Experience

11 Ravens

• United States
• Design Services
• 1 - 100 Employee

• Director Of Brand Development │ Marketing, PR, Product Dev.

  • Jul 2020 - Present

  PR & MARKETING Responsible for strategy and implementation of press, licensing including Century Furniture, and influencer initiatives like the limited edition Wayne Gretzky Table. Vets opportunities, partners with luxury brands, and coordinates all promotional activities. Communicates as ambassador to the media, including ESPN Radio, Convo By Design Podcast, West Edge, and major publications from Robb Report to Interiors Magazine. Fosters relationships with the A&D community that increase sales and open up prospects for show-houses, events, and collaborations.DESIGN & DEVELOPMENT Conceptualizes, creates, sources, and plans introductions for branding, packaging, collateral materials, and product lines. CREATIVE DIRECTION & CONTENT CREATION Oversees all visual content, copywriting, social media, and digital accounts. Hires and directs photographers, videographers, and web development team on a shoestring budget. Increased IG following by 40% between August 2020 - July 2021. Premiering new company website in 2022.MANAGEMENT Established the first permanent showroom, guiding the aesthetics and management of showroom operations. Hired Showroom and Production Managers. Trained showroom staff and private label sales teams for Trade Shows.



Art Seen

• United States
• Arts & Crafts

• Consultant

  • Jun 2020 - Present

  FINE ART Creates client proposals, brand development, and event promotion for gallerist. FINE ART Creates client proposals, brand development, and event promotion for gallerist.



Dakota Jackson, Inc.

• External Affairs and Brand Manager

  • May 2019 - Jul 2020

  COMPANY EXPANSION Opened the Los Angeles flagship in 2019, overseeing creative direction, hiring, training, and partnerships. Sourced artists and accessories vendors to be represented by Dakota Jackson flagship showrooms. Built strong design community relationships, raising awareness and opening doors for promotion including furniture representation in two of the 2019 La Cienega Design Quarter Displays. COLLABORATION Managed international collaboration with Steinway & Sons, Cami Music Agency, and Lang Lang for Dakota Jackson Pianos including the 2019 launch of The Black Diamond Grand Pianos throughout China and at Philharmonie de Paris.MEDIA & EVENTS Facilitated PR initiatives in collaboration with Shaun Thompson PR and Steinway’s Press Team acquiring interviews and features in publications and websites including BOH, Luxe, Interiors, AD Pro and more. Planned events and collection presentations for clients and industry leaders including an exclusive 2020 collection preview and Chateau Marmont dinner party for celebrity designers.

• Creative Marketing and Communications Coordinator

  • Aug 2018 - May 2019

  SOCIAL MEDIA Increased Instagram following by 76% in one year without paid promotions. Implemented a systematic brand identity across all digital and print.GRAPHIC DESIGN Designed all collateral materials, sales tools, and resources. GROWTH STRATEGY Liaised with and supported 6 national showroom owners. Trained sales reps on collections. Guided creative direction for the new website, hired and managed an external web development team. Spearheaded online sales, StyleRow platform account creation, and both antique and sample sales.



Carlisle

• Textile Manufacturing
• 1 - 100 Employee

• Associate Designer & Product Developer

  • 2016 - Aug 2018

  DESIGN & PRODUCTION Design Director’s liaison to all departments, marketing team, clients, vendors, and factories. Presented monthly concepts, trend analysis, colorist work, silhouettes, and hand / CAD illustrations. Key contributor to product development, prototype review, budget, timeline, styling photo shoots, runway shows, and the complete concept-to-delivery life cycle of over 200 designs quarterly. Responsible for all intricate embellishments.

• Assistant Designer

  • 2014 - 2016

  Researched the ready-to-wear market, built mood boards, designed, sourced, and developed product across all categories. Facilitated art, material, and prototype approval process with domestic and international factories. Collaborated on product cost and purchasing. Managed the team budget, schedule, data entry, tech packs, and the collection’s seasonal accessory lines.



SIKI IM

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Design Assistant

  • 2014 - 2014



THAKOON

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Pattern Maker

  • 2012 - 2014



DEREK LAM 10 CROSBY

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Clothing Production

  • 2012 - 2013



Preview Magazine

• United States
• Entertainment Providers

• Graphic Design and Marketing

  • 2011 - 2012



Leigh & Luca Accessories

• Accessory Design

  • 2010 - 2011