Experience

Bullfrog Power

• Canada
• Environmental Services
• 1 - 100 Employee

• Marketing Manager, Eastern Region

  • Nov 2019 - Present



Dine Alone Records

• Canada
• Musicians
• 1 - 100 Employee

• Project Manager

  • Jan 2017 - Aug 2019

  - Manage relationships with domestic and international artists like City and Colour, Tokyo Police Club, Rich Aucoin, and Moors to translate their creative vision into a comprehensive rollout - Generate and execute creative marketing campaigns for multiple projects simultaneously, includes: brand strategy, content creation, analytic analysis, and budget management - Create independently or lead production with both in-house and external design teams in the creation of graphic and video assets that tell a consistent and compelling story - Improve the efficiency of company-wide digital marketing strategies by implementing new monitoring structures, reporting on and reacting to KPIs, and executing robust targeting funnels that increased engagement 220% YOY on average - Train and oversee employees executing ad buying campaigns through platforms like Facebook Business Manager, Google AdWords, Twitter Ads, and other website display units - Lead interactions with valued business partners like Apple, Spotify, Google, Amazon, Facebook, and others - Effectively coordinate plans with artist managers, publicists, radio promoters, agents, and our internal marketing team - Create a development strategy for the Haven Sounds brand while attracting new business via artist signings, brand partnerships, and event coordination Show less



Cadence Music Group

• Canada
• Musicians
• 1 - 100 Employee

• Marketing Representative

  • Feb 2013 - Dec 2016

  - Build thoughtful and effective digital marketing plans for individual product releases, and coordinate with international partners to amplify their projects in the Canadian market - Guide the direction of the company's public persona through a carefully curated social media presence and well designed promotional graphics - Execute online advertising campaigns through social media platforms as well as web banners on selected media outlets - Utilize insights, analytics, and retargeting to optimize every aspect of an ad, and the campaign as a whole - Establish strong SEO standing for our new online assets following the Cadence Music Group rebrand Show less



MapleMusic Recordings

• Toronto, Canada Area

• Social Media Promotions Representative

  • Feb 2013 - Feb 2016

  *MapleMusic Recordings re-branded to Cadence Media Group in March 2016* - Guide the direction of the company's public persona through a carefully curated social media presence and well designed promotional graphics - Organize and execute fan engagement projects, such as contests, over social media - Maintain label websites with optimized SEO and up to date content and compelling information - Arrange interviews for label artists with music journalists and bloggers *MapleMusic Recordings re-branded to Cadence Media Group in March 2016* - Guide the direction of the company's public persona through a carefully curated social media presence and well designed promotional graphics - Organize and execute fan engagement projects, such as contests, over social media - Maintain label websites with optimized SEO and up to date content and compelling information - Arrange interviews for label artists with music journalists and bloggers



The Home Depot Canada

• Canada
• Retail
• 700 & Above Employee

• Merchandizing Execution Associate

  • Oct 2012 - May 2014

  - Ensure product presentations are well maintained to create a shopping environment with strong visual appeal - Redress displays in all departments according to seasonal demand in combination with merchandising strategies - Set up both large and small-scale signage and POPs that clearly mark focus products and provide useful information - Maintaining the integrity of the merchandising design and layout - Coordinating with sales staff to ensure customer needs are met - Ensure product presentations are well maintained to create a shopping environment with strong visual appeal - Redress displays in all departments according to seasonal demand in combination with merchandising strategies - Set up both large and small-scale signage and POPs that clearly mark focus products and provide useful information - Maintaining the integrity of the merchandising design and layout - Coordinating with sales staff to ensure customer needs are met



Toys"R"Us

• United States
• Retail
• 700 & Above Employee

• Merchandiser

  • Sep 2009 - Oct 2012

  -Highly recognized throughout the company for my strong understanding of merchandizing to increase sales. -Stock product above and beyond company merchandizing standards. -Customer service: helping customers find or decide what items best suit their needs. -Use creative solutions to maximize sales. -Manage my own, and my team’s time to complete tasks efficiently. -Highly recognized throughout the company for my strong understanding of merchandizing to increase sales. -Stock product above and beyond company merchandizing standards. -Customer service: helping customers find or decide what items best suit their needs. -Use creative solutions to maximize sales. -Manage my own, and my team’s time to complete tasks efficiently.



Morguard

• Canada
• Real Estate
• 700 & Above Employee

• Maintenance

  • 2008 - 2009

  -Wide range of tasks including painting and organizing storage areas. -Multiple sources of instruction required good time management skills. -Self-motivated work under little to no supervision. -Working in a small group gave me great teamwork skills. -Wide range of tasks including painting and organizing storage areas. -Multiple sources of instruction required good time management skills. -Self-motivated work under little to no supervision. -Working in a small group gave me great teamwork skills.