Experience

Jacobsen

• New Zealand
• Wholesale
• 1 - 100 Employee

• Market Segment Analyst

  • Aug 2020 - Present



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Product Research Manager

  • Jan 2019 - Jun 2020

  I was responsible for managing a number of products in this role. I lead the development client side of Nielsen Media Impact for the Nielsen NZ business and liaised with internal and external teams to ensure on time delivery of data and updates.For Consumer and Media Insights (CMI), Nielsen Online Ratings and Market Intelligence I was the go to lead/presenter for all client trainings or pitches. I also assisted on Digital Ad Ratings and Pathmatics when required.Other responsibilites in this role included:Managing adhoc reporting: - Coordinating with other Account Managers to prioritise workload. - Supervising two direct reports to ensure report quality.Managing all training with the NZ Watch Media team: - Updating all manuals and processes for internal/external clients. - Conducting advanced sessions for both internal/external clients. - Helping other trainers with their development.General reporting and data checks: - Running data checks against test databases to ensure data quality meet Nielsens requirements. - Being able to assist with costing and timing when scoping projects for clients. - Collating all data into PowerPoint, Excel or other third party software to provide actionable insights. Show less

• Research Manager

  • Jan 2018 - Dec 2018

  I was responsible for scoping and assisting adhoc projects in this role. I worked across a wide range of products including Consumer and Media Insights (CMI), Nielsen Online Ratings, Market Intelligence and Arianna.I was also a super user across Nielsen's internal structure which included Salesforce, Jira, ExactTargaet, SAP and the Google suit (Docs, Sheets, Slides, etc). This role often included offsite trainings where I would report back to the team on my findings.Other responsibilites in this role included:Managing all training with the NZ Watch Media team:- Updating all manuals and processes for internal/external clients.- Conducting advanced sessions for both internal/external clients.- Helping other trainers with their development.General reporting and data checks:- Running data checks against test databases to ensure data quality meet Nielsens requirements.- Being able to assist with costing and timing when scoping projects for clients.- Collating all data into PowerPoint, Excel or other third party software to provide actionable insights. Show less

• Account Manager

  • Nov 2016 - Dec 2017

  I was responsible for a portfolio of 20 publisher and agency clients in this role. I looked after all contracts (new and renewal), new business, adhocs and general liaison with my clients. In addition to my own clients I was also supporting Stuffs, NZME's and TVNZ's account managers during my time in this role. I had a direct revenue goal in this position.Here is where I discovered my affinity for products becaming product lead for Online Ratings at a New Zealand business level. I was in charge of all training and data checks for this service.Other responsibilites in this role included:General reporting and data checks:- Running data checks against test databases to ensure data quality meet Nielsens requirements.- Being able to assist with costing and timing when scoping projects for clients.- Collating all data into PowerPoint, Excel or other third party software to provide actionable insights.Helpdesk:- Manned the helpdesk phone and email 1-2 times a week, answering any client queries.- Managing the calendar to ensure we had coverage 5 days a week from 9am-5:30pm.- Assisting more junior members when required. Show less

• Senior Client Service Executive

  • Apr 2016 - Oct 2016

  Strategic Consulting, including business plan & sales strategy development.

• Client Service Executive

  • Jul 2015 - Mar 2016

  I was responsible for a number of key support roles as a client service executive. My main role was fielding client queries on the helpdesk. I would do 5-6 shifts per week manning both the email address and phone. Alongside this was the varying reports for clients that I would put together after being briefed by account managers. These reports were a mix of Excel reports as well as marketing packs for the clients team which we prepared in PowerPoint. Data integrity checks were another aspect I helped assist on, ensuring all data was up to Nielsen's standards. Finally I would help out with marketing and communications, drafting the update emails that we sent to clients. Show less