Sean Chang

Senior Account Executive at Elite PR Group
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei, Taipei City, Taiwan, TW
Languages
  • English Full professional proficiency
  • Mandarin/Chinese Native or bilingual proficiency

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Bio

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Credentials

  • TOEIC Speaking & Writing (Score: 350)
    ETS
    Dec, 2019
    - Nov, 2024
  • TOEIC Listening & Reading (Score: 915)
    ETS
    Sep, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Sep, 2020
    - Nov, 2024

Experience

  • Elite PR Group
    • Taiwan
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Nov 2020 - Present

      ● Leading a team with 2 members focusing on integrated marketing / PR practice of international brands; Client portfolio includes adidas Golf, PUMA, LG, Coca-Cola and Galderma.● Sustain and build up the relationship and engagement with media & stakeholders for adidas Golf by press releases, events and media tours to maintain the brand’s leading position in Taiwan. ● Leading a team with 2 members focusing on integrated marketing / PR practice of international brands; Client portfolio includes adidas Golf, PUMA, LG, Coca-Cola and Galderma.● Sustain and build up the relationship and engagement with media & stakeholders for adidas Golf by press releases, events and media tours to maintain the brand’s leading position in Taiwan.

  • Matsumi Consultant Company
    • Marketing / PR Personnel
      • Sep 2019 - Oct 2020

      ● Developed and opened up overseas businesses by WeChat Official Account and Xiaohongshu, let the agented brands expand in China & Hong Kong markets successfully, marched into local retailers, such as Rivets (Beijing/Shanghai), The New Fusion (Wuhan) and 432Hz (Hong Kong).● Led the podcast project to promote the agented brands, including content planning and producing, made the program becomes the first channel for fashion and trendy culture in Chinese area. The channel was played by more than 2,000 times and got 84th place on Apple Podcast within a month.● Adjusted the strategies of social marketing, made the new followers of Instagram increased by 150% within a week, the total followers increased 1.53 times within 3 months.● Led the Stay Home Snap project on the social media during pandemic of COVOD, interviewed Steven Smith (design director of adidas YEEZY) and JB Madeit (music producer of Drake), expand the media platforms and brands to overseas.

  • Rich Shine International Co., Ltd.
    • Project Manager
      • Nov 2014 - Apr 2019

      ● Imported Scrum into the factory, shortened the lead time of development by 15%.● Led the R&D team and suppliers to successfully develop the VIO-NRG arch support midsole for VIONIC in 2015, it made Rich Shine becomes VIONIC's exclusive active footwear vendor.● Worked with NBALAB to develop their first footwear project, produced two models of skate shoes for NBA teams in 2017.● Led the first footwear project of wrestling gear brand RUDIS in 2018, including Olympic gold medalist Kyle Snyder's signature shoes and successfully developed the first 3D KPU outsole in the market.● Led the first footwear project of AAPE (I.T Limited) in 2018, developed five models and three of them were put into production within six months. These models are still be produced as yet.● Successfully attained orders from 5 new brands for Rich Shine within three years, more than 100 thousand pairs were produced, revenue was about US$2 million.

Education

  • 逢甲大學
    Bachelor's degree, Industral Engineering and System Management
    2009 - 2013

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