Experience

New York Knicks, Inc.

• United States
• Spectator Sports
• 1 - 100 Employee

• Basketball Strategy Lead

  • Jul 2020 - Present



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Treasury Management Go-To-Market Strategy Lead

  • 2019 - 2020

  • Created the Commercial Banking Treasury Services Strike Zone, aligning the Commercial Bank on the appropriate way to serve the best products to each market segment • Architected tracking and target-setting for waived fees and discounted products, providing a guide for sales leaders to better monitor their portfolio of customers • Created the Commercial Banking Treasury Services Strike Zone, aligning the Commercial Bank on the appropriate way to serve the best products to each market segment • Architected tracking and target-setting for waived fees and discounted products, providing a guide for sales leaders to better monitor their portfolio of customers



Essence

• United States
• Advertising Services
• 700 & Above Employee

• Analytics Senior Director

  • 2018 - 2019

  • Developed C-level scorecards and reporting for fortune 50 client, resulting in change in behavior, towards more tangible goals across the organization • Set the Social Analytics Global Learning Agenda, developing a transparent stakeholder management system aiding in coordination between the client and the social vendors • Led a team that set up measurement plans and conducted analyses of marketing campaigns, with a metrics-based focus on successes and opportunities for improvement in future campaigns Show less



Stack Sports

• United States
• Spectator Sports
• 100 - 200 Employee

• Head of Operational Excellence & Strategy

  • 2017 - 2018

  • Provided business critical insights using analytics, ensuring cross functional alignment of goals and execution, helping sales and customer support teams drive new strategic initiatives forward• Implemented Net Promoter Score and Knowledge Base Platforms to improve customer experience and reduce support cases• Led the implementation of Salesforce Service Cloud, uniting 22 companies under one Service Cloud instance increasing efficiency and reducing staffing by almost 15%

• Director of Growth Strategy & Analytics

  • 2014 - 2017

  • Initiated and perpetuated a data-driven culture at Krossover Inc. (prior to acquisition by Stack Sports) resulting in the development of a new team• Guided Krossover Inc. through Series B funding by developing company wide KPIs, customer lifetime value models (CLV) and growth potential predictions provided to potential investors• Shaped business strategy in partnership with Sales leadership by implementing a CRM data redesign, providing a new data infrastructure, helping new sales to grow 12.5% year over year• Developed a new process for our Customer Success team utilizing product level customer behavior to automate proactive outreach, leading to an increase in NPS of 17 points year over year• Implemented models that aided in targeting the highest value potential customers and customers most at risk of attrition, resulting in an increase in closing rate from 58% to 62%• Generated the valuation and compensation package for Shot Analytics LLC leading to the acquisition and assimilation into Krossover• Mapped product, sales and finance teams to a data infrastructure supporting the product, CRM and financial software allowing for better intra-company alignment using Python and MySQL• Reduced staffing error by 10% by implementing a learning algorithm to eliminate covariance within daily staffing needs Show less



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Senior Business Analyst - Deposit Pricing

  • 2013 - 2014

  • Conducted monthly Deposit Pricing Meetings with the Commercial Bank LOB heads, reporting on the over $30BB in savings accounts and $10BB in checking accounts across all U.S. regions• Overhauled commercial deposit pricing strategy developing an interactive model used internally to better prepare our work force for the dynamic economical environment• Provided deposit pricing valuations used to inform commercial bankers on appropriate pricing structures to remain profitable

• Senior Business Analyst - Emerging Upmarket

  • 2012 - 2013

  • Understood and improved new segment targeting for acquisition marketing strategy, driving an innovative and new strategy for handling new-to-credit customers• Built an acquisitions risk model that successfully segmented customers based on limited customer data • Worked with members across functionalities to communicate and convey the importance of customers with rapidly improving credit

• Data Engineer - Small Business Credit Card

  • 2010 - 2012

  • Maintained and manipulated quarterly monitoring scripts for statistical models within SAS• Supported a partnership with an external vendor, passing data from our Teradata SQL servers through FTP in order to develop a reward based product• Owned and monitored UNIX space for all of Small Business Card



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Operations Engineer Co-op (2x Rotation)

  • 2007 - 2008



Moen Incorporated

• United States
• Building Materials
• 700 & Above Employee

• Quality Co-op

  • 2006 - 2007