Experience

Independent Trading Co.
• United Kingdom
• Accounting
• 1 - 100 Employee
• Sales Representative

  • Jul 2015 - Present


Saint Archer Brewing Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director - Apparel and Merchandise

  • Apr 2014 - Feb 2015

  Saint Archer is a craft beer company rooted in the action sports industry. I was hired to expand the merchandise category from their tasting room and launch Saint Archer as an apparel brand in the action sports market. I managed the design and production of the apparel while successfully focusing distribution on core-specialty retailers in Southern CA. I also opened up International distribution to Japan and Canada. Saint Archer is a craft beer company rooted in the action sports industry. I was hired to expand the merchandise category from their tasting room and launch Saint Archer as an apparel brand in the action sports market. I managed the design and production of the apparel while successfully focusing distribution on core-specialty retailers in Southern CA. I also opened up International distribution to Japan and Canada.



DRAGON ALLIANCE

• Manufacturing
• 1 - 100 Employee

• Surf Marketing Manager

  • Apr 2010 - Apr 2013

  I worked with athletes on product design, built content around our PMI's through photo/ video shoots, worked with media on advertising schedules, coordinated events and promotions with our retail partnerships, developed and executed sales contests, and managed our social media platforms to grow our follower base. I worked with athletes on product design, built content around our PMI's through photo/ video shoots, worked with media on advertising schedules, coordinated events and promotions with our retail partnerships, developed and executed sales contests, and managed our social media platforms to grow our follower base.



Arbor Snowboards/ Skateboards/ Apparel

• Independent Sales Rep

  • Aug 2007 - Jan 2011

  Arbor is an environmentally friendly brand that manufactures Snowboards, Skateboards and Apparel. I managed a territory spanning from Southern CA to Arizona, working with various retail chains including core/ specialty action sports shops to high-end boutique retail chains. Arbor is an environmentally friendly brand that manufactures Snowboards, Skateboards and Apparel. I managed a territory spanning from Southern CA to Arizona, working with various retail chains including core/ specialty action sports shops to high-end boutique retail chains.



Luxottica Group

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Independent Sales Rep

  • Jan 2009 - Nov 2009

  Luxottica is a large distributor of premiere fashion, luxury and sports eyewear brands with a portfolio of over 30 brands. I worked in a sub-division at Oakley that managed the distribution of Ray Ban, Revo, Arnette and Fox eyewear. I sold these four eyewear brands to San Diego based core and specialty eyewear accounts. Luxottica is a large distributor of premiere fashion, luxury and sports eyewear brands with a portfolio of over 30 brands. I worked in a sub-division at Oakley that managed the distribution of Ray Ban, Revo, Arnette and Fox eyewear. I sold these four eyewear brands to San Diego based core and specialty eyewear accounts.



PONY

• United Kingdom
• Design Services
• 1 - 100 Employee

• Market Research and Design

  • Jun 2006 - Sep 2006

  Pony is an old-school athletic brand from the 70's. As Pony transitioned in 2006, they made a move in the surf/ beach/ lifestyle market. Using my 10 years experience in the surf industry, I was brought on-board to do market analysis, trend forecasting, and retail observation. I then applied that knowledge to every aspect of design, including materials, colors, styles, and pricing, when developing our line. Pony is an old-school athletic brand from the 70's. As Pony transitioned in 2006, they made a move in the surf/ beach/ lifestyle market. Using my 10 years experience in the surf industry, I was brought on-board to do market analysis, trend forecasting, and retail observation. I then applied that knowledge to every aspect of design, including materials, colors, styles, and pricing, when developing our line.