Experience

Quattro Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Partner & Head Digital Strategist

  • May 2023 - Present

  Wayne, Pennsylvania, United States

• VP - Strategic Growth & Marketing

  • Nov 2019 - May 2023

  Wayne, Pennsylvania, United States

• Sr. Director - SEO & Digital Media

  • Sep 2018 - Nov 2019

  Berwyn, PA



Comcast

• United States
• Telecommunications
• 700 & Above Employee

• Director of SEO

  • May 2016 - Sep 2018

  Philadelphia, Pennsylvania



The Home Depot

• United States
• Retail
• 700 & Above Employee

• Head of SEO

  • Sep 2012 - Apr 2016

  Greater Atlanta Area As the Head of SEO for The Home Depot, I currently manage a team of highly talented people. I oversee initiatives for both technical and marketing side SEO, where we strive to implement best-in-class SEO practices across our .com, mobile, tablet and social experiences. Highlights: • Created SEO strategies responsible for driving double digit organic traffic growth YOY in 2013 • Develop and implement THD SEO strategies across desktop, mobile, tablet, video and social… Show more As the Head of SEO for The Home Depot, I currently manage a team of highly talented people. I oversee initiatives for both technical and marketing side SEO, where we strive to implement best-in-class SEO practices across our .com, mobile, tablet and social experiences. Highlights: • Created SEO strategies responsible for driving double digit organic traffic growth YOY in 2013 • Develop and implement THD SEO strategies across desktop, mobile, tablet, video and social experiences. • Manage day to day technical SEO projects, interfacing with PMO and IT/Dev groups to ensure proper best practices are followed and rolled out to each .com environment. • Responsible for SEO across homedepot.com and homedecorators.com, approximately 30+ million pages. • Create and evangelize SEO presentations to all levels of The Home Depot organization, ensuring best practices/strategies are ingrained in future projects. • Promoted to the soul Head of SEO after only five months of being with THD. • Responsible for all organic traffic, revenue and conversion KPI growth. • Instrumental in bringing new organic reporting systems to THD so that the organization has a holistic view of the earned media channels. • Managed the development of a best in class off-page optimization program utilizing both in-house and vendor resources. Grew the OPO program to ROI gains of triple digit %, depending on category focus. Show less



Classmates

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• SEO Director

  • Dec 2011 - Sep 2012

  Greater Seattle Area • Planned, developed and oversaw implementation of SEO strategies for a 160+ million page top level domain and a 1.6M page sub domain. • Utilize web analytics and other tools to research, analyze, and monitor customer, competitor, technological and demographic trends so that market opportunities may be realized and implemented. • Build and coordinate a shared vision with extended departments to gain support for strategic initiatives and balance the needs of multiple stakeholders. •… Show more • Planned, developed and oversaw implementation of SEO strategies for a 160+ million page top level domain and a 1.6M page sub domain. • Utilize web analytics and other tools to research, analyze, and monitor customer, competitor, technological and demographic trends so that market opportunities may be realized and implemented. • Build and coordinate a shared vision with extended departments to gain support for strategic initiatives and balance the needs of multiple stakeholders. • Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan. • Manage deliverables, reporting, strategy implementation and all communications for SEO strategy. • Translate strategic online marketing plans from the larger organization into executable and measurable roadmaps for • Serve as internal search expert to ensure best practices are shared and leveraged by all groups • Research and develop SEO best practices to identify new market opportunities, maximize traffic growth and identify a robust SEO keyword list. • Drive Social Media, social networking, user generated content and PR releases to drive qualified traffic. • Recommend and prioritize code and tag optimization, linking, site structure, content recommendations, etc. • Analyze SEO landing pages and the associated search keywords, and recommend site changes accordingly. • Drive SEO projects, working collaboratively with writers, product managers and engineers to ensure we optimize speed to market and ongoing iteration (test & learn). • Review product requirements for new releases and works closely with Product Managers, Designers, and Development to implement changes. • Define SEO measures of success and report on performance. Work with engineering to develop world-class SEO reporting capabilities using SQL, Excel and 3rd party measurement tools. • Establish processes that incorporate SEO best practices in to site architecture and design teams’ day to day work. Show less



edu1world

• United States
• Information Technology & Services

• Digital Marketing and SEO Consultant

  • Feb 2009 - Feb 2012

  Shoreline, WA • Planned, developed and implemented a full SEO strategy including, keyword list building, link building, best practices implementation and social and digital media optimization across three web properties. • Developed, implemented and managed all on-page and off-page optimizations including titles, meta data, headline elements, content creation, internal and external linking, and social sharing. • Built and submitted all XML sitemaps to Google and Bing for each site to ensure a thorough… Show more • Planned, developed and implemented a full SEO strategy including, keyword list building, link building, best practices implementation and social and digital media optimization across three web properties. • Developed, implemented and managed all on-page and off-page optimizations including titles, meta data, headline elements, content creation, internal and external linking, and social sharing. • Built and submitted all XML sitemaps to Google and Bing for each site to ensure a thorough crawl and indexation. • Drove adoption for and led implementation of social media marketing campaigns across Facebook and Twitter. • Researched, analyzed and reported against monthly SEO, social media and conversion goals using Google Analytics, Facebook Insights, Quantcast and Advanced Web Ranking suite. • Developed full scale HTML mockup websites for multiple client pitch presentations • Championed the design, UI/UX and web best practices for 3 site redesigns. Show less



Catalyst Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• Search Manager - SEO

  • Oct 2009 - Nov 2011

  Seattle, Wa • Manage multiple high visibility clients including those in the finance, technology and retail/food sectors. • Assist clients in building best in class SEO strategies while ensuring client goals and objectives are met. • Manage multiple small teams in creating timely and accurate client deliverables that follow SEO and web development best practices. • Collaborated on and led multiple projects seeing double digit growth in Organic traffic, visibility and rankings. • Developed… Show more • Manage multiple high visibility clients including those in the finance, technology and retail/food sectors. • Assist clients in building best in class SEO strategies while ensuring client goals and objectives are met. • Manage multiple small teams in creating timely and accurate client deliverables that follow SEO and web development best practices. • Collaborated on and led multiple projects seeing double digit growth in Organic traffic, visibility and rankings. • Developed, implemented and oversaw SEO campaigns, strategies, and initiatives. • Developed content for case studies, white papers, and other marketing collateral. • Monitor and update technologies related to day to day SEO analysis including Excel, Word, PowerPoint templates, Web based technologies and the Advanced Web Ranking suite. Show less



Onlineshoes.com

• United States
• Retail
• 1 - 100 Employee

• Associate Product Manager

  • Nov 2008 - Jun 2009

  Managed a large scale video production studio that drove $3.3 million in incremental revenue its first year. Managed and developed successful third party relationships with technology vendors as well as top level shoe manufacturers. Implemented and assisted in multiple business development product lifecycles by planning, executing and tracking marketing products, programs, and projects. Collaborated on multiple technology projects including implementation of Onlineshoes.tv, the… Show more Managed a large scale video production studio that drove $3.3 million in incremental revenue its first year. Managed and developed successful third party relationships with technology vendors as well as top level shoe manufacturers. Implemented and assisted in multiple business development product lifecycles by planning, executing and tracking marketing products, programs, and projects. Collaborated on multiple technology projects including implementation of Onlineshoes.tv, the Onlineshoes.com product page video modal, and Liveclicker video management system. Developed high-quality digital and social media marketing products Directly responsible for driving incremental revenue at low cost of marketing Administrated content management system that leveraged Twitter, Facebook, MySpace, YouTube and numerous other digital and social media platforms Acquisition, conversion and retention Customer Experience advocate Show less



iBelong Networks

• United States
• Technology, Information and Internet

• Senior Web Analyst

  • May 2005 - Oct 2008

  Act as senior account representative for various public and private sector organizations, including: Newt Gingrich, 4-H National Council, The Institute for Conflict Prevention and Resolution, Youth Service America/Servenet.org, Southern Governors Association, Guitar Jam Daily, and A Million Cooks. Possess a track record of successful turn-around of at risk accounts. Craft creative web solutions for customers, including strategies for increasing website impact, visits, participation, and… Show more Act as senior account representative for various public and private sector organizations, including: Newt Gingrich, 4-H National Council, The Institute for Conflict Prevention and Resolution, Youth Service America/Servenet.org, Southern Governors Association, Guitar Jam Daily, and A Million Cooks. Possess a track record of successful turn-around of at risk accounts. Craft creative web solutions for customers, including strategies for increasing website impact, visits, participation, and end-user retention. Create and implement presentations for up-sales, progress reports, gap analysis, and training. Direct quality assurance testing of web portal implementations, including graphic design, html, video, CSS, and web best practices. Implement SEO (Search Engine Optimization) and online ad programs, such as Commission Junction, Google Adwords, and Adsdaq.com. Construct e-commerce solutions with Verisign (now Paypal) and Authorize.net using Catalook.net Store. Show less



APAC Customer Service Inc

• Universal Agent

  • 2002 - 2003



Circuit City

• Technology, Information and Internet
• 700 & Above Employee

• Customer associate

  • 2001 - 2003