Experience

International Sports Academy

• Singapore
• Higher Education
• 1 - 100 Employee

• Senior Executive, Marketing and Business Development

  • Mar 2022 - Present

  1. Work out online marketing strategies, methods, and tools to promote and effectively market and sell the company’s products and services to the target audience via a variety of media platforms such as social media (Facebook, etc), Google, Traditional & unconventional media.2. Plan and manage multiple digital marketing programs (SEO/SEM, marketing database, email, and paid social).3. Create, develop and expands dynamics content of social media platform, e.g. LinkedIn, Instagram, Facebook and YouTube.4. Design and layout of print ads and collaterals, digital assets (ie. banners, website layouts, etc) and other related design work.5. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).6. Responsible for photography and video shoot for both internal and external events.7. Responsible for business development with existing and potential clients to promote/create awareness of courses e.g. generate and increase brand awareness and enquiries via marketing activities through ATL / BTL.8. Provide explanations to clients regarding courses to assist in their decision-making.9. Prepare and update records for sales generated.10. Generate daily, monthly and quarterly sales and marketing report to monitor.11. Update and manage website / SEM & SEO, and social media platforms.12. Create and disseminate marketing collaterals, e.g. social media posts, posters, banners,EDMs, newsletters, etc.13. Work with all departments on logistics and manpower deployment for marketing events.



Werkz Incorporation Pte Ltd

• Marketing Executive

  • Jul 2021 - Feb 2022

  1. Assisting in the formulation of strategies to build a lasting digital connection with consumers. 2. Planning and monitoring the ongoing and new company presence on social media 6 Facebook Pages, 3 Instagram accounts).3. Launching optimized online advertisements to increase company and brand awareness through Google Adwords, Facebook etc. 4. Be actively involved in SEO efforts (keyword, image optimization etc.). 5. Provide creative ideas for content marketing and updating the website and social media regularly. 6. Acquire insight in online marketing trends and keep strategies up-to-date. 7. Build websites using WordPress. 8. Helped in the creation of new website features to update sites for new SEO rules. 9. Made edits to build out pages on company’s WordPress website and increased traffic.



Sportball Coaching Kids'​ Sports

• Sports Coach

  • Jan 2019 - Jul 2021



High Achievers (Singapore)

• Singapore
• Education Administration Programs
• 1 - 100 Employee

• Instructor

  • Jan 2019 - Dec 2019



Shirokiya Holdings, Inc.

• United States
• Retail
• 1 - 100 Employee

• Bartender

  • Jan 2016 - Dec 2016