Associate Director, Business Insights

• Apr 2019 - Present

Senior Manager Analytics

• Feb 2016 - Apr 2019

Trained and led Analysts in the development, automation, and execution of measurement plans, forecasting, ad-hoc analyses, and project roadmaps.Created cross-channel insights (Affiliate, Paid Search, Social, Display) and worked with Team Leads to incorporate our findings into their decision making.Troubleshooted issues in reporting, link tagging, and the agency database.Performed agency-wide analyses to inform marketing and sales materials.

Specialist Analytics Testing

• Feb 2014 - Feb 2016

Worked with 20+ clients from retail and finance verticals to uncover opportunities for improvement in regards to website optimization, marketing techniques, and traffic drivers.Integrated practices from various analytics and research disciplines (including Web Analytics, A/B Testing, and User Research) to measure the impact of site experiences and monitor long term trends.

Senior Analyst A/B Testing

• May 2012 - Feb 2014

Created the Agency’s first ‘A/B Testing and Optimization’ department; including sales materials, training guidelines, and job descriptions.The department applied quantitative and qualitative research towards the improvement of marketing techniques, traffic drivers, and website usability.Trained two Associate Analysts in analytics, personalization, and client relationship management.

Analyst, Strategy and Client Services

• Mar 2011 - May 2012

Executed, measured, and analyzed Quarterly Business Reviews and scorecards, ad-hoc analyses, and Consumer Experience best practices.Drove A/B and multivariate testing and segmentation through the analysis of testing results and the development of recommendation decks, best practices, case studies, and education materials.Developed case studies to promote client adoption of new products and services.Built programs aimed at improving consumer experience and website optimization, including in-depth analyses of KPI and consumer survey data— BizRate, ForeSee— and the creation of action plans to implement findings.

Associate, Business Management

• Oct 2009 - Mar 2011

Managed one Associate Analyst and the team’s project queue in the support of webstore and fulfillment operations for 20+ clients.Duties included:Ensured projects and deadlines met service level agreements (Implemented process improvements leading to a 25% reduction in contracted delivery time and 5% increase in team workload).Acted as the main point of contact between clients and internal departments.Maintained a project queue spanning several business and technology areas— The largest project grossed $14.1 million dollars.Performed competitive analyses involving Web Analytics and Search Engine Optimization.Developed proficiency in Web Analytics software: Omniture Site Catalyst, Coremetrics, and Google Analytics. Also proficient in supply chain, content (CMS), catalog, and promotions management software.

Business Development Volunteer - Intern

• Nov 2008 - Dec 2008

Collaborated with the Executive Team of a non-profit organization to improve its Business Development Program.Created marketing and financial plans to align company initiatives with their goals of long-term growth and fiscal stability.Performed a feasibility analysis detailing the potential viability and impact of upcoming company objectives. Collaborated with the Executive Team of a non-profit organization to improve its Business Development Program.Created marketing and financial plans to align company initiatives with their goals of long-term growth and fiscal stability.Performed a feasibility analysis detailing the potential viability and impact of upcoming company objectives.

Market Research Associate - Intern

• May 2008 - Aug 2008

Assisted in the development of a nationwide marketing campaign and strategy to recruit clients utilizing ERP technologies (Oracle, SAP).Performed market and industry research to identify potential clients.This effort generated estimated revenues of $1 million dollars over one year. Assisted in the development of a nationwide marketing campaign and strategy to recruit clients utilizing ERP technologies (Oracle, SAP).Performed market and industry research to identify potential clients.This effort generated estimated revenues of $1 million dollars over one year.