Experience

Namu Travel Group

• Costa Rica
• Hospitality
• 1 - 100 Employee

• Travel Consultant

  • Mar 2019 - Present

  - Consultative sales position that requires customization of the vacation proposal to fit the needs of the client. - Commission-only sales position requiring exceptional written and oral communication skills. - Consistently in the top 20% of the company-wide performance each month. - Developed client relationships to create and manage profitable sales pipeline. - Generated over $150 thousand in revenue for first year in the company, overall 2nd in production for sales members under 1 year. - Generated over $550 thousand in gross sales for first year in the company, overall 2nd in production for sales members under 1 year. - Awarded rookie of the year for 2019 sales team. - Exceeded a 95% client satisfaction approval rating over the course of my sales career. - Rewarded for more positive reviews from customers for sales member with less than 1 year. - Consistently reaching and exceeding KPI metrics. Show less



Triboo CR SRL

• Costa Rica

• Gerente General

  • May 2018 - Mar 2019

  • Responsible for making purchase orders and managing the relationship with the different Matrix companies. • Develop and monitor sales and marketing forecasts and budgets for each channel. • Define the merchandising and mix strategy of each specific sales channel. • Responsible for marketing activities, promotion, advertising, events to ensure brand positioning. • Designed and implemented pricing and promotion strategies to ensure inventory and sales turnover and profitability. • Plan sales strategies to have better and greater coverage • Designed and implementation of training plans for distributors and external vendors. • Coordinate, prepare and analyze financial statements, cash flows, accounts receivable and accounts payable reports, forms for the monthly review of the results of the board of directors. • Planning, development and budget management • Design financial strategies according to the aforementioned indicator analysis • Define price and margin structures. • Inventory rotation analysis, purchase orders and import costing. • Management of credit portfolio and collection. • Ensure the expenses, savings projects and business efficiency in all areas. • Supervise importation process from the different destinations in which the company is involved. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Sales Development Manager

  • Jun 2014 - Aug 2016

  • Directly support for PEPSICO Foods Costa Rica in the commercial activities, customer development, supply chain availability, profitability. • Responsible for Go to Market Transformation, Business and SOM Expansion. Design and align team to the Channel Operating Model and provide with the key resources to enable strategies and execution (Playbooks, Scorecard, etc).• Manage and support commercial P&L performance • Support and develop long term commercial strategy• Modern Trade, Distributors and Business Development • Responsible for delivering NOPBT/EBITDA objectives for the commercial area by managing different aspects of the business that impact the P&L• Sales Planning: Coordinate and work in team with commercial manager to assure the buildup initiatives of the Annual Target.• Directly support a $30M business in all 3 salles channels, by managing a $1.5 budget for D&A and S&D (deals & allowances and sales & distribution).• Provided business development strategies, commercial & sales plans for all sales Channels (Modern Trade, Traditional Trade and Wholesalers). • Worked with the distributor’s senior management team to build and cultivate relationships with managers and executives of the main Modern Trade clients.• In charge of the overall coach, brand and sales programs training to the distributor’s sales force. Show less

• Senior Field Marketing Manager

  • Nov 2012 - Jun 2014

  • Manage the development and implementation of regional marketing strategies for one of PepsiCo’s brands; carrying out the overall planning, analysis and control to deliver growth and profitability objectives for the global business. Focusing on meeting financial targets and winning SOM (share of market). Overseeing a $15M business, managing a $0.7M budget.• Manage initiative development and activation of two PepsiCo’s Global brands in the portfolio, including development of new products, consumer and shopper communications (from concept development to execution).• Ensure to maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.• Responsible for category plans, channels sales strategies and activities at POS (point of sale), translating strategy to execution; Overseeing in-pack promotions, shopper marketing, trade events, store execution performance, category management and merchandising for the Costa Rica.• Analyze inputs from multiple sources including market trends such as Kantar Panel, D&N, Nielsen, market research and competitive activity; to synthesize into clear business driving recommendations. Show less



SCA - Hygiene and Forest Products Company

• Sweden
• Manufacturing
• 700 & Above Employee

• Marketing coordinator

  • Oct 2010 - Oct 2012

  Responsible for ensuring the development of the Saba's female pads category (Mainly in the Daily Protectors segments), focused on the implementation of the marketing mix: product, price, place and promotion at the Central American level. Create and develop marketing plans controlling the brand's investment budget and evaluating the results of the implemented plans. Launch of new products, in addition to jointly developing the material and advertising campaigns with the advertising agency. Monitoring of sales results and inventory control of product in charge. Constant visits to the Central American market. Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Treasury

  • Sep 2008 - Aug 2010