Sean McCreary
Project Manager/Video Producer at Cinécraft Productions- Claim this Profile
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Topline Score
Bio
Jack Solpa
Sean is a pro in every sense of the word. His creativity was truly on display at WOIO. The station's position in the marketplace was enhanced because of Sean's efforts. His dedication to thinking "outside the box" not only provided extraordinary video, but helped WOIO achieve its revenue goals in a highly competitive environment.
Kelley Last
I had the pleasure of working under Sean McCreary for ten years at Crown Media Family Networks. During that time, Sean led our creative team in the day-to-day video promotion and also through multiple channel rebrands across two networks. His great ideas for on-air creative helped shine a spotlight on our networks and take us to the next level. He also spearheaded several interstitial and stunt spots and wrote/produced custom integrated branding spots for our advertisers. Sean is easy to talk to and his collaborative approach was always appreciated within our company. A smart, kind guy with great ideas. One in a million.
Jack Solpa
Sean is a pro in every sense of the word. His creativity was truly on display at WOIO. The station's position in the marketplace was enhanced because of Sean's efforts. His dedication to thinking "outside the box" not only provided extraordinary video, but helped WOIO achieve its revenue goals in a highly competitive environment.
Kelley Last
I had the pleasure of working under Sean McCreary for ten years at Crown Media Family Networks. During that time, Sean led our creative team in the day-to-day video promotion and also through multiple channel rebrands across two networks. His great ideas for on-air creative helped shine a spotlight on our networks and take us to the next level. He also spearheaded several interstitial and stunt spots and wrote/produced custom integrated branding spots for our advertisers. Sean is easy to talk to and his collaborative approach was always appreciated within our company. A smart, kind guy with great ideas. One in a million.
Jack Solpa
Sean is a pro in every sense of the word. His creativity was truly on display at WOIO. The station's position in the marketplace was enhanced because of Sean's efforts. His dedication to thinking "outside the box" not only provided extraordinary video, but helped WOIO achieve its revenue goals in a highly competitive environment.
Kelley Last
I had the pleasure of working under Sean McCreary for ten years at Crown Media Family Networks. During that time, Sean led our creative team in the day-to-day video promotion and also through multiple channel rebrands across two networks. His great ideas for on-air creative helped shine a spotlight on our networks and take us to the next level. He also spearheaded several interstitial and stunt spots and wrote/produced custom integrated branding spots for our advertisers. Sean is easy to talk to and his collaborative approach was always appreciated within our company. A smart, kind guy with great ideas. One in a million.
Jack Solpa
Sean is a pro in every sense of the word. His creativity was truly on display at WOIO. The station's position in the marketplace was enhanced because of Sean's efforts. His dedication to thinking "outside the box" not only provided extraordinary video, but helped WOIO achieve its revenue goals in a highly competitive environment.
Kelley Last
I had the pleasure of working under Sean McCreary for ten years at Crown Media Family Networks. During that time, Sean led our creative team in the day-to-day video promotion and also through multiple channel rebrands across two networks. His great ideas for on-air creative helped shine a spotlight on our networks and take us to the next level. He also spearheaded several interstitial and stunt spots and wrote/produced custom integrated branding spots for our advertisers. Sean is easy to talk to and his collaborative approach was always appreciated within our company. A smart, kind guy with great ideas. One in a million.
Credentials
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Learning Graphic Design History
LinkedInJan, 2022- Nov, 2024 -
Content Marketing Foundations
LinkedInNov, 2021- Nov, 2024 -
Digital Marketing Foundations
LinkedInNov, 2021- Nov, 2024 -
Lightroom Classic CC Essential Training
LinkedInNov, 2021- Nov, 2024 -
SEO Foundations
LinkedInNov, 2021- Nov, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInOct, 2021- Nov, 2024
Experience
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Cinécraft Productions
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United States
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E-Learning Providers
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1 - 100 Employee
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Project Manager/Video Producer
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Nov 2022 - Present
Video production, eLearning, mLearning and gamification Video production, eLearning, mLearning and gamification
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R43 Limited
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Creative Development/Writer/Producer
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Jun 2016 - Nov 2022
Creative leadership, project, and client management for a variety of local and national clients. Storyboard, concept ideation and development, script, film, and produce a variety of original, broadcast promos. Generate and manage new client acquisition through relationship building and networking. Creative leadership, project, and client management for a variety of local and national clients. Storyboard, concept ideation and development, script, film, and produce a variety of original, broadcast promos. Generate and manage new client acquisition through relationship building and networking.
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Freelance
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Cleveland/Akron, Ohio Area
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Media Consultant
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May 2015 - Apr 2016
Project Producer - R43 Limited On-Air Promotion and Branded Entertainment Writer/Producer - Dixon Creative Project Producer - R43 Limited On-Air Promotion and Branded Entertainment Writer/Producer - Dixon Creative
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Hallmark Media
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Broadcast Media Production and Distribution
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300 - 400 Employee
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VP Creative Services - On Air Promotion
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May 2005 - Apr 2015
Lead an on-air promotions team to create striking, original promotion that established a distinct on-air personality and identity for Hallmark Channel while elevating channel to the number one ad-supported network for growth in total day and primetime household delivery. Effectively guided the creation of all on-air promotion for Hallmark Channel holiday campaigns, original movies and television series, including Countdown to Christmas, The Good Witch, Cedar Cove, When Calls the Heart, “The Martha Stewart Show,” and more than 30 original movies a year. Implemented a complete holiday-themed campaign in support of related programming, resulting in significant increases in ratings and new viewers that propelled Hallmark Channel to become the #1 rated holiday destination on television. Skillfully evolved and bolstered the Hallmark Channel brand personality with contemporary creative approaches based on focus group research and ratings analytics. Conceptualized and produced integrated branded entertainment promotional spots to increase revenue for ad sales and clients, including Proctor & Gamble, Walmart, Kellogg’s, and Wendy’s. Effectively managed and communicated strategies and assignments to entire on-air promotion staff. Hired outside vendors and managed content production process, including conceptual development, scripting, and on-location filming to promote original programming.
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Creative Director
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Jul 2000 - May 2004
Managed a staff of writers and producers and directed all creative on-air promotional work for the international Hallmark Channel networks, distributed to more than 100 countries and in 28 languages. Recruited and developed new writer/producers to elevate the network’s quality of work. Developed creative campaigns promoting film premieres and syndicated television series.
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Senior Promotion Writer/Producer
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Apr 2000 - Jul 2000
Re-launched Hallmark Channel in 100+ countries with refreshed, contemporary on-air promotional branding including new graphic packaging, promo spots and sonic branding.
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Starz Encore Group
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Denver, CO
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On-Air Promotion Writer/Producer
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Oct 1997 - Jul 2000
Conceptualize, write and produce on-air promotional spots for first-run theatrical movies and original programming for the Starz and Encore premium movie channels. Write and coordinate original shoots for campaigns and long-form spots featuring director John Landis, film critic Leonard Maltin and musician Grace Slick, among others. - Creative work recognized with multiple national awards. Conceptualize, write and produce on-air promotional spots for first-run theatrical movies and original programming for the Starz and Encore premium movie channels. Write and coordinate original shoots for campaigns and long-form spots featuring director John Landis, film critic Leonard Maltin and musician Grace Slick, among others. - Creative work recognized with multiple national awards.
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WOIO/WUAB
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Cleveland, OH
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Sr. On-Air Promotion Writer/Producer/Editor
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May 1993 - Oct 1997
Create on-air promotion elements supporting local, syndicated and network programming, sports coverage, contests and events. Produce the Malrite Communications Inc. presentation exclusively for CBS executives, which was instrumental in acquiring a CBS affiliation for WOIO. Create on-air promotion elements supporting local, syndicated and network programming, sports coverage, contests and events. Produce the Malrite Communications Inc. presentation exclusively for CBS executives, which was instrumental in acquiring a CBS affiliation for WOIO.
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WOIO
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Broadcast Media Production and Distribution
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100 - 200 Employee
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On-Air Promotion Writer/Producer
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May 1992 - May 1993
Write, produce and edit on-air promotion elements for local, syndicated and network programming, children's programming, contests and events. Write, produce and edit on-air promotion elements for local, syndicated and network programming, children's programming, contests and events.
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WOIO Fox 19
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Cleveland, OH
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Special Events Coordinator
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May 1991 - May 1992
Logistically organize and execute on-site promotional events for WOIO. Manage freelance support team for all events. Maintain promotional item inventory. Logistically organize and execute on-site promotional events for WOIO. Manage freelance support team for all events. Maintain promotional item inventory.
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Education
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1986 - 1990
Miami University
Bachelor of Science (BS), Mass Communication/Media Studies
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