Experience

Aqua Spa Lyne Giroux

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Owner

  • Jun 2019 - Present

  Dollard-des-Ormeaux, Quebec, Canada



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Manager, Digital Media

  • May 2017 - Nov 2022

  Dorval, Quebec, Canada



Montreal Ball Hockey League

• Vice-President

  • Mar 2011 - Oct 2019

  Montreal, Canada Area



CN

• Canada
• Rail Transportation
• 700 & Above Employee

• Officer - Mobile Applications

  • Jul 2012 - May 2017



Reader's Digest Association

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• eCommerce Marketing Campaign Leader

  • Feb 2010 - Jun 2012

  • Marketing liaison for multi-million dollar ePlatform restructuring and transitioning project; providing key insights in marketing needs during planning, testing, and launching of system in November 2011 • Implemented initiatives which increased customer payments by 5 basis points. • Conceptualized and led development of a web-based contest that drove the most registrations & page views in company history • Developed integrated marketing plan between Oct-Dec 2010 that drove page views… Show more • Marketing liaison for multi-million dollar ePlatform restructuring and transitioning project; providing key insights in marketing needs during planning, testing, and launching of system in November 2011 • Implemented initiatives which increased customer payments by 5 basis points. • Conceptualized and led development of a web-based contest that drove the most registrations & page views in company history • Developed integrated marketing plan between Oct-Dec 2010 that drove page views beyond 12M; a company high • Performed market segmentation analysis to uncover new customer segments which increased orders by as much as 100%

• eCommerce Marketing Coordinator & Series Marketing Campaign Leader

  • May 2008 - Jan 2010

  • Optimized external promotional campaigns to decrease the cost per acquisition by 50% • Optimized and executed eMarketing initiatives, resulting in eCommerce revenue growth of 25% (CAGR) • Led development of a winning direct mail campaign, increasing results by 15%