Experience

LEDScape Lighting LLC

• United States
• Building Materials
• 1 - 100 Employee

• Director of Business Development

  • Jan 2020 - Present

  Director of business development and west coast sales for a start up LED lighting manufacturer. I develop and implement plans to increase existing business and grow new B2B business. This includes strategic marketing, vendor/partner/ rep agencies relations as well as long term and short term marketing strategies. Product development, sourcing, and long term business strategy. Director of business development and west coast sales for a start up LED lighting manufacturer. I develop and implement plans to increase existing business and grow new B2B business. This includes strategic marketing, vendor/partner/ rep agencies relations as well as long term and short term marketing strategies. Product development, sourcing, and long term business strategy.



Appetite 4 Adventure

• United Kingdom
• Events Services

• Founder/ Director of Business Development

  • Jan 2016 - Jan 2020

  Appetite 4 Adventure is a business development and marketing firm working primarily with outdoor and sports brands. We woredk with established brands growing their sales and market share, as well as startups that are in early developmental stage. We put businesses into overdrive by consulting on sales strategy, assisting or taking over project management, vendor relations, strategic partnerships, and marketing tasks. Appetite 4 Adventure is a business development and marketing firm working primarily with outdoor and sports brands. We woredk with established brands growing their sales and market share, as well as startups that are in early developmental stage. We put businesses into overdrive by consulting on sales strategy, assisting or taking over project management, vendor relations, strategic partnerships, and marketing tasks.



Crank Cycling

• Retail Apparel and Fashion

• Owner

  • Jan 2002 - Jan 2020

  As owner of Crank Cycling I successfully built and coaching and event management business. I develop strategic partnerships, marketing, sales, forecasting and contract negotiations for special events and oversee projects and contractors in the US and internationally. As owner of Crank Cycling I successfully built and coaching and event management business. I develop strategic partnerships, marketing, sales, forecasting and contract negotiations for special events and oversee projects and contractors in the US and internationally.



Aventon Bikes

• Program Manager-Teams and Special Events

  • Nov 2015 - Dec 2018

  Manage a team sponsored elite athlete program and race team competing in an international race series, as a marketing vehicle for a fast growing cycling brand. We use the team to create engaging content, and grow the brand. I developed the annual budget and plan, and built strategic relationships, ensuring good ROI, and that the events meet the company’s marketing goals. I managed athlete, contractor and and partner relationships,. I negotiate and with vendors, and build and manage strategic partnerships to ensure a mutually beneficial relationship. I also aid with product design and development to ensure high quality, desirable products.



Pista Parts and Bike Slave LLC

• Principal

  • Jan 2006 - Dec 2015

  Pista Parts and BikeSlave LLC: Handle purchasing, contract negotiations, billing, marketing, sales and accounting for a retail cycling business with both brick and mortar as well as e-commerce sales. Leveraging relationships and bulk purchase orders to obtain competitive pricing and exclusivity to ensure adequate margins in a highly competitive space. B2C sales for bicycles often in the $10-20K range for high end racing bicycles. Pista Parts and BikeSlave LLC: Handle purchasing, contract negotiations, billing, marketing, sales and accounting for a retail cycling business with both brick and mortar as well as e-commerce sales. Leveraging relationships and bulk purchase orders to obtain competitive pricing and exclusivity to ensure adequate margins in a highly competitive space. B2C sales for bicycles often in the $10-20K range for high end racing bicycles.



San Diego State Universityand San Diego County Community College District

• Adjunct Faculty

  • Aug 2002 - May 2015

  Adjunct faculty for nutrition and exercise science and nutrition classes Design and implementation of curriculum for undergraduate students Create and evaluate effectiveness of student learning outcomes Creating and administration of classroom lectures, projects, and examinations Create distance learning curriculum and content Adjunct faculty for nutrition and exercise science and nutrition classes Design and implementation of curriculum for undergraduate students Create and evaluate effectiveness of student learning outcomes Creating and administration of classroom lectures, projects, and examinations Create distance learning curriculum and content



Brazos Valley Community Action Agency

• United States
• Medical Practices

• Nutrition Educator

  • Jan 1999 - Sep 2001

  Provide nutrition education and counseling as well as determine eligibility for a federally funded nutrition education and supplemental food program. Develop education programs for participants, as well as assisting participants in obtaining additional services Provide nutrition education and counseling as well as determine eligibility for a federally funded nutrition education and supplemental food program. Develop education programs for participants, as well as assisting participants in obtaining additional services



Southwestern Bell Wireless

• United States
• Telecommunications
• 1 - 100 Employee

• Sales Representative for Construction Accounts

  • May 1997 - Sep 1998

  B2B sales of wireless phone services to construction accounts from small mom and pop business with only a handful of lines, to multi million dollar construction companies with hundreds of lines. B2B sales of wireless phone services to construction accounts from small mom and pop business with only a handful of lines, to multi million dollar construction companies with hundreds of lines.



ESR

• IT Services and IT Consulting
• 100 - 200 Employee

• Project Manager

  • May 1992 - Apr 1997

  Manage projects for Electrical Contractor ESR. I worked as an electrician and project manager on small and large projects for a mid size electrical contractor. Including new construction as well as retrofits and remodels. Additional responsibilities include ordering, budgeting, managing employees and maintaining relationships with other contractors. Manage projects for Electrical Contractor ESR. I worked as an electrician and project manager on small and large projects for a mid size electrical contractor. Including new construction as well as retrofits and remodels. Additional responsibilities include ordering, budgeting, managing employees and maintaining relationships with other contractors.