Experience

TARQUIN'S CORNISH GIN (Southwestern Distillery Limited)

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2018 - Present

  Responsible for marketing activities across Southwestern Distillery brands, Tarquin's Cornish Gin and Twin Fin. Driving positive RoI through customer activities and promotions while building a consumer following through social, events and brand experiences.Leading New Product Development projects which have included launching the distillery's first rum, first spritz-style gin and a range of limited edition spirits; each delivered to drive a growth brand strategy based on a consistent brand BVI.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Brand Manager

  • Oct 2015 - Apr 2018

  Brand Manager working across Rum and Whisky portfolio.Responsibilities:– $2.5m budget across 5 product lines– Brand development across Australia including strategy, events and instore promotion– Drive growth and development of BACARDI and Dewar’s brands throughout Australia working with agencies, sales teams and customers- Joint business planning with key accounts, on-premise groups, national accounts and independents off-premiseAchievements:– Turnaround of 10 year decline for BACARDI rum from -5% to +3% growth– Delivery of $1/2m event series across 3 Australia cities hosting 3500 people– Delivery of $1m national through-the-line campaign in out of home and digital channels

• Brand Manager

  • Oct 2014 - Oct 2015

  Brand Manager leading global projects to redesign and implement new packaging across the range of Bacardi rums including; BACARDÍ True Rums, Flavours, Ready-To-Drink and Ready-To-Serve.Responsibilities:– Leader of cross market implementation of marketing plans for new packaging– Key point of contact between Operations team and Marketing– Management of global guidelines, samples, toolkits and POS development to support market launches of BACARDÍ repacks– Management of global approvals process across all rum SKUs in over 150 countriesAchievements:– Successful deployment of True Rums range worldwide through a suite of promotional assets, limiting sales dropoff during the transition and widening the target audience– Developed a revised strategy to relaunch RTDs, engaging 10 key countries for a predicted NSV of $4.5m



Brandwave Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Key Account Manager

  • Jan 2013 - Oct 2014

  • Day-to-day management of a team of 3 full-time designers, handling all current projects and all client interaction for the company• Management of all operations for Brandwave – supplier management, Invoicing, POs and reporting• Created a new operations system for the company to ensure the tracking of time, increasing control of project management and visibility of reports• End to End Project management for all Brandwave clients • Day-to-day management of a team of 3 full-time designers, handling all current projects and all client interaction for the company• Management of all operations for Brandwave – supplier management, Invoicing, POs and reporting• Created a new operations system for the company to ensure the tracking of time, increasing control of project management and visibility of reports• End to End Project management for all Brandwave clients



Cisco

• United States
• Software Development
• 700 & Above Employee

• UKI Marketing Operations Co-Ordinator

  • Oct 2012 - Jan 2013

  Reporting to head of Cisco UKI marketing, management of central operations for Cisco UKI:•Budgets: Tracking, reports, end of Quarter & Financial Year reconciliation•Vendors: Vendor portfolio, rate negotiation, raising of Purchase Orders•Marketing team management: Scheduling of meetings, external guests, training and offsites•Sales Lead Delivery: production of Lead reports for Sales Forecast meetings•BIG innovation Centre Program: collaborating with partners to plan and deliver an external marketing campaign of innovation centre in Shoreditch

• Marketing Program Assistant

  • Nov 2011 - Oct 2012

  A Marketing Assistant for Cisco's London 2012 Campaign.Worked on multiple London 2012 Olympic and Paralympic Games projects, key achievements include:•CiscoCloud: An interactive experience in the Olympic Park – managed a team of 36 volunteers to work in Olympic Park. Writing communications, managing promotions and ensuring project success•Cisco Interview Series: managed a webinar series with athletes promoting flexible working solutions•Ciscolondon2012.com awarded a ‘Webby’ for digital communications •Cisco UKI awarded #2 most effective Olympic partner in social media channels by sociagility.com•Managed the ‘Inspiration Roadshow’: Roger Black touring East London schools promoting Cisco’s educational programs•Managing metrics analysis for London 2012 Marketing Activations•Extensive work with agencies across projects and 3rd party ambassadors e.g. Athletes and Cisco Ambassadors



nbi Executive Search

• Associate Researcher

  • Jun 2011 - Nov 2011

  Researcher, working on multiple projects at any one time.Leading research projects - developing client research reportsCreating presentations for client meetingsSupporting business development activity Researcher, working on multiple projects at any one time.Leading research projects - developing client research reportsCreating presentations for client meetingsSupporting business development activity



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Intern

  • May 2010 - Jun 2010

  Worked alongside a partner leading a pro-bono project to restructure the administration of a local school• Led the audit of school’s administration: liaised with Headmaster, PTA, Staff and Governors• Provided key recommendations including changes in: communications, technology and HR management Worked alongside a partner leading a pro-bono project to restructure the administration of a local school• Led the audit of school’s administration: liaised with Headmaster, PTA, Staff and Governors• Provided key recommendations including changes in: communications, technology and HR management