Experience

The Datai Langkawi

• Malaysia
• Leisure, Travel & Tourism
• 100 - 200 Employee

• Senior Director of Sales

  • Mar 2023 - Present



Banyan Tree Group

• Singapore
• Hospitality
• 700 & Above Employee

• Assistant Director Of Sales - Banyan Tree Vabbinfaru, Angsana Ihuru & Angsana Velavaru Maldives

  • Dec 2018 - May 2022

  A team-orientated, independent, focused, eco-friendly and seasoned leader with an impressive track record in the hospitality and service industry. Specializing in new business development and major market expansion. Expert in establishing rapport, evaluate and meet clients’ needs and grow business. Well in collecting, analyzing and organising information, consistently meets pressing time constraints whilst maintaining a high degree of accuracy A team-orientated, independent, focused, eco-friendly and seasoned leader with an impressive track record in the hospitality and service industry. Specializing in new business development and major market expansion. Expert in establishing rapport, evaluate and meet clients’ needs and grow business. Well in collecting, analyzing and organising information, consistently meets pressing time constraints whilst maintaining a high degree of accuracy



Anantara Hotels, Resorts and Spas

• Thailand
• Hospitality
• 700 & Above Employee

• Sales Manager

  • Dec 2017 - Dec 2018

  Responsibilities - Designed and implemented the Sales & Marketing plans for the Asian regions such as China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Vietnam and to ensure business growth by 10% year-on-year - Responsible for the group business including quotation/RFPs preparation, negotiation and closing the sales - To maintain and strengthen the relationship with the clients via face-to-face meetings, conducting fam trips, attending roadshows, events, conferences and… Show more Responsibilities - Designed and implemented the Sales & Marketing plans for the Asian regions such as China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Vietnam and to ensure business growth by 10% year-on-year - Responsible for the group business including quotation/RFPs preparation, negotiation and closing the sales - To maintain and strengthen the relationship with the clients via face-to-face meetings, conducting fam trips, attending roadshows, events, conferences and exhibitions throughout Asian regions - Establish awareness and promote each resort’s Unique Selling Points by conducting presentations to all the wholesales partners and MICE procurement partners across the Asian regions - Identified and implemented co-op marketing activities with existing and potential partners in achieving personal and company’s sales objectives Show less Responsibilities - Designed and implemented the Sales & Marketing plans for the Asian regions such as China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Vietnam and to ensure business growth by 10% year-on-year - Responsible for the group business including quotation/RFPs preparation, negotiation and closing the sales - To maintain and strengthen the relationship with the clients via face-to-face meetings, conducting fam trips, attending roadshows, events, conferences and… Show more Responsibilities - Designed and implemented the Sales & Marketing plans for the Asian regions such as China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Vietnam and to ensure business growth by 10% year-on-year - Responsible for the group business including quotation/RFPs preparation, negotiation and closing the sales - To maintain and strengthen the relationship with the clients via face-to-face meetings, conducting fam trips, attending roadshows, events, conferences and exhibitions throughout Asian regions - Establish awareness and promote each resort’s Unique Selling Points by conducting presentations to all the wholesales partners and MICE procurement partners across the Asian regions - Identified and implemented co-op marketing activities with existing and potential partners in achieving personal and company’s sales objectives Show less



YTL Hotels

• Malaysia
• Hospitality
• 400 - 500 Employee

• Lecturer - Hospitality College

  • Nov 2012 - Nov 2017

  Lecturing subjects: 1) Hospitality/Tourism Management: i.e. Introduction to Marketing, Introduction to Hospitality, etc. 2) Business Management: Principle & Practice of Selling, Business Ethics, Management in Action, etc. 3) Event Management: i.e. Event Marketing, Introduction to Event Management, etc. 4) Professional Conducts (MQA subjects): i.e. Principles of Customer Service, People Skills, etc. Lecturing subjects: 1) Hospitality/Tourism Management: i.e. Introduction to Marketing, Introduction to Hospitality, etc. 2) Business Management: Principle & Practice of Selling, Business Ethics, Management in Action, etc. 3) Event Management: i.e. Event Marketing, Introduction to Event Management, etc. 4) Professional Conducts (MQA subjects): i.e. Principles of Customer Service, People Skills, etc.



Reliance College Sdn Bhd

• Education Administration Programs
• 1 - 100 Employee

• Lecturer - Hospitality

  • Oct 2013 - Aug 2017



Banyan Tree Group

• Singapore
• Hospitality
• 700 & Above Employee

• Manager, Key Accounts

  • Jan 2009 - Jul 2013

  The London Regional Office. Working with Regional Director, Marketing Europe in planning the Annual Sales & Marketing Plans for the top 25 UK Tour Operators & MICE accounts to ensure business growth year-on-year. To build awareness and promote all the brands and each hotel’s Unique Selling Points by conducting presentations to all the tour operators and MICE procurement teams across the UK and the Europe. To maintain and strengthen the relationship with the clients via face-to-face meetings… Show more The London Regional Office. Working with Regional Director, Marketing Europe in planning the Annual Sales & Marketing Plans for the top 25 UK Tour Operators & MICE accounts to ensure business growth year-on-year. To build awareness and promote all the brands and each hotel’s Unique Selling Points by conducting presentations to all the tour operators and MICE procurement teams across the UK and the Europe. To maintain and strengthen the relationship with the clients via face-to-face meetings, attending roadshows, events, conferences and exhibitions throughout the UK and the Europe. Researching, identifying and qualifying suitable enquiries, then recommending to the hotels/resorts. Show less The London Regional Office. Working with Regional Director, Marketing Europe in planning the Annual Sales & Marketing Plans for the top 25 UK Tour Operators & MICE accounts to ensure business growth year-on-year. To build awareness and promote all the brands and each hotel’s Unique Selling Points by conducting presentations to all the tour operators and MICE procurement teams across the UK and the Europe. To maintain and strengthen the relationship with the clients via face-to-face meetings… Show more The London Regional Office. Working with Regional Director, Marketing Europe in planning the Annual Sales & Marketing Plans for the top 25 UK Tour Operators & MICE accounts to ensure business growth year-on-year. To build awareness and promote all the brands and each hotel’s Unique Selling Points by conducting presentations to all the tour operators and MICE procurement teams across the UK and the Europe. To maintain and strengthen the relationship with the clients via face-to-face meetings, attending roadshows, events, conferences and exhibitions throughout the UK and the Europe. Researching, identifying and qualifying suitable enquiries, then recommending to the hotels/resorts. Show less



The Doyle Collection

• Ireland
• Hospitality
• 400 - 500 Employee

• Group Conference Sales Executive (UK)

  • Aug 2006 - Aug 2008

  Working with the Head of Conference Sales UK in planning, implementing and monitoring annual sales plans for the UK Conference Division for all the hotels in the UK, Ireland and USA. Managing 180 leading UK MICE agencies and co-managing UK top 5 UK MICE agencies. Overlooking enquiries from the UK top MICE agencies and negotiating all aspects to ensure effective tailor made proposals with competitive pricing to achieve maximum winning opportunity. Monitoring new business enquiries for all of the… Show more Working with the Head of Conference Sales UK in planning, implementing and monitoring annual sales plans for the UK Conference Division for all the hotels in the UK, Ireland and USA. Managing 180 leading UK MICE agencies and co-managing UK top 5 UK MICE agencies. Overlooking enquiries from the UK top MICE agencies and negotiating all aspects to ensure effective tailor made proposals with competitive pricing to achieve maximum winning opportunity. Monitoring new business enquiries for all of the hotels and preparing monthly revenue reports and reporting to the Head Office, this is to ensure year-on-year profit maximization. Show less Working with the Head of Conference Sales UK in planning, implementing and monitoring annual sales plans for the UK Conference Division for all the hotels in the UK, Ireland and USA. Managing 180 leading UK MICE agencies and co-managing UK top 5 UK MICE agencies. Overlooking enquiries from the UK top MICE agencies and negotiating all aspects to ensure effective tailor made proposals with competitive pricing to achieve maximum winning opportunity. Monitoring new business enquiries for all of the… Show more Working with the Head of Conference Sales UK in planning, implementing and monitoring annual sales plans for the UK Conference Division for all the hotels in the UK, Ireland and USA. Managing 180 leading UK MICE agencies and co-managing UK top 5 UK MICE agencies. Overlooking enquiries from the UK top MICE agencies and negotiating all aspects to ensure effective tailor made proposals with competitive pricing to achieve maximum winning opportunity. Monitoring new business enquiries for all of the hotels and preparing monthly revenue reports and reporting to the Head Office, this is to ensure year-on-year profit maximization. Show less



Jurys Doyle Hotel Group

• Hospitality
• 1 - 100 Employee

• Group Corporate & Conference Sales Co-ordinator (UK)

  • Feb 2003 - Jul 2006

  Working with the Head of Conference Sales UK and Group Corporate Sales Manager in creating the sales plans for the both of the UK divisions: Corporate and Conference. Prepared various reports such as daily enquiries report, weekly sales activities report and monthly revenues report and reporting to the Head Office. Ongoing research to identify potential MICE agents or direct corporate accounts by telesales, cold calling and investigating websites. Working with the Head of Conference Sales UK and Group Corporate Sales Manager in creating the sales plans for the both of the UK divisions: Corporate and Conference. Prepared various reports such as daily enquiries report, weekly sales activities report and monthly revenues report and reporting to the Head Office. Ongoing research to identify potential MICE agents or direct corporate accounts by telesales, cold calling and investigating websites.



The Kensington London

• London, United Kingdom

• Graduate Manager Programme

  • Jul 2001 - Jan 2003



La Casa del Zorro Desert Resort & Spa

• United States
• Hospitality
• 1 - 100 Employee

• Manager in Development - Sales & Marketing Division

  • Apr 1999 - Sep 2000



TSE Yang Restaurant

• United States
• Hospitality
• 1 - 100 Employee

• Sommelier and Waiter

  • Jun 1998 - Jan 1999



The Regent Hotel KL

• Tour & Travel Sales Co-ordinator

  • Aug 1997 - Jan 1998

• Reservation Sales Agent

  • Oct 1996 - Aug 1997



Malacca Village Paradise Resort

• Malacca, Malaysia

• Internship Coordinator

  • Oct 1994 - Mar 1995