Sebastiaan Beltman ✅
Health Entrepreneur at Today.Rocks- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Dutch Native or bilingual proficiency
-
English Full professional proficiency
-
German Limited working proficiency
Topline Score
Bio
Adil Latheef
I have a long-lasting personal and professional friendship with Sebastiaan. We have both worked at the same organization and are now collaborating with our start-ups. He is one of the most inspiring and well-organized colleagues I have ever had. Sebastiaan is a smart and hard-working individual who loves taking up new challenges. He is one of the first few whom I seek advice and opinions both professionally and personally. At times, I am amazed by his professionalism and commitment to completing tasks and reaching goals no matter how big or small it is. His latest entry into Entrepreneurship, I believe, has further polished his deep-rooted skillsets in holistic E-commerce sales, marketing, and other details. Hands-on, I recommend Sebastiaan to anyone who is looking for services, partnerships, and consultations in the health & wellness or the E-commerce sector.
Matthijs Wink
Sebastiaan is a very energetic teamplayer. He can easily multitask and manage different projects simultaneously. He is a creative thinker and as a member of the management team he is able to act at a strategic level. We enjoyed working with Sebastiaan at the Buurtboer and he helped us to move on to the next level.
Adil Latheef
I have a long-lasting personal and professional friendship with Sebastiaan. We have both worked at the same organization and are now collaborating with our start-ups. He is one of the most inspiring and well-organized colleagues I have ever had. Sebastiaan is a smart and hard-working individual who loves taking up new challenges. He is one of the first few whom I seek advice and opinions both professionally and personally. At times, I am amazed by his professionalism and commitment to completing tasks and reaching goals no matter how big or small it is. His latest entry into Entrepreneurship, I believe, has further polished his deep-rooted skillsets in holistic E-commerce sales, marketing, and other details. Hands-on, I recommend Sebastiaan to anyone who is looking for services, partnerships, and consultations in the health & wellness or the E-commerce sector.
Matthijs Wink
Sebastiaan is a very energetic teamplayer. He can easily multitask and manage different projects simultaneously. He is a creative thinker and as a member of the management team he is able to act at a strategic level. We enjoyed working with Sebastiaan at the Buurtboer and he helped us to move on to the next level.
Adil Latheef
I have a long-lasting personal and professional friendship with Sebastiaan. We have both worked at the same organization and are now collaborating with our start-ups. He is one of the most inspiring and well-organized colleagues I have ever had. Sebastiaan is a smart and hard-working individual who loves taking up new challenges. He is one of the first few whom I seek advice and opinions both professionally and personally. At times, I am amazed by his professionalism and commitment to completing tasks and reaching goals no matter how big or small it is. His latest entry into Entrepreneurship, I believe, has further polished his deep-rooted skillsets in holistic E-commerce sales, marketing, and other details. Hands-on, I recommend Sebastiaan to anyone who is looking for services, partnerships, and consultations in the health & wellness or the E-commerce sector.
Matthijs Wink
Sebastiaan is a very energetic teamplayer. He can easily multitask and manage different projects simultaneously. He is a creative thinker and as a member of the management team he is able to act at a strategic level. We enjoyed working with Sebastiaan at the Buurtboer and he helped us to move on to the next level.
Adil Latheef
I have a long-lasting personal and professional friendship with Sebastiaan. We have both worked at the same organization and are now collaborating with our start-ups. He is one of the most inspiring and well-organized colleagues I have ever had. Sebastiaan is a smart and hard-working individual who loves taking up new challenges. He is one of the first few whom I seek advice and opinions both professionally and personally. At times, I am amazed by his professionalism and commitment to completing tasks and reaching goals no matter how big or small it is. His latest entry into Entrepreneurship, I believe, has further polished his deep-rooted skillsets in holistic E-commerce sales, marketing, and other details. Hands-on, I recommend Sebastiaan to anyone who is looking for services, partnerships, and consultations in the health & wellness or the E-commerce sector.
Matthijs Wink
Sebastiaan is a very energetic teamplayer. He can easily multitask and manage different projects simultaneously. He is a creative thinker and as a member of the management team he is able to act at a strategic level. We enjoyed working with Sebastiaan at the Buurtboer and he helped us to move on to the next level.
Credentials
-
Learning Track “Effectief en bewust leiderschap”
Inzicht, bewust persoonlijke groei.Mar, 2018- Sep, 2024 -
Masterclass Certificate (UVA) - Bootcamp Growth Hacking & Digitale Marketing Communicatie
University of AmsterdamJan, 2018- Sep, 2024 -
Online Marketing Certificate (Google) - The Digital Workplace (De Digitale Werkplaats)
GoogleMar, 2016- Sep, 2024
Experience
-
Today.Rocks
-
Netherlands
-
Wellness and Fitness Services
-
1 - 100 Employee
-
Health Entrepreneur
-
Jan 2022 - Present
Did you know that supplements only do their job well if they are properly absorbed? When we learned from various health specialists that most supplements are absorbed by the body for only 20% and liposomal supplements are absorbed for 90%, our mission was crystal clear. Showing as many people as possible to the power of liposomal supplements. Start your Healthy Habit today! How? We offer highly absorbable personalized quality supplements via handy 100% paper day sachets or via powerful vitamin combinations/bundles. Thanks to our patented liposomal technology, the vitamins and minerals are absorbed directly into your bloodstream, well protected against acids en route in your stomach and delivered very precisely for maximum effect. “Inspiring people to build a healthy habit; because inspiration is what gets you started, a habit is what keeps you going” Show less
-
-
-
Health Monks
-
Netherlands
-
Operations Consulting
-
1 - 100 Employee
-
Founding Partner - Consultant
-
Jan 2022 - Present
Our goal is to help companies identify new opportunities in their respective markets, develop strategies and products that will enable them to stay ahead of the competition. We provide the resources and expertise to help companies build and launch an innovative product or service, and to drive their business forward. We use our expertise in product design, user experience, software development and data analytics to help our clients understand the market and customer needs, develop new products, services and processes, and make informed decisions about their business. We strive to provide our clients with the best possible solutions to their business challenges. Venture building, lean startup methode, online concept validation, Minimum Viable Product (MVP) and Venture Building as-a-service Show less
-
-
-
-
Health Entrepreneur
-
Jan 2023 - Present
A YOU Centered Wellness Platform- Time to listen to your body’s voice! Your ultimate guide to wellness in one app, at your fingertips. Learn Your Body's Needs in 90 Seconds! Discover the benefits of Vivoo, the #1 at-home urine test for personalized nutrition and lifestyle guidance. A YOU Centered Wellness Platform- Time to listen to your body’s voice! Your ultimate guide to wellness in one app, at your fingertips. Learn Your Body's Needs in 90 Seconds! Discover the benefits of Vivoo, the #1 at-home urine test for personalized nutrition and lifestyle guidance.
-
-
-
TEAmwork Tea
-
Netherlands
-
Food and Beverage Services
-
1 - 100 Employee
-
Co-Founder & E-commerce expert
-
Jan 2022 - Present
Let’s make the world a slightly better place, one tea cup at a time. By reducing plastic waste (did you know pretty much all tea bags contain plastic?), fighting world poverty and reducing the use of pesticides. Simply by drinking Fairtrade & organic tea. These are the reasons TEAmwork Tea was founded. Available in subscription format as loose leaf tea or in sustainable compostable pyramid tea bags made without plastic, glue or bleach. Founder Claartje traveled to our plantation in Sri Lanka, where she met the women who pick every TEAmwork Tea leaf by hand. That is TRUE quality. You can taste the difference. Available for retail and horeca (b2b) but also as a monthly subscription delivered through your mailbox (b2c). Show less
-
-
-
SEB7EN
-
Netherlands
-
Technology, Information and Internet
-
Founder & CEO
-
Dec 2021 - Present
Subscriptions, E-commerce/Marketplaces and Branding As-a-Service; 7 days a week since E-commerce never stands still. I am a passionate and experienced entrepreneur (E-commerce) with a down to earth, proactive and pragmatic hands-on mentality. I mainly help startups and scale-up companies (in some case also bigger companies) to develop innovative products, services and processes. I make use of the power of technology, design and data analytics to help companies increase their competitive advantage. My network rely on my expertise, proactive approach and ability to focus on the things that matter while achieving big goals. I help companies to create extra value, find the best solutions and transform their business into start-up minded growth machines. I believe that innovation is the key element in taking businesses to the next level. Expertises: E-commerce, Subscriptions, Branding, Marketplaces, Consultancy, Venture Building, Innovation, Food & Healthcare, AMAZON, Bol.com, Growth Marketing, Strategy & Advertising, Building brands, Partnerships, Innovation, Business Analytics, DtC marketing, PR and Social media. Show less
-
-
-
WIINC
-
Netherlands
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Management Team
-
Jan 2021 - Jan 2022
As a member of the management team (Chiefs) of WIINC I am involved in the strategic planning and development of the company to reach our yearly and quarterly goals. Following the "Rockefeller Habits" framework (scaling up method). I liaise between the two Founders, Strategic Director and Head of Sales while managing our E-commerce & Growth Marketing team assuring targets are met.We @WIINC believe that supplements should be healthy for you ánd the planet!Our brands Testa Omega-3 / Daily Supplements / Vrill Omega strive to do just that. Show less
-
-
Global Head of E-commerce
-
Sep 2019 - Jan 2022
Responsibilities (MARKETPLACES):✔️ Manage the day to day responsibilities for all online marketplaces (AMZ, Bol.com)✔️ Work with Logistics to manage inventory of marketplace✔️ Create, manage and optimize product listings✔️ Responsible for the marketing of the marketplaces, including promotional opportunities✔️ Maintain a detailed understanding of the mechanics of all back-end tools, processes and systems✔️ Research and identify new marketplaces, including logistical needs, certification of our products and pricing✔️ Monitor, analyze and report on marketplace KPI’s, competitive listings, and pricing✔️ Review customer feedback and marketplace health ✔️ Proactively identify product, service, and marketplace issues and resolve them✔️ Stay up-to-date on new features & initiatives of online marketplaces that will improve the customer experience and drive revenue growth✔️ Build relationships with key players on the account teams of the marketplacesResponsibilities (E-COMMERCE): ✔️ Responsible for the long-term marketing and E-commerce strategy✔️ Preparation and implementation of marketing and communication annual plans, budgets and activity calendars (online and social media)✔️ Managing, analyzing and optimizing the webshop, such as: product management, interaction design, usability optimization, funnel optimization and the development of new functionalities✔️ Managing and adjusting external parties (online marketing, web development)✔️ Optimizing the online KPIs, including traffic, conversion, UPT, in/out stock products, return rates and loyalty✔️ Defining the right online marketing mix, including: SEO, SEA, direct mail, social advertising and social retargeting✔️ Data analysis using Google analytics and Google tag manager and big data analysis✔️ Optimizing CRM & marketing automation. ✔️ Set up customer surveys Show less
-
-
-
Testa Omega-3
-
Netherlands
-
Manufacturing
-
1 - 100 Employee
-
Global Head of E-commerce
-
Sep 2019 - Jan 2022
Testa is an organization that wants to replace products that are harmful to the sea with sustainable and better quality products. With Testa, we replace products that contain a large amount of fish. Testa wants to contribute to improving the biodiversity of the ocean. This can happen if it is possible to replace a significant portion of all fish oil with pure, fish-free Omega-3 within ten years. Testa Omega 3 is a 100% plant-based Omega-3 supplement. Our Omega-3 is made from CO2 neutral-grown algae, the wonder food of the fish. By these means, 23 herrings are saved per package - the number of fish needed for one jar of fish oil capsules. Show less
-
-
-
-
Advisory Board
-
Jul 2019 - Jan 2022
Partner in Growth & Leads | Conversational Lead Generation | #sales #ecommerce #growth Using our unique Conversational B2B Lead Generation Model, we boost your sales in an exponential way, by generating highly qualified sales leads. These potential clients do understand your products and/or services and will be very interested to have a in-depth meeting or call with your sales department. Our success is based on our unique conversational method, where, after our business onboarding scan, the 1-on-1 contacts, personalized conversational content, continuous follow-up and results are key. Our business model is package-, subscription- and average Cost per Lead based. To accelerate even more we can integrate smart online marketing solutions. Our core team exists of highly experienced sales-, (online) marketing and lead generation specialists. And a flexible workforce to ensure we can (anticipate on) our clients needs immediately. We do believe in a no nonsense and pragmatic approach, working closely together with our clients, with focus on actionable output, data- and KPI-driven return on investment. Show less
-
-
-
de Buurtboer
-
Netherlands
-
Food and Beverage Services
-
1 - 100 Employee
-
Management Team
-
Dec 2017 - Jul 2019
As a member of the management team of De Buurtboer I am involved in the strategic planning and development of the company to reach our yearly and quarterly goals. Following the "Rockefeller Habits" framework (scaling up method). I liaise between the two Founders, Managing Director and Head of Sales while managing our Customer Care and Growth Marketing team assuring targets are met.Responsibilities (MANAGEMENT TEAM):✔️ Head of our Customer Care, Account and Growth Hacking department (14 FTE)✔️ Developer and administrator of our business (KPI) dashboard✔️ Project management lead & process optimization (lean/agile): planning + roll-out projects contributing to our company targets✔️ Product owner (scrum) software development✔️ Explore new marketing partnerships and partnerships (NEW Business & Product development) Show less
-
-
Head of Projects & Customer Care
-
Dec 2017 - Jul 2019
Responsible for the main strategy, projects (internal & external) and business targets of our Customer Care, Account & Growth Marketing department. Responsibilities (CUSTOMER CARE & ACCOUNT):✔️ Making sure that we deliver our tagline "The business lunch that makes everyone happy"✔️ Managing, coaching and developing our Customer Care department (Customer Service team, Lunch Planners, Purchasers and Account managers)✔️ Customer Care & Account department 100% operational within Salesforce✔️ Improving our Customer Lifetime value (retention)✔️ Maintaining/improving our NPS score (NPS rate higher than > 8)✔️ Decreasing our Churn rateResponsibilities (GROWTH MARKETING): ✔️ Optimize our inbound sales channels achieving higher conversion rates and quality leads (lead generation)✔️ Develop and implementing data driven online marketing campaigns growing our customer database✔️ Continuously optimizing our online funnels by testing, analyzing and translating them into new experiments✔️ Responsible for the implementation of modern sales and marketing techniques✔️ Develop and optimize our marketing strategy in collaboration with sales and business development✔️ Responsible for website optimization Show less
-
-
-
Trimb Healthcare
-
Sweden
-
Medical Equipment Manufacturing
-
1 - 100 Employee
-
Digital Operations Manager
-
Jan 2016 - Aug 2017
Improving the online search ranking & visibility of our A brands (Nailner, Wortie/Wartie, Footner and Betavivo) in our Direct Marketing countries (e.g. UK, NL & Nordics) and Distribution countries (+60 countries).Responsibilities (MANAGEMENT):✔️ Advisor & supervisor of the Artwork department & digital team (6 FTE )✔️ Project management lead: website design & development + roll-out all brand websites (+120 websites, +30 brands in +60 countries).✔️ Ebay webshop UK (turnover > €60k per year).✔️ Data collection and lead generation (continuous improvement of websites, user experience and data collection/analysis through various channels/platforms).✔️ Internal & external stakeholder management: 1. Clients (e.g. MT, Marketing & Sales, Supply Chain, Regulatory) and 2. Suppliers (e.g. Distributors, Digital Agencies, Printing) to ensure websites are implemented according to company standards/local requirements within the agreed deadline.✔️ Continuous professionalization, improvement and optimization of the Digital process, still documented in today’s company SOP's (Standard Operating Procedures).Responsibilities (DIGITAL):✔️ Developing an optimized customer journey (improve customer satisfaction and brand loyalty). ✔️ Coordinating, tracking and optimizing digital campaigns for our A brands in our direct markets. ✔️ Continuous improvement of web technique/features, data collection and user experience. ✔️ Coordination & DATA analysis (Google Analytics, Google Adwords and Google Tag manager). ✔️ Online video management (YouTube) and email marketing/ Newsletter (MailChimp).Achievements (MAIN): ✔️ Improved Google Search Engine results for our A brands (from >20 to top 10 positions in 1 year). ✔️ Improved SEO content for our A brands (optimized websites and improved user interaction).✔️ Successful re-launch of all product websites (+ 120 websites on 1 platform in 6 months). Show less
-
-
Head of Artwork & Digital
-
Sep 2015 - May 2016
Managing our Artwork/DTP department operating in a market of +50 countries worldwide (Direct Marketing countries as well as Distribution countries). Responsibilities (MANAGEMENT): ✔️ Head of Artwork department & digital team (6 FTE). ✔️ Project management lead: design/development and roll-out of the product brand websites, product artworks and marketing communication materials. ✔️ Internal & external stakeholder management: 1. Clients (e.g. MT, Marketing & Sales, Supply Chain, Regulatory) and 2. Suppliers (e.g. Distributors, Digital Agencies, Printing) to ensure artworks & websites are implemented according to company standards/local requirements within the agreed deadline.✔️ Continuous professionalization, improvement and optimization of the Artwork/POS & Digital process, still documented in today’s company SOP's (Standard Operating Procedures).Responsibilities (DIGITAL): ✔️ Website creation & management (25 brands in + 60 countries).✔️ Ebay webshop UK (turnover > € 50k per year).✔️ Continuous improvement of web technique/features, data collection and user experience. ✔️ DATA analysis > Google Analytics, Google Adwords campaigns and Google Tag manager. ✔️ Online video management (YouTube) and email marketing/ Newsletter (MailChimp).Achievements (MAIN):✔️ Successful transfer of all NEW Trimb product Artworks into the YouMedical studio server structure and setup (integrating 20 NEW brands). ✔️ Hiring, training & coaching Artwork Coordinator and Team to manage the brand portfolio growth. ✔️ Successful and smooth launch of NEW Nailner UK and Wartie UK websites. Trimb acquired YouMedical in September 2015 to build a North European OTC platform. Show less
-
-
-
-
Co-Founder - Marketing Director | FoodBox Subscription concept | E-commerce
-
Jan 2015 - Jul 2016
I have an entrepreneurial mindset and I love to try out new things. This is why I started Zoyummy (E-commerce company selling Food Boxes), together with a friend and 6 other people. In a very short time we were able to establish a complete supply chain from scratch and achieve country wide distribution of food boxes. We competed with the big guys like Hellofresh, Mathijs Maaltijdboxen, Marley Spoon and made ourselves known in the marketplace. If you search for Zoyummy then I am sure you will find us everywhere. After I was promoted at Trimb Healthcare I decided to stop with Zoyummy. We still receive emails from clients daily, asking us when we will go live again. This journey, together with a highly motivated and talented team, was a great experience and taught me more about entrepreneurship, skills I developed but also showed me that my motto “Everything is possible, realize your dreams” actually became true. Responsibilities (MANAGEMENT): ✔️ Increasing sales via Webshop, Online channels and growing client database. ✔️ Finding strategies to quickly adapt in a highly competitive market with a NEW Food box concept focussed on World Kitchens. ✔️ Responsible for setting-up partnerships and expanding the concept of Zoyummy via links on comparison sites, blog sites and other food related websites/platforms. Achievements (MAIN): ✔️ Successful launch of Zoyummy in the Netherlands with country wide distribution. ✔️ Zoyummy visible on biggest FoodBox comparison sites and expanded via various bloggers (maaltijdbox-vergelijken.nl, foodboxwijzer.nl, catchthebluefish.com). Show less
-
-
-
YouMedical
-
Medical Equipment Manufacturing
-
Head of Artwork & Digital
-
Apr 2009 - Aug 2015
Responsible for our Artwork/DTP department operating in a market of +50 countries worldwide with focus on continuous optimization of the Artwork process. Responsibilities (ARTWORK):✔️ Head of Artwork & digital team (3 FTE). ✔️ Project lead & strategy: development and roll-out of product websites, Artworks and POS materials for Distribution partners.✔️ Internal & external stakeholder management: 1. Clients (e.g. CEO, MT, Marketing & Sales, Supply Chain, Regulatory) and 2. Suppliers (e.g. Distributors, Digital Agencies, Printing) to ensure artworks & websites are implemented according to company standards/local requirements within the agreed deadline.✔️ Continuous professionalization, improvement and optimization of the Artwork/POS & Digital process, still documented in today’s company SOP's (Standard Operating Procedures).Responsibilities (DIGITAL): ✔️ Website creation & management (15 brands in +50 countries).✔️ Ebay webshop UK (turnover> € 40k in 1 year).✔️ Continuous improvement of websites (data collection and user experience). ✔️ Online video management (YouTube) / email marketing/ Newsletter. ✔️ Weekly coordination and analysis > Google Analytics, Google Adwords and Google Tag manager. Achievements (MAIN):✔️ Launched NEW packaging design of Wortie/Wartie product range (roll-out in + 20 countries). ✔️ Redesign/relaunch of Nailner to Nailner 2.0 packaging design (roll-out in +50 countries).✔️ Product launch + packaging design AF24 (+15 countries), POS materials and TV commercial. ✔️ Redesign/relaunch of all product websites running on a .NET environment (8 brands, 60 countries).✔️ The optimization of the Artwork process (faster launches, improved NPD developments and cost-cutting results).✔️ Design, development & management NL webshop (Nailner, Footner and AF24). Turnover > € 20k per year. ✔️ Successfully launched the Ebay webshop UK (in 3 months time). Trimb acquired YouMedical in September 2015 to build a North European OTC platform. Show less
-
-
Creative Product Manager
-
Aug 2010 - Dec 2011
Managing our Artwork/DTP department operating in a market of +50 countries worldwide with focus on continuous optimization of the Artwork process.
-
-
Jr. Online Marketing Manager
-
Apr 2009 - Aug 2010
Oversee the development of artwork for labelling / product packaging/ product websites/ marketing & communication materials and control the timelines involved. Operating in a market of +40 countries worldwide.
-
-
-
Denbel Internet Solutions
-
IT Services and IT Consulting
-
Jr. Marketing Communications & Website Manager | Bachelor thesis | Internship
-
Jan 2008 - Dec 2008
The core business consisted of developing websites, web applications and custom made web software (i.e. own framework, CMS, e-commerce platform, e-coaching portal, CRM application, online campaigns, interactive websites and mobile apps). Clients and brands include: Volkskrant ('Hart&Ziel' online social diary, e-coaching and training portal), Adformatie, De Zuivelhoeve, Novo Nordisk, ScienceDirect (Elsevier), Evelp (e-coaching portal). The Rights Forum (foundation of former Prime Minister of The Netherlands Mr. Dries van Agt), Rechtsnetwerk (CRM for NL law centres). Bachelor Thesis: ✔️ What are the proven/effective success factors of “Social Networks”? Achievements (MAIN): ✔️ Desk research and qualitative research. ✔️ Strategic advice: SWOT-analyse, advice & recommendations to support the introduction of a new (Internet) concept. Show less
-
-
-
-
Marketing Communications & Advisory Management | Internship
-
Feb 2005 - Jul 2005
Assisting with the proposition of the company due to the merge of two companies (Q-Research & TDF ). Developing a NEW company positioning strategy + creating a competitor analyse. Responsibilities (MAIN): ✔️ New positioning strategy of two companies (Q-Research and TDF) into one company > Q-Research/TDF. Achievements (MAIN): ✔️ Company positioning strategy. ✔️ Competitor analysis. Assisting with the proposition of the company due to the merge of two companies (Q-Research & TDF ). Developing a NEW company positioning strategy + creating a competitor analyse. Responsibilities (MAIN): ✔️ New positioning strategy of two companies (Q-Research and TDF) into one company > Q-Research/TDF. Achievements (MAIN): ✔️ Company positioning strategy. ✔️ Competitor analysis.
-
-
Education
-
2010 - 2010
Amsterdam Business School
Business Studies - Organisation & Management, Finance -
2002 - 2008
Hogeschool INHOLLAND
BSc, Communication - Marketing communication & Advisory management -
1997 - 2002
Laar & Berg
Havo - Economy & Management
Community
