Project Manager

• Mar 2023 - Present

Love Promise and Experiential Marketing Consultant

• Mar 2022 - Feb 2023

Work with the Love Promise and Brand Partnerships team to support, coordinate and manage marketing initiatives across 4 Subaru Love Promise pillars and varied outdoor, sports, and adventure partnerships. In this role, I have the pleasure of working cross functionally between many departments, including, but not limited to: marketing, creative, operations, communications, and field leadership teams. Work with the Love Promise and Brand Partnerships team to support, coordinate and manage marketing initiatives across 4 Subaru Love Promise pillars and varied outdoor, sports, and adventure partnerships. In this role, I have the pleasure of working cross functionally between many departments, including, but not limited to: marketing, creative, operations, communications, and field leadership teams.

Marketing and Content Analyst

• Sep 2020 - Mar 2022

Serve the Marketing Planning and Strategy team as Project Manager and Analyst for our Airlines and Barclays Branded products to drive the timely delivery of marketing collateral supporting monthly & quarterly product updates. • Worked closely with internal stakeholders across the organization to generate ideas and content to grow and retain existing assets. I managed the content, quality, and accuracy of all assigned projects. • Performed competitor analysis, built and maintained… Show more Serve the Marketing Planning and Strategy team as Project Manager and Analyst for our Airlines and Barclays Branded products to drive the timely delivery of marketing collateral supporting monthly & quarterly product updates. • Worked closely with internal stakeholders across the organization to generate ideas and content to grow and retain existing assets. I managed the content, quality, and accuracy of all assigned projects. • Performed competitor analysis, built and maintained data in approved marketing automation templates, and provided editing, and proofreading for creative assets across Digital, OOH, and Print channels. • Identified process improvements in order to meet deadlines, and assisted in fulfilling partner requests while maintaining industry compliance and legal standards. Show less Serve the Marketing Planning and Strategy team as Project Manager and Analyst for our Airlines and Barclays Branded products to drive the timely delivery of marketing collateral supporting monthly & quarterly product updates. • Worked closely with internal stakeholders across the organization to generate ideas and content to grow and retain existing assets. I managed the content, quality, and accuracy of all assigned projects. • Performed competitor analysis, built and maintained… Show more Serve the Marketing Planning and Strategy team as Project Manager and Analyst for our Airlines and Barclays Branded products to drive the timely delivery of marketing collateral supporting monthly & quarterly product updates. • Worked closely with internal stakeholders across the organization to generate ideas and content to grow and retain existing assets. I managed the content, quality, and accuracy of all assigned projects. • Performed competitor analysis, built and maintained data in approved marketing automation templates, and provided editing, and proofreading for creative assets across Digital, OOH, and Print channels. • Identified process improvements in order to meet deadlines, and assisted in fulfilling partner requests while maintaining industry compliance and legal standards. Show less

Creative Strategy and Content Marketing

• Jun 2020 - Sep 2020

Supported the creation of social media assets for the female-powered start-up. Experimented with various techniques to grow followers organically through an active presence across founder-built channels and community-building efforts. • Curate social media image templates using graphic design tools like Photoshop and Canva and draft descriptive social media strategies for Instagram, Twitter, Pinterest, and LinkedIn. • Research competitors and organize all data into a library for… Show more Supported the creation of social media assets for the female-powered start-up. Experimented with various techniques to grow followers organically through an active presence across founder-built channels and community-building efforts. • Curate social media image templates using graphic design tools like Photoshop and Canva and draft descriptive social media strategies for Instagram, Twitter, Pinterest, and LinkedIn. • Research competitors and organize all data into a library for review. • Interview with professionals of varying fields in order to create a content bank of interviews and articles for the blog. Show less Supported the creation of social media assets for the female-powered start-up. Experimented with various techniques to grow followers organically through an active presence across founder-built channels and community-building efforts. • Curate social media image templates using graphic design tools like Photoshop and Canva and draft descriptive social media strategies for Instagram, Twitter, Pinterest, and LinkedIn. • Research competitors and organize all data into a library for… Show more Supported the creation of social media assets for the female-powered start-up. Experimented with various techniques to grow followers organically through an active presence across founder-built channels and community-building efforts. • Curate social media image templates using graphic design tools like Photoshop and Canva and draft descriptive social media strategies for Instagram, Twitter, Pinterest, and LinkedIn. • Research competitors and organize all data into a library for review. • Interview with professionals of varying fields in order to create a content bank of interviews and articles for the blog. Show less

Brand Partnerships and Experiential Marketing Consultant

• May 2019 - May 2020

Support interests and direction of the Partnerships team to increase product and brand awareness. Participate in select event activations to meet strategic objectives. Proof marketing materials and contribute to branded customer experiences that drive loyalty, product consideration, and affinity. Below are a few events I had the pleasure of contributing to: • Coordinate the logistics of over 150 vehicles for placement at partner and sponsor events. Including but not limited to; Subaru… Show more Support interests and direction of the Partnerships team to increase product and brand awareness. Participate in select event activations to meet strategic objectives. Proof marketing materials and contribute to branded customer experiences that drive loyalty, product consideration, and affinity. Below are a few events I had the pleasure of contributing to: • Coordinate the logistics of over 150 vehicles for placement at partner and sponsor events. Including but not limited to; Subaru WinterFest, and the 2019 PHS Flower Show. • Craft and produce a quarterly newsletter for over 600 retailers nationwide. Show less Support interests and direction of the Partnerships team to increase product and brand awareness. Participate in select event activations to meet strategic objectives. Proof marketing materials and contribute to branded customer experiences that drive loyalty, product consideration, and affinity. Below are a few events I had the pleasure of contributing to: • Coordinate the logistics of over 150 vehicles for placement at partner and sponsor events. Including but not limited to; Subaru… Show more Support interests and direction of the Partnerships team to increase product and brand awareness. Participate in select event activations to meet strategic objectives. Proof marketing materials and contribute to branded customer experiences that drive loyalty, product consideration, and affinity. Below are a few events I had the pleasure of contributing to: • Coordinate the logistics of over 150 vehicles for placement at partner and sponsor events. Including but not limited to; Subaru WinterFest, and the 2019 PHS Flower Show. • Craft and produce a quarterly newsletter for over 600 retailers nationwide. Show less

Marketing Apprentice

• Aug 2018 - May 2019

Works collaboratively across the marketing and sales teams in order to assist in the day-to-day execution of marketing plans. Supports the marketing manager in coordinating and execution of assigned marketing projects. Assists in developing marketing communication materials such as brochures, flyers, social media, and print advertisements. Performs campaign analysis and reporting of key activities while assisting in organizing internal and external events. Proofed all marketing materials to… Show more Works collaboratively across the marketing and sales teams in order to assist in the day-to-day execution of marketing plans. Supports the marketing manager in coordinating and execution of assigned marketing projects. Assists in developing marketing communication materials such as brochures, flyers, social media, and print advertisements. Performs campaign analysis and reporting of key activities while assisting in organizing internal and external events. Proofed all marketing materials to ensure accuracy before public release. • Contributed to $180K in gross sales after successfully organizing group reservations for over 5K patrons • Encouraged an increase in new patrons by coordinating sales for 50K season ticket holders Show less Works collaboratively across the marketing and sales teams in order to assist in the day-to-day execution of marketing plans. Supports the marketing manager in coordinating and execution of assigned marketing projects. Assists in developing marketing communication materials such as brochures, flyers, social media, and print advertisements. Performs campaign analysis and reporting of key activities while assisting in organizing internal and external events. Proofed all marketing materials to… Show more Works collaboratively across the marketing and sales teams in order to assist in the day-to-day execution of marketing plans. Supports the marketing manager in coordinating and execution of assigned marketing projects. Assists in developing marketing communication materials such as brochures, flyers, social media, and print advertisements. Performs campaign analysis and reporting of key activities while assisting in organizing internal and external events. Proofed all marketing materials to ensure accuracy before public release. • Contributed to $180K in gross sales after successfully organizing group reservations for over 5K patrons • Encouraged an increase in new patrons by coordinating sales for 50K season ticket holders Show less

Editorial Intern

• Feb 2018 - Jul 2018

Assisted with editorial projects and provided support to the editorial team. Brainstormed, researched, and wrote short and long-form pieces on a variety of topics. Proofread and made revisions based on feedback for editorial team. Worked alongside the social media team in order to develop ideas and execute. Contributed creative content ideas in editor meetings. • Strategized and implemented new content campaigns through extensive search engine optimization research • Maximized… Show more Assisted with editorial projects and provided support to the editorial team. Brainstormed, researched, and wrote short and long-form pieces on a variety of topics. Proofread and made revisions based on feedback for editorial team. Worked alongside the social media team in order to develop ideas and execute. Contributed creative content ideas in editor meetings. • Strategized and implemented new content campaigns through extensive search engine optimization research • Maximized time management and efficiency by coordinating multiple projects while maintaining the brand voice Show less Assisted with editorial projects and provided support to the editorial team. Brainstormed, researched, and wrote short and long-form pieces on a variety of topics. Proofread and made revisions based on feedback for editorial team. Worked alongside the social media team in order to develop ideas and execute. Contributed creative content ideas in editor meetings. • Strategized and implemented new content campaigns through extensive search engine optimization research • Maximized… Show more Assisted with editorial projects and provided support to the editorial team. Brainstormed, researched, and wrote short and long-form pieces on a variety of topics. Proofread and made revisions based on feedback for editorial team. Worked alongside the social media team in order to develop ideas and execute. Contributed creative content ideas in editor meetings. • Strategized and implemented new content campaigns through extensive search engine optimization research • Maximized time management and efficiency by coordinating multiple projects while maintaining the brand voice Show less

Contributing Writer

• Oct 2017 - Mar 2018

Researched industry-related topics and wrote, proofread, and edited stories for associated sites such as Delaware Black and Afro Philly. Contributed content ideas in editorial meetings. Collaborated with coworkers to generate fresh, creative content ideas. Represented the company at meetings and community and press events. • Increased article readability and efficiency by revising stories for all thirteen websites under the entire network • Upheld company policies and standards by… Show more Researched industry-related topics and wrote, proofread, and edited stories for associated sites such as Delaware Black and Afro Philly. Contributed content ideas in editorial meetings. Collaborated with coworkers to generate fresh, creative content ideas. Represented the company at meetings and community and press events. • Increased article readability and efficiency by revising stories for all thirteen websites under the entire network • Upheld company policies and standards by ensuring that content was engaging and appropriate Show less Researched industry-related topics and wrote, proofread, and edited stories for associated sites such as Delaware Black and Afro Philly. Contributed content ideas in editorial meetings. Collaborated with coworkers to generate fresh, creative content ideas. Represented the company at meetings and community and press events. • Increased article readability and efficiency by revising stories for all thirteen websites under the entire network • Upheld company policies and standards by… Show more Researched industry-related topics and wrote, proofread, and edited stories for associated sites such as Delaware Black and Afro Philly. Contributed content ideas in editorial meetings. Collaborated with coworkers to generate fresh, creative content ideas. Represented the company at meetings and community and press events. • Increased article readability and efficiency by revising stories for all thirteen websites under the entire network • Upheld company policies and standards by ensuring that content was engaging and appropriate Show less

Senior Reporter

• Sep 2015 - May 2017

Pitched, wrote, edited, and produced original stories and content. Collaborated with editors in order to generate story ideas and execution. Developed sources, maintained contacts, and pursued leads that resulted in original stories. Maintained a sufficient level of familiarity with issues, newsmakers, and current events. Interviewed proper sources to enhance story content. • Provided leadership that encouraged excellence in writing and originality on content to other reporters •… Show more Pitched, wrote, edited, and produced original stories and content. Collaborated with editors in order to generate story ideas and execution. Developed sources, maintained contacts, and pursued leads that resulted in original stories. Maintained a sufficient level of familiarity with issues, newsmakers, and current events. Interviewed proper sources to enhance story content. • Provided leadership that encouraged excellence in writing and originality on content to other reporters • Composed 1-2 pieces on a weekly basis while publishing long and short form articles Show less Pitched, wrote, edited, and produced original stories and content. Collaborated with editors in order to generate story ideas and execution. Developed sources, maintained contacts, and pursued leads that resulted in original stories. Maintained a sufficient level of familiarity with issues, newsmakers, and current events. Interviewed proper sources to enhance story content. • Provided leadership that encouraged excellence in writing and originality on content to other reporters •… Show more Pitched, wrote, edited, and produced original stories and content. Collaborated with editors in order to generate story ideas and execution. Developed sources, maintained contacts, and pursued leads that resulted in original stories. Maintained a sufficient level of familiarity with issues, newsmakers, and current events. Interviewed proper sources to enhance story content. • Provided leadership that encouraged excellence in writing and originality on content to other reporters • Composed 1-2 pieces on a weekly basis while publishing long and short form articles Show less

Secretary

• Sep 2013 - Jun 2016

• Greet students, Inform students of NUCLEUS services • Maintained and monitored office technologies and resources for student usage • Researched scholarships and advice for office displays • Greet students, Inform students of NUCLEUS services • Maintained and monitored office technologies and resources for student usage • Researched scholarships and advice for office displays

Planning Coordinator Intern

• Jun 2015 - Aug 2015

Assisted Planning Coordinator in the coordination, planning, and executing of events occurring at the site. Participated in meeting agenda development and minutes recording. Attended strategy meetings while communicating with the local community in order to manage their involvement in donations, sponsorships, and volunteer efforts. Researched and secured vendors needed to fulfill the needs for special events. • Assisted in the need to increase community event attendance through pitching… Show more Assisted Planning Coordinator in the coordination, planning, and executing of events occurring at the site. Participated in meeting agenda development and minutes recording. Attended strategy meetings while communicating with the local community in order to manage their involvement in donations, sponsorships, and volunteer efforts. Researched and secured vendors needed to fulfill the needs for special events. • Assisted in the need to increase community event attendance through pitching ideas for city events, guests, and activities • Rewrote vendor and sponsorship packets for annual Riverfront Ramble Show less Assisted Planning Coordinator in the coordination, planning, and executing of events occurring at the site. Participated in meeting agenda development and minutes recording. Attended strategy meetings while communicating with the local community in order to manage their involvement in donations, sponsorships, and volunteer efforts. Researched and secured vendors needed to fulfill the needs for special events. • Assisted in the need to increase community event attendance through pitching… Show more Assisted Planning Coordinator in the coordination, planning, and executing of events occurring at the site. Participated in meeting agenda development and minutes recording. Attended strategy meetings while communicating with the local community in order to manage their involvement in donations, sponsorships, and volunteer efforts. Researched and secured vendors needed to fulfill the needs for special events. • Assisted in the need to increase community event attendance through pitching ideas for city events, guests, and activities • Rewrote vendor and sponsorship packets for annual Riverfront Ramble Show less

Communications Intern

• Jun 2015 - Aug 2015

Provided communications support for campaign and community outreach initiatives. Communicated with the media and general public using traditional media platforms and digital media avenues. Created content and updated for webpage, social media platforms, mail invitations, and e-newsletters. Learned about communications, branding, and public relations strategy through hands-on projects and responsibilities. • Improved digital media presence optimization by researching and analyzing social… Show more Provided communications support for campaign and community outreach initiatives. Communicated with the media and general public using traditional media platforms and digital media avenues. Created content and updated for webpage, social media platforms, mail invitations, and e-newsletters. Learned about communications, branding, and public relations strategy through hands-on projects and responsibilities. • Improved digital media presence optimization by researching and analyzing social media campaigns and patterns for local and national museums Show less Provided communications support for campaign and community outreach initiatives. Communicated with the media and general public using traditional media platforms and digital media avenues. Created content and updated for webpage, social media platforms, mail invitations, and e-newsletters. Learned about communications, branding, and public relations strategy through hands-on projects and responsibilities. • Improved digital media presence optimization by researching and analyzing social… Show more Provided communications support for campaign and community outreach initiatives. Communicated with the media and general public using traditional media platforms and digital media avenues. Created content and updated for webpage, social media platforms, mail invitations, and e-newsletters. Learned about communications, branding, and public relations strategy through hands-on projects and responsibilities. • Improved digital media presence optimization by researching and analyzing social media campaigns and patterns for local and national museums Show less