Business Coach

• Mar 2023 - Present

Coach / Mentor

• Nov 2022 - Present

Coach

• Apr 2019 - Nov 2022

Over this period, I gained my ICF accreditation and Post Graduate Certificate in Business and Personal Coaching. Self-employed, my clients in the UK came from many industries, including HR, Architecture and Banking, but unsurprisingly the majority came from Leadership and management roles from within the UK Advertising, Media and Marketing Industry. During my year in Norway (Jan 2021-Feb 2022) COVID delayed work permits, so I sought out pro-bono work via Zoom with UK media professionals who were earlier in their careers. I found this area of work to be extremely fulfilling and is an area of coaching I am keen to progress. Show less

Director Strategic Planning

• Jul 2017 - Feb 2018

Maternity cover. An intense and hugely enjoyable period where I led and managed TSW's Strategic Planning and Account Management function 'Pathways'. In this time: - Grew the team by 78% - Developed the Pathways planning product and process. - Defined the structure, roles and specifications required to set Pathways up for the future. - Involved in 3 major new business wins, both local and international. - Developed TSW's future-facing company Positioning. Maternity cover. An intense and hugely enjoyable period where I led and managed TSW's Strategic Planning and Account Management function 'Pathways'. In this time: - Grew the team by 78% - Developed the Pathways planning product and process. - Defined the structure, roles and specifications required to set Pathways up for the future. - Involved in 3 major new business wins, both local and international. - Developed TSW's future-facing company Positioning.

Managing Partner

• Jan 2014 - Oct 2016

I joined the Board of M2M from PHD to take on the role of Managing Partner (SVP) in charge of the Estee Lauder Companies (ELC) business. I was tasked with bringing in new thinking and approaches to break category conventions and to mend a broken agency/client relationship. Key achievements • Drove overall ELC savings up by 52% in Year 1 despite a reduction in spend of 12% YoY. • Quickly built a close relationship with the new ELC Head of Media UK & Ireland which allowed the swift development of new ways of working, best practice and expected behaviours of both sides. • Successfully moved the client/ agency relationship to a partnership from a largely servile position. • Rebuilt and restructured the ELC team of 31 individuals at M2M to better deliver against the new ways of working and to drive FTE efficiencies. • Introduced and secured the adoption of a new ELC planning process. • Used the above as a platform from which to drive more revenue-generating opportunities o Moved ELC digital investment from 14% - 38% share of total media spend in 2 years, from a historical press-led approach. o Created the first ever ELC Portfolio Annual OOH deal with Talon, generating £1m in added value from a spend of £4.6M o Introduced specialist services such as Drum (content creation) and Brand Science (Digital Pathway analysis) to the business. Show less

Managing Partner

• Feb 2010 - Jan 2014

I was promoted to Managing Partner (SVP) and to the Senior Leadership Team in February 2010 and led the Cadbury business alongside the McCain, Expedia and British Heart Foundation (BHF) accounts. Subsequently, the Kraft takeover of Cadbury meant a consolidation pitch, which we won. I led the transition of the Cadbury and Kraft business into PHD, structuring the running of the planning and buying team of over 30 individuals for the newly formed Mondelez business. Over this period, I also led the Warner Bros, MTV and Comedy Central media accounts and was responsible for a total of over £100M in media billings.Our work on McCain achieved great business success, which was widely recognized including multiple Media Week awards, a Marketing Society award, 2 IPA Effectiveness awards and a Cannes Media Lion.Key achievements• Built, structured, and led a cohesive agency team of 32 to manage the new Mondelez business.• Successfully transitioned this volatile merger of two companies into PHD.• Created and introduced the ‘Nudge Board’ initiative to PHD in 2010. With its basis in behavioural economics, it was a simple tool that turned potential agency gripes into positive actions and staff empowerment. Successful and adopted by other agencies.• Initiated and implemented the first annual Warner Bros OOH Partnership deal, securing £10M worth of OOH for £8M and secured another 25% in added value.• Put in place Warner Bros first annual partnership deal with Time Out & Shortlist driving an additional 30% value.• 3 Media Week award wins contributing to PHD’s Media Week Agency of the Year award in 2011 (McCain – Best Use of Research, BHF Angina Monologues – Media Idea Medium / Grand Prix). Show less

Media Group Manager rising to Business Director

• Nov 2002 - Feb 2010

Key achievements• I was promoted to the PHD Board in 2008.• In 2007 I took on the newly created role of PHD’s Head of Out of Home. I successfully drove additional OOH revenue alongside managing the relationships between PHD, specialists and contractors.• Promoted to the lead on the McCain account whilst their business was at its lowest ebb, having become associated with obesity through the UK media. We partnered with creative agency BMB to create the ‘It’s all Good’ campaign to overcome this unfair assessment. 'It's all Good' became the business idea for the whole company, and the campaign generated incremental profit worth up to £263.2m with a ROMI of £3.28. I took a year out from September 2001 – October 2002, travelling through India, SE Asia, Indonesia, Australasia and Scandinavia and in the process met my future wife Silje on a beach in Vietnam. Show less

Media Planner rising to Media Group Manager

• Nov 1999 - Sep 2001

An intensive and successful period where I was quickly promoted from Planner to Manager to Group Manager within 2 years. My clients over this period included the Weetabix portfolio of brands (Weetabix, Ready Brek, Alpen, Weetos), Bayer, Accantia (Simple, Lil-Lets), Toshiba and Equitable Life. An intensive and successful period where I was quickly promoted from Planner to Manager to Group Manager within 2 years. My clients over this period included the Weetabix portfolio of brands (Weetabix, Ready Brek, Alpen, Weetos), Bayer, Accantia (Simple, Lil-Lets), Toshiba and Equitable Life.

Media Planner

• Nov 1996 - Nov 1999

Straight after University I started my media career at MediaVest (then Media Centre), working on Scottish Courage and Umbro. Over the next 2 years I worked as a media planner rising to media manager on the Royal Mail, Mars Pedigree, Scope and Western Union accounts, for whom we created the first ever ethnically-targeted Outdoor campaign in partnership with Clear Channel. Straight after University I started my media career at MediaVest (then Media Centre), working on Scottish Courage and Umbro. Over the next 2 years I worked as a media planner rising to media manager on the Royal Mail, Mars Pedigree, Scope and Western Union accounts, for whom we created the first ever ethnically-targeted Outdoor campaign in partnership with Clear Channel.

Internship

• Jul 1994 - Sep 1994

A 3 month University placement within the Planning Department of the biggest Media Independent at the time. A 3 month University placement within the Planning Department of the biggest Media Independent at the time.

Intern

• Jul 1993 - Sep 1993

Sales Representative

• Jan 1989 - Mar 1991

After my A Levels I joned Reckitt & Colman as part of their first indirect sales team covering the UK south of Birmingham, including South Wales and West, focussing on the CWS and CRS Co-operative suppliers and stores. After my A Levels I joned Reckitt & Colman as part of their first indirect sales team covering the UK south of Birmingham, including South Wales and West, focussing on the CWS and CRS Co-operative suppliers and stores.