Experience

Silver Crystal Group
• Canada
• Manufacturing
• 1 - 100 Employee
• SVP of Sales and Business Development

  • Nov 2022 - Present

Big Oven Tees, Eurotex North America, Shirtly
• Chief Executive Officer

  • Sep 2020 - Nov 2022

RB Digital
• Netherlands
• Marketing Services
• Vice President Business Development

  • Feb 2017 - Sep 2020


GroupeSTAHL.

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Vice President, SPT Group

  • Sep 2015 - Sep 2016

  • Provide overall strategic and operational responsibility for 2 Canadian and 3 USA based Groupe Stahl companies specialized in supporting the sales and service of garment decoration products and services. • Manage 5 group of company General Managers. • Provide leadership to the Groupe Stahl strategic planning process and implement new programmatic strategic initiatives. • Provide overall strategic and operational responsibility for 2 Canadian and 3 USA based Groupe Stahl companies specialized in supporting the sales and service of garment decoration products and services. • Manage 5 group of company General Managers. • Provide leadership to the Groupe Stahl strategic planning process and implement new programmatic strategic initiatives.



Stahls' Transfer Express

• United States
• Printing Services
• 100 - 200 Employee

• Eastern Operations General Manager

  • Sep 2012 - Jan 2015

  • Reporting to the CEO charged with the responsibility of identifying solutions for overall business development • Responsible for overseeing three Groupe Stahl Divisions: Stahls’ Transfer Express, Stahls’ Canada, and F H T Vinyl Limited • Grow the business through innovation, customer service, formulation of policies, improved manufacturing processes and team building • Lead all departments: Purchasing, Accounting, Marketing, Sales, Customer Service, Quality, Production, IT, Warehouse, Pick/Pack/Ship, and Human Resources • Track, coach, and guide each divisions’ management team • Monitor Sales and Operating Income Growth • Serve as both visionary and customer advocate grounded in strategic thinking and play an active role in all aspects of the business of the Groupe Stahl enterprise supporting a variety of divergent business needs from business analysis and operations improvement • Ensure that the business mission is clear, measurable and achievable • Lead all marketing initiatives including web site development and updates, development of multi-platform communication strategies, i.e. print, e-communication, web, flyers, and tradeshows to grow customer awareness and increase sales • Oversee market position through analysis of competitor pricing and consumer market value • Responsible for P&L reporting and management of SG&A accounting ensuring costs are minimized and operating income is maximized • Analyze and improve overall Gross Margin of all product categories



Stahls' Canada

• Retail Apparel and Fashion
• 1 - 100 Employee

• General Manager

  • Sep 2005 - Sep 2012

  • Oversee market analysis of competitor pricing and consumer market value to determine “to-market” pricing and set acceptable Gross Margins for product categories • Manage sales and customer service departments ensuring customer service and customer consultations are at extraordinary industry standards • Created and implemented sales training model unique to Stahls’ business model and managed outside sales representatives ensuring they are properly trained and pushed to sell and prospect in their designated territories • Responsible for P&L reporting and managed SG&A accounting ensuring costs are minimized and operating income is maximized. Analyze and improve overall Gross Margin of each product category • Supervise all departments: Purchasing, Accounting, Marketing, Sales, Customer Service, Quality, Production, Warehouse, Pick/Pack/Ship, and Human Resources



Musclemag International

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• General Manager

  • 2000 - Sep 2005

  • Manage all operations of 5 Canadian and 2 US retail stores (Marketing, Purchasing, Human Resources, Delivery & Service, and Store Operations) • Manage all operations of 5 Canadian and 2 US retail stores (Marketing, Purchasing, Human Resources, Delivery & Service, and Store Operations)