Sean McLean
Director of Marketing & Strategy at Travers Automotive & RV Group- Claim this Profile
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Bio
Taylar Meeks
After having worked with Sean McLean for over 3 years as his local Cars.com sales representative, I have come to know him as a thought-leader in the digital automotive retailing space. From his work with 3rd party reporting, website analytics, and Google Analytics to his strategy for a cohesive online-to-offline marketing plan, Sean is able to uncover opportunities for his dealerships to perform at a higher level. Sean asks the right questions of his vendors and seeks to understand the total impact that a product/service can have on the business overall. Sean knows it's not all about price, but about VALUE. Sean is not a "set it and forget it" type person; Sean gives the attention and care that is necessary to ensure that he is making sound marketing decisions for the business. To that point, unlike many in his field, Sean INSPECTS what he EXPECTS from products/services: he masterfully weighs ROI and how a product/service he adds ultimately affects the bottom line. Sean's rational approach to the business makes him a pleasure to work with!
Kevin Kulma
Sean has an unbelievable understanding of his dealership’s overall marketing strategy. To have as well of a grasp of both traditional and digital advertising and effectively have them work together. It is not something that I personally see as often as I should. One thing I have witnessed first hand with Sean since working with him is he always has a clear vision of his marketing decisions. Choices can be made on advertising quickly and effectively knowing both short term success and long term goals have been considered. I can’t say enough positive things about my experience with Sean as a client.
Taylar Meeks
After having worked with Sean McLean for over 3 years as his local Cars.com sales representative, I have come to know him as a thought-leader in the digital automotive retailing space. From his work with 3rd party reporting, website analytics, and Google Analytics to his strategy for a cohesive online-to-offline marketing plan, Sean is able to uncover opportunities for his dealerships to perform at a higher level. Sean asks the right questions of his vendors and seeks to understand the total impact that a product/service can have on the business overall. Sean knows it's not all about price, but about VALUE. Sean is not a "set it and forget it" type person; Sean gives the attention and care that is necessary to ensure that he is making sound marketing decisions for the business. To that point, unlike many in his field, Sean INSPECTS what he EXPECTS from products/services: he masterfully weighs ROI and how a product/service he adds ultimately affects the bottom line. Sean's rational approach to the business makes him a pleasure to work with!
Kevin Kulma
Sean has an unbelievable understanding of his dealership’s overall marketing strategy. To have as well of a grasp of both traditional and digital advertising and effectively have them work together. It is not something that I personally see as often as I should. One thing I have witnessed first hand with Sean since working with him is he always has a clear vision of his marketing decisions. Choices can be made on advertising quickly and effectively knowing both short term success and long term goals have been considered. I can’t say enough positive things about my experience with Sean as a client.
Taylar Meeks
After having worked with Sean McLean for over 3 years as his local Cars.com sales representative, I have come to know him as a thought-leader in the digital automotive retailing space. From his work with 3rd party reporting, website analytics, and Google Analytics to his strategy for a cohesive online-to-offline marketing plan, Sean is able to uncover opportunities for his dealerships to perform at a higher level. Sean asks the right questions of his vendors and seeks to understand the total impact that a product/service can have on the business overall. Sean knows it's not all about price, but about VALUE. Sean is not a "set it and forget it" type person; Sean gives the attention and care that is necessary to ensure that he is making sound marketing decisions for the business. To that point, unlike many in his field, Sean INSPECTS what he EXPECTS from products/services: he masterfully weighs ROI and how a product/service he adds ultimately affects the bottom line. Sean's rational approach to the business makes him a pleasure to work with!
Kevin Kulma
Sean has an unbelievable understanding of his dealership’s overall marketing strategy. To have as well of a grasp of both traditional and digital advertising and effectively have them work together. It is not something that I personally see as often as I should. One thing I have witnessed first hand with Sean since working with him is he always has a clear vision of his marketing decisions. Choices can be made on advertising quickly and effectively knowing both short term success and long term goals have been considered. I can’t say enough positive things about my experience with Sean as a client.
Taylar Meeks
After having worked with Sean McLean for over 3 years as his local Cars.com sales representative, I have come to know him as a thought-leader in the digital automotive retailing space. From his work with 3rd party reporting, website analytics, and Google Analytics to his strategy for a cohesive online-to-offline marketing plan, Sean is able to uncover opportunities for his dealerships to perform at a higher level. Sean asks the right questions of his vendors and seeks to understand the total impact that a product/service can have on the business overall. Sean knows it's not all about price, but about VALUE. Sean is not a "set it and forget it" type person; Sean gives the attention and care that is necessary to ensure that he is making sound marketing decisions for the business. To that point, unlike many in his field, Sean INSPECTS what he EXPECTS from products/services: he masterfully weighs ROI and how a product/service he adds ultimately affects the bottom line. Sean's rational approach to the business makes him a pleasure to work with!
Kevin Kulma
Sean has an unbelievable understanding of his dealership’s overall marketing strategy. To have as well of a grasp of both traditional and digital advertising and effectively have them work together. It is not something that I personally see as often as I should. One thing I have witnessed first hand with Sean since working with him is he always has a clear vision of his marketing decisions. Choices can be made on advertising quickly and effectively knowing both short term success and long term goals have been considered. I can’t say enough positive things about my experience with Sean as a client.
Experience
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Travers Automotive & RV Group
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Director of Marketing & Strategy
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Mar 2018 - Present
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Auto Genius
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United States
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Software Development
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1 - 100 Employee
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Founding Member
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May 2021 - Present
Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation doesn’t have to be lonely. Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation doesn’t have to be lonely.
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Mungenast Automotive Family
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United States
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Marketing Manager
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Apr 2011 - Mar 2018
Marketing manager focused on viable marketing techniques through digital and traditional media and methods to encompass all aspects that influence the company’s ability to accurately target, capture, and retain customers; bringing innovative marketing techniques and strategic planning together to produce optimal results.
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Marketing Coordinator
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May 2007 - Mar 2011
Design, maintain and implement the newest trendsCoordination of corporate marketing efforts among several independently managed locationsDesign and creation of targeted email marketing, SEM campaigns, web pages, direct mail pieces, print adsAssisted in the creation and implementation of branding and marketing campaignsEvaluation of ROI, retention and customer feedback
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Lutheran Hour Ministries
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Religious Institutions
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1 - 100 Employee
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Graphic Designer
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Feb 2006 - Jun 2007
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(Internship) Graphic Design and Video Editing
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Sep 2005 - Feb 2006
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Education
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2001 - 2005
Southeast Missouri State University
B.S, Marketing -
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Lafayette High School
Community
