Experience

Waypoint Outdoor

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Southwest Sales - Klean Kanteen, BioLite, LifeStraw and Sunski

  • Sep 2021 - Present

  Selling brands with a conscience and a plan to combat climate change. Selling brands with a conscience and a plan to combat climate change.



CS Brand Management Consulting

• Orange County, California Area

• Principal Consultant

  • Jan 2014 - Present

  • Partnership development and sales & marketing management of action sports, outdoor and lifestyle brands. Selected Achievements: • Creation of targeted marketing and brand strategies for clients to launch into emerging markets. • Provide access to broad network of key retailers and industry influencers to increase market presence. • Recruitment, development, and management of national sales team and go-to-market strategy. • Partnership development and sales & marketing management of action sports, outdoor and lifestyle brands. Selected Achievements: • Creation of targeted marketing and brand strategies for clients to launch into emerging markets. • Provide access to broad network of key retailers and industry influencers to increase market presence. • Recruitment, development, and management of national sales team and go-to-market strategy.



Emerald

• United States
• Advertising Services
• 400 - 500 Employee

• Outdoor Retailer - Retail Relations / Brand Development Coordinator

  • Jul 2016 - Sep 2021

  • Represent Outdoor Retailer at over 10 regional trade shows annually, networking with sales reps, retailers, show and brand management and compiling feedback for program development.• Collaborate with the Marketing Department in the creation of informational content and development of educational programs.

• Outdoor Retailer - Retail Relations / Brand Development Manager

  • Oct 2017 - Aug 2021

  • Develop attendee strategy for the largest B2B tradeshow serving outdoor and snow sports.• Oversee attendee development, key account management, customer and vendor relationships, contract negotiations, and day to day agency business functions.



QALO

• United States
• Retail
• 1 - 100 Employee

• National Sales Manager

  • Sep 2015 - Mar 2016

  • Responsible for national sales and brand strategy for accessories brand. • Oversee all sales and business development, key account management, customer and vendor relationships, contract negotiations, and sales training for all channels including military, sports, and outdoor. Selected Achievements: • Hired and trained a nationwide network of sales representatives. • Developed a strong SMU product presence in the U.S. Navy and Marine Exchanges. • Responsible for national sales and brand strategy for accessories brand. • Oversee all sales and business development, key account management, customer and vendor relationships, contract negotiations, and sales training for all channels including military, sports, and outdoor. Selected Achievements: • Hired and trained a nationwide network of sales representatives. • Developed a strong SMU product presence in the U.S. Navy and Marine Exchanges.



FiiK USA

• Sporting Goods

• National Sales & Marketing Manager

  • Aug 2014 - Mar 2015

  • Recruitment, training, and management of inside employees, outside sales reps and international distributors. Management of inside sales staff in Florida based office, and international freelance artists/writers, from personal home office based in California. • Established systems internally to track social media growth, issued press releases, designed trade show booth for 2015, lead design on sales materials, web site, built order forms, established sales rep programs, retailer and rental programs, liability waiver program for electric skateboard division with FiiK legal. Recruited various You Tube reviewers, magazine affiliates, professional athlete ambassadors, and industry influencers to introduce this established Australian company and category to the North American market. Show less



Golf Skate Caddy™ USA

• Sporting Goods Manufacturing

• National Sales and Marketing Manager

  • Aug 2014 - Mar 2015

  • Establishment of sales material and initial North American website build. Lead trade show booth design/concepts. • Worked with upper level management to establish sales, lease, and revenue share programs for golf courses • Worked with GSC legal team to create liability waivers, training videos, and safety precautions for course partners • Management of inside team based in Florida from home offices in California. • Recruitment of Golf Specific Sales Agency, The Duran Group, to lead sales efforts in the golf market. Trained DG upper level staff, inside & outside sales staff the GSC sales, lease, and revenue share programs and product specifications. • Established relationships with varying magazine affiliates, television groups, and golf associations Show less



Ocean Minded

• Retail
• 1 - 100 Employee

• National Sales Manager

  • Sep 2012 - Dec 2013

  • Accountable for sales and customer service for this beach footwear brand. • Provided direction for sales and customer service representatives through planning, education, budgeting and sales reporting. Selected Achievements: • Hired and trained a nationwide network of sales representatives. • Developed policies for and hired customer service representatives. • Created a beach cleanup program with numerous USLA Junior Lifeguard programs, in association with retailers, to educate participants in the program on environmental responsibility. Show less



Pro-Lite International, Inc.

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Account Manager

  • Dec 2011 - Aug 2012

  Responsible for all count and fill sales within territory, product education for account's staff, generating new sales, regional marketing, and in store merchandising.. Responsible for all count and fill sales within territory, product education for account's staff, generating new sales, regional marketing, and in store merchandising..



VERTRA - Elemental Resistance

• North Florida

• Account Manager

  • Jan 2010 - Aug 2012

  Responsible for all VERTRA sales, merchandising, in-store marketing/employee education, promo and brand expansion within N. Florida. Responsible for all VERTRA sales, merchandising, in-store marketing/employee education, promo and brand expansion within N. Florida.



Ocean Minded

• Retail
• 1 - 100 Employee

• Account Manager

  • Jul 2010 - 2012

  Responsible for all sandal/shoe sales/accessories, merchandising/employee education, in-store marketing, promo, and brand expansion within Florida and Georgia. Responsible for all sandal/shoe sales/accessories, merchandising/employee education, in-store marketing, promo, and brand expansion within Florida and Georgia.



WEST Surfing

• FLORIDA, GEORGIA, ALABAMA

• Account Manager

  • Jan 2010 - 2012

  Responsible for all wetsuit and clothing sales, merchandising, in-store marketing/employee education, promo, and brand expansion within Florida, Alabama and Georgia. Responsible for all wetsuit and clothing sales, merchandising, in-store marketing/employee education, promo, and brand expansion within Florida, Alabama and Georgia.



Loaded Boards

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Account Manager

  • 2010 - 2012

  Managed account sales, product education, local marketing efforts, and new account research and establishment in North Florida. Managed account sales, product education, local marketing efforts, and new account research and establishment in North Florida.



SWITCHBOARD INC, SKATE DISTRIBUTION

• FLORIDA, GEORGIA, ALABAMA

• Account Manager

  • 2009 - 2012

  Independent Sales Rep distributing Given, Dog Town, and Hosoi skateboards, to specialty retail. Independent Sales Rep distributing Given, Dog Town, and Hosoi skateboards, to specialty retail.



AJW Surfboards

• Florida

• Account Manager

  • 2008 - 2012

  Responsible for all sales, product education, new business, regional marketing, and sales forecasting . Responsible for all sales, product education, new business, regional marketing, and sales forecasting .



ERGO Clothing

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Account Manager

  • 2006 - 2012

  Assisted in regional pioneering of start up apparel line in the Southeast. Managed all ground level marketing, sales, regional team acquisition, in store merchandising, and customer service in Florida, Georgia, and Alabama. Created educational components for retail employees to assist in brand recognition. Assisted in regional pioneering of start up apparel line in the Southeast. Managed all ground level marketing, sales, regional team acquisition, in store merchandising, and customer service in Florida, Georgia, and Alabama. Created educational components for retail employees to assist in brand recognition.