Experience

DG Media Network

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Manager, Retail Media Insights

  • Nov 2022 - Present



Dollar General

• United States
• Retail
• 700 & Above Employee

• Sr. Manager, Retail Media Insights

  • Nov 2022 - Present



Ovative Group

• United States
• Advertising Services
• 400 - 500 Employee

• Sr. Analyst, Consulting

  • Mar 2021 - Nov 2022

  During my time at Ovative, I helped companies enhance their digital media practices via new digital media and marketing technology strategies, while also executing internal corporate development projects. Ovative scaled from 100 to 450 employees during my time with the company Engagements: ▪︎ Designed and implemented a more holistic paid search KPI for a Fortune 50 retail company, better aligning media measurement with core business outcomes ▪︎ Supported the CEO in the creation of… Show more During my time at Ovative, I helped companies enhance their digital media practices via new digital media and marketing technology strategies, while also executing internal corporate development projects. Ovative scaled from 100 to 450 employees during my time with the company Engagements: ▪︎ Designed and implemented a more holistic paid search KPI for a Fortune 50 retail company, better aligning media measurement with core business outcomes ▪︎ Supported the CEO in the creation of a 3-year plan for Ovative, partnering with senior stakeholders across the business to drive alignment ▪︎ Devised a customer centric media strategy for a food delivery client, inclusive of customer segmentation, budget optimization, and KPI framework development ▪︎ Optimized media measurement infrastructure and executed change management processes for a Fortune 50 healthcare company ▪︎ Designed a new data architecture and marketing technology stack for a financial services firm, inclusive of RFI processes for potential technology vendors

• Analyst, Digital Media

  • Feb 2020 - Mar 2021

  ▪︎ Conducted website audits, created SEO optimization roadmaps, and performed hands-on-keyboard SEO projects for enterprise level clients, focused on driving incremental non-brand organic search traffic ▪︎ Worked in cooperation with paid social, search engine marketing, affiliate, and digital experience optimization teams ▪︎ Served clients across healthcare, retail, and education verticals



Minnesota Timberwolves

• United States
• Spectator Sports
• 200 - 300 Employee

• Director Of Basketball Operations - Iowa Wolves

  • Aug 2017 - Jul 2019

  Worked for Head Coach and President of Basketball Operations Tom Thibodeau, starting as an Associate, and eventually leading our NBA G-League team's basketball operations. We made the NBA Playoffs during the 2017-18 season, breaking a 13 year playoff drought for the Timberwolves Responsibilities and achievements: ▪︎ Started-up and led the basketball operations department of our NBA G-League franchise, the Iowa Wolves ▪︎ Led organizational process implementation, talent… Show more Worked for Head Coach and President of Basketball Operations Tom Thibodeau, starting as an Associate, and eventually leading our NBA G-League team's basketball operations. We made the NBA Playoffs during the 2017-18 season, breaking a 13 year playoff drought for the Timberwolves Responsibilities and achievements: ▪︎ Started-up and led the basketball operations department of our NBA G-League franchise, the Iowa Wolves ▪︎ Led organizational process implementation, talent identification, coaching staff and player management, organizational strategy, infrastructure growth, and logistics for the department ▪︎ Coordinated with NBA Coaching Staff and Basketball Operations leaders to identify high leverage moments for NBA player development with the G-League franchise ▪︎ Acted as primary negotiator during trade and free agent conversations

• Basketball Operations Associate

  • Aug 2016 - Aug 2017

  ▪︎ Supported the basketball operations department in a variety of focus areas inclusive of: trade strategy, scouting strategy, free agency strategy, analytics department development, G-League organization launch, technology foundation development, team logistics, and scheduling ▪︎ Successfully sourced and led a partnership with a third party platform to design and implement a scouting and analytics database



University of North Carolina at Greensboro

• United States
• Higher Education
• 700 & Above Employee

• Video Coordinator - Men's Basketball

  • Sep 2014 - Aug 2016

  Helped lay the foundation for UNCG Men's Basketball to become a nationally relevant program with Head Coach Wes Miller and staff Responsibilities and achievements: ▪︎ Led the development of our partnership with Nike ▪︎ Streamlined our talent identification and recruitment processes ▪︎ Mentored our players both on and off the court Helped lay the foundation for UNCG Men's Basketball to become a nationally relevant program with Head Coach Wes Miller and staff Responsibilities and achievements: ▪︎ Led the development of our partnership with Nike ▪︎ Streamlined our talent identification and recruitment processes ▪︎ Mentored our players both on and off the court



University of North Carolina at Chapel Hill

• United States
• Higher Education
• 700 & Above Employee

• Head Manager - Men's Basketball

  • Sep 2009 - May 2014

  I worked with the Men's Basketball program during my time as a student at UNC-Chapel Hill. Our teams won two ACC Regular Season Championships, appeared in four NCAA Tournaments, reached one Elite Eight, and achieved a #1 National Ranking. 11 players from our teams went on to play in the NBA, and our Head Coach, Roy Williams, was inducted into the Naismith Hall of Fame Responsibilities and achievements: ▪︎ Supported the Men's Basketball program by structuring and managing practice and… Show more I worked with the Men's Basketball program during my time as a student at UNC-Chapel Hill. Our teams won two ACC Regular Season Championships, appeared in four NCAA Tournaments, reached one Elite Eight, and achieved a #1 National Ranking. 11 players from our teams went on to play in the NBA, and our Head Coach, Roy Williams, was inducted into the Naismith Hall of Fame Responsibilities and achievements: ▪︎ Supported the Men's Basketball program by structuring and managing practice and game day logistics ▪︎ Started as a JV Manager, progressed to lead a staff of 26 of my peers ▪︎ Earned a full scholarship Show less I worked with the Men's Basketball program during my time as a student at UNC-Chapel Hill. Our teams won two ACC Regular Season Championships, appeared in four NCAA Tournaments, reached one Elite Eight, and achieved a #1 National Ranking. 11 players from our teams went on to play in the NBA, and our Head Coach, Roy Williams, was inducted into the Naismith Hall of Fame Responsibilities and achievements: ▪︎ Supported the Men's Basketball program by structuring and managing practice and… Show more I worked with the Men's Basketball program during my time as a student at UNC-Chapel Hill. Our teams won two ACC Regular Season Championships, appeared in four NCAA Tournaments, reached one Elite Eight, and achieved a #1 National Ranking. 11 players from our teams went on to play in the NBA, and our Head Coach, Roy Williams, was inducted into the Naismith Hall of Fame Responsibilities and achievements: ▪︎ Supported the Men's Basketball program by structuring and managing practice and game day logistics ▪︎ Started as a JV Manager, progressed to lead a staff of 26 of my peers ▪︎ Earned a full scholarship Show less



Charlotte Hornets

• United States
• Spectator Sports
• 300 - 400 Employee

• Basketball Analytics Intern

  • May 2013 - Aug 2013

  ▪︎ Assisted in designing and executing analytics focused projects during the 2013 NBA offseason, inclusive of the 2013 NBA Draft and ensuing Free Agency period ▪︎ Assisted in designing and executing analytics focused projects during the 2013 NBA offseason, inclusive of the 2013 NBA Draft and ensuing Free Agency period