Sebastian Lozano

Growth Marketing Leader at Endeavor Colombia
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Skills

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Credentials

  • Software de ventas de HubSpot
    HubSpot Academy
    Feb, 2023
    - Nov, 2024

Experience

  • Endeavor Colombia
    • Colombia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Growth Marketing Leader
      • Oct 2018 - Present

      •Create, execute and optimize the Growth Marketing strategy in lead stages, SEO, SEM, Google Ads, inbound, email marketing, social media and conversion funnels. •Lead the digital marketing and communication team, ensuring compliance with established KPIs (conversions, digital audience growth, engagement, reach, among others). •Manage the digital marketing budget and relationship with providers in the area. •Create strategies for lead generation, meeting sales targets for events, programs, and initiatives. •Manage communication (Spanish-English) with executives and C-levels of partner companies for the execution of agreed projects. Achievements • Led the brand positioning and new digital product content strategy, generating over USD 100,000 in revenue. • Achieved that 55% of conversions in the last year came through different digital strategies. • Generated more than 2.7 million website visits and 700,000 users in the last 3 years through SEO, SEM, inbound marketing, email marketing, social media strategies, among others. Show less

  • Wunderman Thompson
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Content Manager
      • Oct 2017 - Jul 2018

      • Lead and implement performance campaigns on social media to meet KPIs. • Manage and generate content for Kleenex and Scott's (Kimberly Clark Latin America) and Ensure, Glucerna, Pediasure, and Similac's (Abbott Laboratories - Colombia) social media. • Maintain direct relationship with clients and brand marketing leaders. • Develop performance reports and opportunities to strengthen engagement and conversion rates of campaigns. Achievements • Increased digital audience of the accounts by 30% through the implementation of the social media strategy. • Increased social media engagement by approximately 10% of managed accounts. • Launched the Facebook pages of Ensure, Glucerna, and Pediasure. Show less

  • Grupo Energía de Bogotá
    • Colombia
    • Electric Power Transmission, Control, and Distribution
    • 500 - 600 Employee
    • Digital Strategist
      • Jul 2016 - Oct 2017

      • Lead the implementation, optimization, and reporting process of SEO and SEM digital campaigns. • Lead the digital communication team in implementing campaigns focused on brand recognition and positioning. • Manage the digital budget to attract, activate, and retain users for different business lines. • Manage the websites (Spanish-English) and social networks of Grupo Energia Bogota and Empresa de Energia de Bogota. Achievements • Obtained verification badges for Facebook and Twitter accounts. • Conducted the company's first digital advertising campaign (USD 20.000) through different Google platforms (Youtube, Ads, Google Display network). • Increased website engagement by 25 % through its restructuring and renovation. Show less

  • MediaCom
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Community Manager
      • Oct 2015 - Jun 2016

      • Develop the social media strategy for Grupo Energia Bogota. • Manage the social media accounts of Grupo Energia Bogota. • Write notes for the company's internal blog. • Support internal communication of Grupo Energia Bogota. • Develop the social media strategy for Grupo Energia Bogota. • Manage the social media accounts of Grupo Energia Bogota. • Write notes for the company's internal blog. • Support internal communication of Grupo Energia Bogota.

  • Carreta Digital
    • Bogotá
    • Director de contenidos y Community Manager
      • Jun 2015 - Jun 2016

      •Liderar la estrategia de contenido del portal. •Administrar el CMS del portal (Joomla). •Liderar la estrategia SEO del portal. •Realizar entrevistas, artículos y piezas gráficas. Logros: •Logré una audiencia digital de más de 10.000 seguidores en redes sociales. •Sumé más de 2.000 nuevos usuarios en el sitio web en 6 meses. •Liderar la estrategia de contenido del portal. •Administrar el CMS del portal (Joomla). •Liderar la estrategia SEO del portal. •Realizar entrevistas, artículos y piezas gráficas. Logros: •Logré una audiencia digital de más de 10.000 seguidores en redes sociales. •Sumé más de 2.000 nuevos usuarios en el sitio web en 6 meses.

  • Visual 5-5 Photography
    • Colombia
    • Photography
    • 1 - 100 Employee
    • Production Manager
      • Jan 2014 - Jul 2014

      • Coordinate the team's workflow. • Establish communication with Cencosud's marketing leader. • Keep track of photographic samples. Achievements: • Implemented a system that allowed for a 13% optimization in operation times. • Coordinate the team's workflow. • Establish communication with Cencosud's marketing leader. • Keep track of photographic samples. Achievements: • Implemented a system that allowed for a 13% optimization in operation times.

  • Canal Capital
    • Colombia
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Journalist and Audiovisual Producer
      • Jun 2013 - Jan 2014

      • Conduct reporting and produce audiovisual pieces. • Manage social media for the program Fútbol_Capital. • Coordinate guests, sets, and allies for the production of journalistic pieces. Achievements • Reached an audience of 4000 followers on social media in 5 months. • Managed to position several hashtags as national trends. • Conduct reporting and produce audiovisual pieces. • Manage social media for the program Fútbol_Capital. • Coordinate guests, sets, and allies for the production of journalistic pieces. Achievements • Reached an audience of 4000 followers on social media in 5 months. • Managed to position several hashtags as national trends.

Education

  • Pontificia Universidad Javeriana
    Curso de Marketing
    2021 - 2021
  • Colegio de Estudios Superiores de Administración
    Diplomado en Marketing digital estratégico, Marketing
    2017 - 2017
  • Hawthorn, The University of Melbourne Language Centre
    Inglés Avanzado - Inglés para negocios
    2014 - 2015
  • Universidad Jorge Tadeo Lozano
    Comunicador Social - Perioditsta
    2010 - 2013

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