Experience

Infillion

• United States
• Advertising Services
• 100 - 200 Employee

• Head of CS & General Manager, Commerce

  • Feb 2022 - Present

  Dallas, Texas, United States • Revitalized lapsed reseller partnerships through a strategic channel sales strategy, resulting in a 3x increase in inbound sales leads compared to the previous year. • Streamlined department workflow and operations, driving a 91% improvement in quarterly team goal attainment. • Prepared and presented comprehensive operational business documents, including revenue, budget, and sales pipeline trackers, to Infillion's executive and steering committees. • Acted as the Voice-of-Customer… Show more • Revitalized lapsed reseller partnerships through a strategic channel sales strategy, resulting in a 3x increase in inbound sales leads compared to the previous year. • Streamlined department workflow and operations, driving a 91% improvement in quarterly team goal attainment. • Prepared and presented comprehensive operational business documents, including revenue, budget, and sales pipeline trackers, to Infillion's executive and steering committees. • Acted as the Voice-of-Customer, collecting and leveraging customer feedback to shape the Commerce • Product Roadmap in collaboration with Product and Technology team leads. • Created a comprehensive Customer Health Scorecard to evaluate qualitative and quantitative metrics related to key success indicators of the business unit. • Utilized Health Scorecard outputs to identify and proactively address at-risk customers, resulting in 7% improvement in overall Health Scores within two fiscal quarters. • Led the seamless integration of newly acquired SaaS companies into Infillion, successfully onboarding employees and integrating technologies to maximize synergies and ensure a smooth transition within the larger organization.

• Head of Client Success

  • Feb 2021 - Mar 2023

  Dallas, Texas, United States



22Squared

• United States
• Advertising Services
• 300 - 400 Employee

• Associate Media Director

  • Aug 2020 - Feb 2021

  Dallas-Fort Worth Metroplex • Successfully managed day-to-day operations for a financial services client with an average annual media spend of $80MM, overseeing Brand, Retail Banking, and Commercial Banking campaigns. • Led the strategic development of integrated campaigns, blending traditional, digital, and social media channels to create a cohesive and impactful brand platform. • Cultivated strong relationships with 9 client stakeholders, each representing a distinct line of business, ensuring effective… Show more • Successfully managed day-to-day operations for a financial services client with an average annual media spend of $80MM, overseeing Brand, Retail Banking, and Commercial Banking campaigns. • Led the strategic development of integrated campaigns, blending traditional, digital, and social media channels to create a cohesive and impactful brand platform. • Cultivated strong relationships with 9 client stakeholders, each representing a distinct line of business, ensuring effective collaboration and alignment of campaign objectives. • Directed a high-performing team of 6 media professionals, consisting of 4 integrated media planners and 2 social planner-buyers. • Regularly communicated with the VP, Media Director, and EVP of Media, providing comprehensive updates on the client relationship and identifying opportunities for workflow enhancements across the media and analytics teams. • Implemented a robust project management framework, enabling the creation of comprehensive planning timelines and facilitating end-to-end progress tracking. Show less



Gimbal

• United States
• Events Services

• Senior Director, Client Strategy

  • Feb 2020 - Aug 2020

  Dallas-Fort Worth Metroplex • Managed and provided oversight to a team of 3 direct reports responsible for fulfilling Paid Media campaigns across the West, Central, and South US territories. • Developed and implemented comprehensive departmental processes and documentation, establishing clear guidelines for client service, campaign setup, and cross-team collaboration within Gimbal's go-to-market approach. • Led strategic planning initiatives to drive business growth for key clients, resulting in an 84% increase in… Show more • Managed and provided oversight to a team of 3 direct reports responsible for fulfilling Paid Media campaigns across the West, Central, and South US territories. • Developed and implemented comprehensive departmental processes and documentation, establishing clear guidelines for client service, campaign setup, and cross-team collaboration within Gimbal's go-to-market approach. • Led strategic planning initiatives to drive business growth for key clients, resulting in an 84% increase in annual media revenue and an additional 15% revenue through successful cross-selling of additional products and services to a multi-brand client in the Restaurant & Hospitality industry. • Regularly updated the VP of Strategy and Chief Revenue Officer on incremental business and client retention, providing key insights and progress reports. • Introduced automation and streamlined workflows to enhance project outputs and improve overall team efficiency. • Facilitated regular staff meetings between the Account Management department and Ad Ops, ensuring adherence to processes, task completion, and efficient resolution of any issues impacting team productivity and accuracy. • Managed paid media budgets for over 20 individual brands, totaling $1.9MM per quarter and contributing $687M in incremental sales during the second half of 2017.

• Director, Client Strategy

  • Feb 2019 - Feb 2020

  Dallas-Fort Worth Metroplex

• Senior Client Strategist

  • May 2018 - Jan 2019

  Dallas-Fort Worth Metroplex



Drawbridge Inc.

• United States

• Client Strategist / Account Manager

  • Jun 2017 - May 2018

  Dallas-Fort Worth Metroplex Drawbridge Managed Media business unit acquired by Gimbal, Inc. in May 2018.



Moroch Partners

• Media Planning Supervisor

  • Apr 2016 - Jun 2017

  Dallas, Texas, United States • Supervised direct and programmatic digital campaigns to ensure timely launch, reporting, and billing. • Championed the adoption of new technologies for attribution, targeting, and optimization. • Reviewed and critiqued creative concepts based on target audience and media mix considerations.



The Richards Group

• Telecommunications
• 1 - 100 Employee

• Media Supervisor

  • Jul 2015 - Apr 2016

  Dallas, Texas, United States • Managed responsibilities and workloads of 5 junior team members across 6 client teams. • Established processes for local campaigns to accurately track spend and delivery across 120+ markets. • Reviewed audience research, competitive trends, and clients’ sales data to garner actionable insights.



22squared

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Media Planner

  • Sep 2014 - Jul 2015

  Atlanta, Georgia, United States • Developed cross-channel campaigns incorporating brand awareness and direct response tactics. • Optimized direct response campaign strategy for Retail brand to increase ROI by 13X. • Directed campaign for niche e-commerce site launch that generated $1MM revenue within one quarter.

• Media Planner

  • Jul 2013 - Sep 2014

  Atlanta, Georgia, United States



Mindshare

• Arts & Crafts

• Senior Associate, Media

  • Sep 2012 - Jul 2013

  Atlanta, Georgia, United States • Coordinated internal and inter-agency communications for status meetings and campaign implementation. • Monitored campaign performance to ensure accurate vendor billing. • Created written POVs and presented them to clients.

• Associate, Media

  • Jun 2011 - Sep 2012

  Atlanta, Georgia, United States



Southern Methodist University

• United States
• Higher Education
• 700 & Above Employee

• Student Account Planner / Team Lead

  • Feb 2011 - May 2011

• Student Account Planner

  • Feb 2011 - May 2011

• Student Center Guest Services

  • Aug 2009 - May 2011

• Resident Assistant

  • Jan 2009 - May 2011

• Student Field Researcher

  • Nov 2010 - Dec 2010


Southern Methodist University - Residence Life and Student Housing
• Summer Conference Staff

  • Jun 2010 - Aug 2010