Experience

Beyond Meat

• United States
• Food and Beverage Services
• 400 - 500 Employee

• Sales Manager Foodservice DACH / Vertriebsleiter Foodservice DACH

  • Jan 2022 - Present

  - Overall responsibility for the foodservice business in the DACH region - business development in the DACH region - development route to market strategy - Management and development of the respective distribution partners - Support and development of important key accounts, both wholesale and users - Preparation of annual sales and marketing plans - Development and installation of user campaigns incl. accompanying marketing measures - trained spokesperson - Budget… Show more - Overall responsibility for the foodservice business in the DACH region - business development in the DACH region - development route to market strategy - Management and development of the respective distribution partners - Support and development of important key accounts, both wholesale and users - Preparation of annual sales and marketing plans - Development and installation of user campaigns incl. accompanying marketing measures - trained spokesperson - Budget responsibility - Forecast planning - Development of new customer groups - Increasing distribution points and brand visibility - Promotional arrangements - Establishment of cooperation networks - Execution of trade fairs and events Show less - Overall responsibility for the foodservice business in the DACH region - business development in the DACH region - development route to market strategy - Management and development of the respective distribution partners - Support and development of important key accounts, both wholesale and users - Preparation of annual sales and marketing plans - Development and installation of user campaigns incl. accompanying marketing measures - trained spokesperson - Budget… Show more - Overall responsibility for the foodservice business in the DACH region - business development in the DACH region - development route to market strategy - Management and development of the respective distribution partners - Support and development of important key accounts, both wholesale and users - Preparation of annual sales and marketing plans - Development and installation of user campaigns incl. accompanying marketing measures - trained spokesperson - Budget responsibility - Forecast planning - Development of new customer groups - Increasing distribution points and brand visibility - Promotional arrangements - Establishment of cooperation networks - Execution of trade fairs and events Show less



Royal Greenland

• Greenland
• Food Production
• 400 - 500 Employee

• Account-Manager Foodservice

  • Aug 2019 - Dec 2021

  - Support of various trade and user customers - Turnover, sales and contribution margin responsibility - Development of new application campaigns for the gastronomy - Development of new sales channels - Installation of sales cooperations to strengthen brand awareness - Support of various trade and user customers - Turnover, sales and contribution margin responsibility - Development of new application campaigns for the gastronomy - Development of new sales channels - Installation of sales cooperations to strengthen brand awareness



Golßener und mago Vertriebs oHG

• Berlin, Deutschland

• Key Account Manager Foodservice

  • Mar 2018 - Jul 2019

  - Responsibility Sales and Marketing - Foodservice - Strategy development Market development Foodservice - Planning of marketing and sales activities - Active press relations and networking - Establishment and development of GV brand and assortment - Management and coaching of own field team (5 employees), as well as external sales agency (13 employees) - Support of various user and wholesale customers - Responsibility Sales and Marketing - Foodservice - Strategy development Market development Foodservice - Planning of marketing and sales activities - Active press relations and networking - Establishment and development of GV brand and assortment - Management and coaching of own field team (5 employees), as well as external sales agency (13 employees) - Support of various user and wholesale customers



Friesenkrone Feinkost

• Germany
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Development Manager & Nat. Key Account Manager

  • Aug 2017 - Feb 2018

• Head of Productmanagement & Marketing Foodservice

  • Jun 2016 - Jul 2017

  - Development of marketing and sales concepts for Friesenkrone brand - Management of the two employees in the PM area - Monitoring of the set timings , budgets and project processes - Control of projects and developments in all three plants - continuous market and competition analysis - conceptual training of the field staff - Representation at network events - Development and management of social media presence - Organization of events and PR campaigns - Cooperation… Show more - Development of marketing and sales concepts for Friesenkrone brand - Management of the two employees in the PM area - Monitoring of the set timings , budgets and project processes - Control of projects and developments in all three plants - continuous market and competition analysis - conceptual training of the field staff - Representation at network events - Development and management of social media presence - Organization of events and PR campaigns - Cooperation with external service providers and agencies - Supervision of own brand assortment - Management of projects across the entire wholesalers in Germany

• Nationaler Key-Account-Manager

  • Jan 2016 - Dec 2016

  - Responsible for Edeka Foodservice National - Sales, volume and contribution margin planning, as well as responsibility - Preparation and execution of annual reviews - Enforcement of the annual meeting in the regions - Promotion agreement in the respective stores - Conceptual cooperation with the regional AD and Nat. KAM of Edeka - Management of the sales agency with 15 employees - Acquisition of direct customers - Participation in trade fairs and events

• Produktmanager Foodservice

  • Jan 2013 - Dec 2015

  - Management and control of product development - Collaboration on brand relaunch, as well as definition of a new CI - Introduction of new products into the production process - Development of POS measures - Execution and support of private label tenders in the wholesale trade - Cooperation with PR and advertising agencies - Support of the KAM in presentations and trainings - Responsibility for the export business Friesenkrone in France, Australia, Switzerland, USA and… Show more - Management and control of product development - Collaboration on brand relaunch, as well as definition of a new CI - Introduction of new products into the production process - Development of POS measures - Execution and support of private label tenders in the wholesale trade - Cooperation with PR and advertising agencies - Support of the KAM in presentations and trainings - Responsibility for the export business Friesenkrone in France, Australia, Switzerland, USA and Austria



HMS - Hanseatic Marine Services GmbH & Co KG

• Germany
• Food and Beverage Services
• 1 - 100 Employee

• Technischer Vertrieb

  • Sep 2010 - Dec 2012



New World Foundation

• Kapstadt, Westkap, Südafrika

• Development Volunteer

  • Aug 2009 - Jul 2010