Experience

Lenzen GmbH & Co KG, P.W.

• Germany
• Machinery Manufacturing
• 1 - 100 Employee

• Head of CRM & Digital Marketing

  • apr. 2021 - - Prezent

  Strategic and operational responsibility for eCRM (SMARTCRM) and all marketing activities. Personnel responsibility for the marketing team. Planning and realization the eCRM rollout. Execution of multilingual eCRM trainings. Implementation of the eCRM system in after-sales and other departments of the Lenzen Group. Introduction standards regarding work with the eCRM system (offer conversion, visit reports and reporting in general). Interface to the ERP system (proAlpha). General development of eCRM.



Messe Düsseldorf GmbH

• Germany
• Events Services
• 200 - 300 Employee

• Sr. Manager Analytical CRM

  • nov. 2014 - mar. 2021

  Improve analytical processing in FairMate CRM. Alignments on data sets, recording guidelines and queries. Global guidance in database selections. Drive quality management and related service provider. Monitoring of CRM-related transactions, internal workflows and affiliated subsystems. Relaunch Post-fair-reporting. Data Quality Projects. Run entire online Marketing operations for GDS Shoefair and tag it! including Budget-Management and social media activities along common channels. Improve analytical processing in FairMate CRM. Alignments on data sets, recording guidelines and queries. Global guidance in database selections. Drive quality management and related service provider. Monitoring of CRM-related transactions, internal workflows and affiliated subsystems. Relaunch Post-fair-reporting. Data Quality Projects. Run entire online Marketing operations for GDS Shoefair and tag it! including Budget-Management and social media activities along common channels.



HRS Group

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Manager Sales Strategy and Processes

  • apr. 2013 - oct. 2014

  Setting-up initial KPI reporting for new HRS blind booking portal - SURPRICE Hotels.Process reengineering. Leading through semi-annual target process. Setting-up new crystal reports. Ad-hoc Analysis. Setting-up initial KPI reporting for new HRS blind booking portal - SURPRICE Hotels.Process reengineering. Leading through semi-annual target process. Setting-up new crystal reports. Ad-hoc Analysis.



Swiss Steel Group

• Switzerland
• Industrial Machinery Manufacturing
• 300 - 400 Employee

• CRM Manager

  • apr. 2010 - mar. 2013

  Groupewide campaign management implementation inside persisting CRM surrounding. (update.CRM)Target group selection for individual sales approaches. International CRM trainings within various (former) SCHMOLZ + BICKENBACH distribution units. Business unit migrations. User support. Data maintenance. Groupewide campaign management implementation inside persisting CRM surrounding. (update.CRM)Target group selection for individual sales approaches. International CRM trainings within various (former) SCHMOLZ + BICKENBACH distribution units. Business unit migrations. User support. Data maintenance.