Experience

Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Analyst

  • Aug 2021 - Present

• Associate Analyst

  • Nov 2014 - Present

  •Assists in execution of strategy & analytics projects in support of one-to-one marketing initiatives for Kellogg’s Family Rewards program•Leads the development of brand strategies & audience segmentations for CRM program•Leverages SQL skills to query & build datasets within SAS for email campaigns & ad hoc analyses•Analyzes performances of CRM program & email engagement strategies to identify key performance indicators•Analyzes transactional data to identify brand opportunities & potential data issues•Provides recommendations for future campaign strategies, data collection methods & forecasting models•Measures digital engagement metrics to optimize performance & integrate learnings into CRM program updates•Manages development & quality assurance of promotional offers for CRM program Show less

• Associate Analyst (Freelance)

  • Jul 2013 - Nov 2014

  •Analyze and report the performance of branded direct mail and email engagement strategies for Altria, McDonald’s & Kellogg’s•Provide recommendations for future engagement strategies, data collection methods & forecasting models•Assist with the weekly reporting of sales, web traffic & lead generation•Engage with clients and suppliers on a weekly basis to coordinate lead generation goals•Worked as lead analyst on a forecasting project to optimize creative content in engagement strategies Show less



The Colonie

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Post-Production Intern

  • Jun 2011 - Aug 2011

  •Assisted with video and print account projects by editing creative work via Photoshop and Final Cut •Conveyed technical information to non-technical business users in a clear and concise manner •Dubbed, time-coded and compiled tape •Represented the company at various promotional events & industry gatherings •Assisted with video and print account projects by editing creative work via Photoshop and Final Cut •Conveyed technical information to non-technical business users in a clear and concise manner •Dubbed, time-coded and compiled tape •Represented the company at various promotional events & industry gatherings