Gerente de Marketing Digital

• Apr 2023 - Present

Desarrollar e implementar campañas digitales para promover los eventos de Ocesa Colombia. Coordinar y proporcionar contenido para la página web de Ocesa. Coordinar y gestionar piezas gráficas y de video para las campañas y anuncios de eventos. Identificar y coordinar la participación de influencers en las campañas. Montar y coordinar campañas de eventos, incluyendo medios tradicionales. Entrevistas con talento. Dirigir al equipo de community manager y diseño gráfico. Buscar constantemente medios existentes y nuevos para integrar en las campañas de marketing de los eventos Show less

Gerente de Marketing

• Apr 2023 - Present

Desarrollar e implementar estrategias digitales para promover la venta de boletería de las promotoras. Coordinar y supervisar la creación de reportes de business intelligence (BI) para la correcta toma de decisiones. Coordinar y gestionar piezas gráficas y de video para las campañas y anuncios de eventos. Montar y coordinar campañas de eventos, incluyendo medios tradicionales. Búsqueda constante de áreas de oportunidad a nivel marca Dirigir al equipo de community manager y diseño gráfico. Incremento de base de suscriptores Show less

Maestro Marketing Digital

• Jan 2023 - Present

Profesor diplomado

• Nov 2019 - Present

Soy profesor de Educación Continua de la Pontificia Universidad Javeriana, en diplomados de Estrategia de Marketing y Canales Digitales.

Coordinador de la Maestría en Marketing Digital y Comercio Electrónico

• Aug 2022 - Present

Coordinador de la Maestría en Marketing Digital y Comercio Electrónico. Coordinador de la Maestría en Marketing Digital y Comercio Electrónico.

Docente de marketing digital y neuromarketing

• Oct 2019 - Present

I am currently a postgraduate professor at the University of La Rioja. I teach the subjects Digital Marketing, Social Media, Business Models and Mobile Marketing, Neuromarketing, and Research Seminar. I currently have more than 300 students. I am currently a postgraduate professor at the University of La Rioja. I teach the subjects Digital Marketing, Social Media, Business Models and Mobile Marketing, Neuromarketing, and Research Seminar. I currently have more than 300 students.

Head of Marketing LATAM

• Apr 2022 - Apr 2023

Desarrollo y ejecución de una estrategia integral de marketing en canales digitales y tradicionales Estrategia de marca y contenidos para todos los canales relevantes. Supervisión y ejecución de campañas de marketing. Seguimiento y evaluación del rendimiento de las campañas. Colaboración con departamentos y agencias externas. Gestión del presupuesto y plan de marketing anual. Generación de prospectos y clientes potenciales. Definición de indicadores clave de rendimiento. Informes periódicos al Director General. Proporcionar informes periódicos de los resultados al CMO Desarrollar estrategias Digitales SEO y SEM Campañas de anuncios en Social Media Show less

Gerente de Marketing Digital Latam

• Apr 2021 - Apr 2022

Gerente de Marketing Digital teniendo como principal responsabilidad dirigir y coordinar un equipo de profesionales de Email Marketing, Community Manager y social media, y finalmente operación. Desarrollamos estrategias Inbound y outbound Marketing para llevar a otro nivel a las pequeñas y medianas empresas dentro de la transformación digital. Digital Marketing Manager having as main responsibility to lead and coordinate a team of professionals in Email Marketing, Community Manager and social media, and finally operation. We develop Inbound and outbound Marketing strategies to take small and medium companies to another level within the digital transformation. Show less

Consultor de marketing digital

• Sep 2019 - Mar 2020

My job as a consultant was to plan, develop and direct the efforts of the marketing area to meet the objectives of positioning and growth of Escala Ventures, through SEO and SEM digital strategies. Analyze Escala Ventures' markets, audiences and objectives to develop campaigns with brand consistency. Monitor, analyze and report timely results achieved; identifying areas of opportunity, strategic priorities and action plans. Analyze and work with the commercial team to optimize processes and constantly exceed business goals. Show less

Gerente de Mercadotecnia Digital

• Sep 2018 - Nov 2019

Responsible for El Universal newspaper's digital marketing strategy (paid and owned media): selection of digital platforms, media and partners, data capitalization strategy. My team and I worked with business managers and other internal areas to design integrated advertising campaigns with digital media, leveraging technology and data into actionable results, and implementing industry best practices in action to capitalize on business results, and migrate and bring new readers to digital media. Other responsibilities included ongoing oversight of campaign optimization, social media listening and insights, analytics, and programmatic and content strategy design. Show less

Gerente de relaciones comerciales

• Sep 2017 - Feb 2018

Grupo Televisa Mexico Vice President Commercial Relationship Manager. Commercial relationship with the most important Media agencies in the country (HAVAS, CARAT, PUBLICIS, JVALE) Analysis of areas of opportunity for Pay TV, Free TV and Digital sales in order to enter new markets, achieve the positioning of Grupo Televisa's services. Search for commercial alliances and public relations with each of my clients and assigned brands.

Gerente de Mercadotecnia Digital

• Oct 2015 - Sep 2017

I worked on creating creative concepts and opportunities and commercial/monetisation through connecting digital, branded content, technology and data assets with traditional assets. Working closely with different areas: production (Reallities, Soap Opera, News and Sports), legal, celebrity management, technology, data, external partners and others, to continuously create innovative and disruptive digital and transmedia solutions. We operate as a full service in-house digital agency, meeting our clients' digital needs through digital and multi-platform sales teams.Additionally, we lead the market approach and positioning of Televisa Digital as one of the leading digital media platforms in the Mexican market. With more than 80 multinational clients, we work on commercial strategies tailored to each brand and client. Cross-selling with TV advertisement offer set up Show less

Locutor Profesional

• Aug 2008 - 2016

For several years I have worked as a commercial and news announcer for different media companies. Grupo Fórmula, where I was the voice of the news on the Enrique Campos Suárez and Marco Antonio Aguileta programme. In Mexico and Acapulco. 97.7 Institutional voice of Grupo Radio Centro's youth radio station. Corporate voice of Grupo Financiero INTERCAM For several years I have worked as a commercial and news announcer for different media companies. Grupo Fórmula, where I was the voice of the news on the Enrique Campos Suárez and Marco Antonio Aguileta programme. In Mexico and Acapulco. 97.7 Institutional voice of Grupo Radio Centro's youth radio station. Corporate voice of Grupo Financiero INTERCAM

Ejecutivo de marketing

• Sep 2013 - Aug 2015

At Grupo Financiero INTERCAM, I implemented a branded content strategy for the repositioning of the company on a national level. I led the creativity and innovation of the "Financial Humanism" campaign. This resulted in increased acceptance and acquisition of new clients, generating a significant impact on the company's profitability. My team and I worked together with the directors of each financial area as well as with the president and vice president of Grupo INTERCAM with the objective of designing and implementing integrated advertising campaigns with digital, traditional and print media. Show less

Reportero de Matutino Express

• Jan 2011 - Feb 2013

I worked as a reporter and journalist for Matutino Express in Foro TV with Esteban Arce and Eduardo Salazar, covering technology news. I won the youth reporter of the year award. I also collaborated as Information Coordinator for the programmes Centro del Debate and Economía del Mercado. I worked as a reporter and journalist for Matutino Express in Foro TV with Esteban Arce and Eduardo Salazar, covering technology news. I won the youth reporter of the year award. I also collaborated as Information Coordinator for the programmes Centro del Debate and Economía del Mercado.

Trainee Creativo

• Apr 2007 - Mar 2008

My beginnings were marked by working as a trainee at DRAFTFCB in the area of creative and public relations, at that time my boss and mentors were Yuri Alvarado and Rafael Perez Toribio. I developed proposals and ideas for campaigns for Liverpool, Bimbo and Banco de México. For the Bimbo campaign we won an Effie in 2008. My beginnings were marked by working as a trainee at DRAFTFCB in the area of creative and public relations, at that time my boss and mentors were Yuri Alvarado and Rafael Perez Toribio. I developed proposals and ideas for campaigns for Liverpool, Bimbo and Banco de México. For the Bimbo campaign we won an Effie in 2008.