Experience

YEE LEE MARKETING SDN BHD

• Malaysia
• Wholesale Food and Beverage
• 1 - 100 Employee

• Horeca Manager

  • Oct 2023 - Present



Tong Woh Enterprise Sdn Bhd

• Malaysia

• Brand Manager - Perrier

  • Aug 2020 - Oct 2023

  • Conceptualize overall marketing strategy in line with brand and company direction • Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation, trade marketing plans to support overall brand growth and profitability • Manage overall brand portfolio and product mix to maximize profitability • Responsible for A&P planning, manage all marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI • Conceptualize overall marketing strategy in line with brand and company direction • Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation, trade marketing plans to support overall brand growth and profitability • Manage overall brand portfolio and product mix to maximize profitability • Responsible for A&P planning, manage all marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Musketeer

  • Jun 2016 - Dec 2019

  Responsible as the main volume contributors, trial generators and sparks for creating kindred spirits in the On-Premise environment, such as bars, restaurants, events, clubs and hospitality. • Representing the brand as the indispensable consultant to their On-Premise territory and responsible for driving both the current and future distribution and sales of our product portfolio in key accounts. • Musketeers plan, develop and execute measures to intensify consumption in existing On-Premise locations and identify opportunities to win and activate Key Accounts in new On-Premise playgrounds. • Managing Sub-Distributors and aligning support with the Sales Team. Consolidating incentives programs to encourage Sales impact and emotionalize the relationship with the Distribution partners Show less



Paradise Casket & Funeral Care Sdn. Bhd.

• Malaysia
• Business Consulting and Services

• Funeral Homes Specialist

  • Feb 2016 - Jun 2016



Tess Concept Sdn. Bhd.

• Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Project Lead

  • May 2014 - Jan 2016



Grab

• Singapore
• Software Development
• 700 & Above Employee

• Marketing Executive

  • Jun 2013 - Dec 2013



The Majestic Hotel

• 1 - 100 Employee

• Guest Services Associate

  • Dec 2012 - May 2013