Sean Barrington
Senior SEM Manager at Archenia, Inc.- Claim this Profile
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Bio
Mike Martin
I can't think of anybody that I learned more from in my time at Marchex than Sean. He is a great teacher and is always willing and makes time to impart knowledge to anybody. He was responsible for helping our Campaign Management team improve into a high performing team of SEM experts. Sean has a wide skill set from rteam management, advanced SQL and reporting, account management, and more. He is trusted by every customer he works with because of his great work ethic and drive to make sure their needs are met. I would happily work with Sean again.
Evan P
In short, Sean's kind hearted character is disarming, making his superior understanding/teaching of SEM easy to digest and implement. Even when posed with the most adverse marketing issue, Sean seemed to find fortitude in facts, numbers, and logic that are the foundation for any successful business strategy. I consider myself to have worked with one of our industries humble and rising stars. I look forward to your continued successes Sean. Sincerely, Evan Peelle
Mike Martin
I can't think of anybody that I learned more from in my time at Marchex than Sean. He is a great teacher and is always willing and makes time to impart knowledge to anybody. He was responsible for helping our Campaign Management team improve into a high performing team of SEM experts. Sean has a wide skill set from rteam management, advanced SQL and reporting, account management, and more. He is trusted by every customer he works with because of his great work ethic and drive to make sure their needs are met. I would happily work with Sean again.
Evan P
In short, Sean's kind hearted character is disarming, making his superior understanding/teaching of SEM easy to digest and implement. Even when posed with the most adverse marketing issue, Sean seemed to find fortitude in facts, numbers, and logic that are the foundation for any successful business strategy. I consider myself to have worked with one of our industries humble and rising stars. I look forward to your continued successes Sean. Sincerely, Evan Peelle
Mike Martin
I can't think of anybody that I learned more from in my time at Marchex than Sean. He is a great teacher and is always willing and makes time to impart knowledge to anybody. He was responsible for helping our Campaign Management team improve into a high performing team of SEM experts. Sean has a wide skill set from rteam management, advanced SQL and reporting, account management, and more. He is trusted by every customer he works with because of his great work ethic and drive to make sure their needs are met. I would happily work with Sean again.
Evan P
In short, Sean's kind hearted character is disarming, making his superior understanding/teaching of SEM easy to digest and implement. Even when posed with the most adverse marketing issue, Sean seemed to find fortitude in facts, numbers, and logic that are the foundation for any successful business strategy. I consider myself to have worked with one of our industries humble and rising stars. I look forward to your continued successes Sean. Sincerely, Evan Peelle
Mike Martin
I can't think of anybody that I learned more from in my time at Marchex than Sean. He is a great teacher and is always willing and makes time to impart knowledge to anybody. He was responsible for helping our Campaign Management team improve into a high performing team of SEM experts. Sean has a wide skill set from rteam management, advanced SQL and reporting, account management, and more. He is trusted by every customer he works with because of his great work ethic and drive to make sure their needs are met. I would happily work with Sean again.
Evan P
In short, Sean's kind hearted character is disarming, making his superior understanding/teaching of SEM easy to digest and implement. Even when posed with the most adverse marketing issue, Sean seemed to find fortitude in facts, numbers, and logic that are the foundation for any successful business strategy. I consider myself to have worked with one of our industries humble and rising stars. I look forward to your continued successes Sean. Sincerely, Evan Peelle
Experience
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Archenia, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Senior SEM Manager
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Jan 2021 - Present
Managing in house SEM and SEO marketing. $MM account portfolio. Managing in house SEM and SEO marketing. $MM account portfolio.
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Marchex
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Senior SEM Manager
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Mar 2016 - Jan 2021
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Senior Business Analyst
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May 2010 - Mar 2016
Senior Business Analyst
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Product Manager
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Jan 2010 - May 2010
Connect Product Manager
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Optimization Operations Manager
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Aug 2009 - Jan 2010
* Work independently to properly audit processes and procedures involving account feed creation and campaign optimization for the advertising operation group* Advise Marchex leadership on recommendations and assessments of resource needs* Develop best practices training programs for new and existing advertising operations employees
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Supervisor, Campaign Management
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Jun 2006 - Aug 2009
- Hired as an SMS I, promoted to SMS II, then promoted to Assistant Lead SMS, then promoted to Supervisor, Campaign Management* Manage overall development and optimizations of performance driven online marketing campaigns and distribution sources in support of advertiser goals.* Manage overall performance and assignment of advertiser portfolios.* Ensure team is providing exemplary advertiser service at every level, internally and externally.* Ensure accuracy and quality of all campaign elements by performing regular quality control to ensure campaigns are free of errors.* Formulate and adjust strategy for advertiser campaigns with Director, Manager, Leads and Account Management.* Ownership of reports to analyze campaign metrics and lead investigation of changes in campaign performance in regard to advertiser goals, identifying areas of growth or impending issues.* Manage team records on advertiser interactions, campaign modifications, and metrics impact.* Continually improve on and find new methods for accomplishing daily tasks.* Plan for and drive regular meetings with team to discuss current and future issues/updates.* Lead best practices development with other teams within the organization to ensure improved advertiser performance.* Coach, mentor, and help Campaign Managers develop career goals/path. * Responsible for hiring, creation and set up structured training and coaching of new team members.* Conduct performance reviews of the Campaign Manager team and work with Director for setting up quarterly employee goals.
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Education
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2001 - 2006
University of Oregon
Bachelor of Science, Economics
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