Manager

  • Sep 2021 - Present

  • Managing Demand Generation & New Logo Acquisition strategies for Google Cloud products such as Google Cloud Platform, Google Workspace, Google Maps Platform integrated with campaigns, guided selling design and strategic partnerships. • Leading digital marketing team for inbound opportunities and strategic brand positioning on digital media. • Leading enterprise demand generation team in order to grow enterprise business via consultancy approach, market research and customer insight analysis. • Designing and executing tailor made communication strategies for decision makers in digital native, SMB and enterprise customer segments. • Developing & executing hybrid marketing approach; organizing physical events, strategic SEO & content management, co-brandings, social media management etc. • Strategic brand positioning in B2B IT business supported with online & offline branches. • Managing launching period of Weoll 3.0 (in-house built Corporate Communications & Business Process Management Platform) product together with the branding and positioning of it. • Responsible for designing customer experience strategy, leading and guiding CX roadmap. • Defining Marketing and CX metrics; ensuring they are internalized by the entire organization. Show less



Hayatın Ritmi Koçluk & Eğitim & Danışmanlık

• Türkiye
• Education Administration Programs
• 1 - 100 Employee

• Marketing & Training Coordinator

  • Jan 2020 - Feb 2021

  • Developing brand’s corporate identity; managing new logo creation, launching 3 new web sites (one of them is e-commerce), creating a consisting trustworthy company image across all channels. • Responsible of managing digital agency operations such as SEO management, providing insights on testing data and corresponding actions. • Coordinating marketing operations such as building marketing strategy, product planning, brand recognition, social media management, content management. • Designing and creating content for Emotional Intelligence based corporate trainings of Effective Communication, Performance Development, Leadership etc. • Redesigning the facilitation process to add value to overall efficiency. • Organizing Emotional Intelligence events, building customer communication strategies, 360 degrees of planning and coordinating. Show less



Turkcell

• Türkiye
• Telecommunications
• 700 & Above Employee

• Senior Growth Marketing Manager

  • May 2015 - Apr 2019

  • Launching and managing first 4.5G VINNWIFI Modems in Turkey.• Preparing and developing marketing plan, annual budget management.• Building strategies to increase new data users and execution of action plans. • Increasing data user revenue by launching and leading effective campaigns.• Developing UX standards for mobile modem users. • Increasing winback potential by tracking competition closely, touching the right potential customers with the right communication strategy.• Tracking new customer acquisition opportunity by special offers via email marketing, content marketing or lead generation.• Organising “Annual Turkcell Elçiler Summit” for +5000 participants every year, representing Marketing team Show less

• Customer Acquisition & Segment Manager

  • Dec 2014 - May 2015

  • Building up localization strategy in prioritized cities in terms of market share, brand perception and positioning of competitors.• Execution of localization strategy; local communication language in advertising, retention campaigns in cooperation with local brands, local acquisition plans.• Creating new customer acquisition opportunities by reaching the sub-groups that can’t be addressed via mass acquisition strategies. • Committing Turkcell brand perception to the local minds by execution of local communication plans and creating loyal customers via special offers. • Preparing Monthly Marketing Business Review presentation and organizing meetings. Show less

• Marketing & Channel Insight Specialist

  • Oct 2012 - Dec 2014

  • Developing Multichannel Strategy as a first time in Turkcell Turkey’s history.• Tracking closely Mobile Internet and Smartphone markets, creating insights from the customers research and internal operator data, sharing insights with key stakeholdersto improve and manage business effectively.• Analysis and strategy development for Alternative Sales Channel to increase effectiveness by providing right products to the right target customers and contribute better to the company goals. Show less

• Business Controlling Specialist

  • Nov 2009 - Oct 2012

  • Organizing Monthly Marketing & Sales Business Review presentations and meetings.• Developing Executive Dashboards for Turkcell Turkey.• Turkcell Group KPI Standardization Project: In order to speak the same language among group companies while moving forward to targets; analysis, development and alignment of KPI’s among all the companies (Turkcell Belarus BEST, KKTcell, Astelit, Fintur, Turkcell Europe)