Se-Se Yennes

Senior Vice President, Corporate Strategy & New Product Planning at Azurity Pharmaceuticals
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Contact Information
us****@****om
(386) 825-5501
Location
Princeton, JE

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Experience

    • United States
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • Senior Vice President, Corporate Strategy & New Product Planning
      • Apr 2019 - 4 years 9 months

      Woburn, Massachusetts, United States

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Vice President, General Manager Enterprise Corporate Accounts
      • Dec 2014 - Apr 2019

      Dublin, Ohio Develop and maintain high-level, long-term trusted advisor relationships with health system executive customers at critical existing and identified prospective customer accounts. • Identified customers’ emerging needs and business challenges with significant impact to customer organization results, while aligning Cardinal Health resources and solutions. • Effectively executed full P&L accountability inclusive of leadership and direction for multiple Cardinal Health businesses and… Show more Develop and maintain high-level, long-term trusted advisor relationships with health system executive customers at critical existing and identified prospective customer accounts. • Identified customers’ emerging needs and business challenges with significant impact to customer organization results, while aligning Cardinal Health resources and solutions. • Effectively executed full P&L accountability inclusive of leadership and direction for multiple Cardinal Health businesses and functional areas, such as Pharmaceutical, Specialty, Medical Device, Finance, Logistics, Marketing, Clinical Consulting and Sales through Strategic Account Executives.

    • Vice President, Innovative Delivery Solutions Marketing
      • Nov 2010 - Dec 2014

      Dublin, Ohio & Houston, Texas Defined, designed and executed the pharmaceutical acute care consultative services and supply chain strategy and vision. Led close to 100 employees in marketing and marketing operations. • Developed first lead generation campaign strategy resulting in Innovative Delivery Solutions meeting their forecast for the first time in three years. • Oversaw P&L of $12 billion supply chain business, incorporating products and services that generated over $50M in revenue.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director of Global Strategic Marketing-NNRTI Portfolio-Infectious Disease
      • Mar 2007 - Nov 2010

      Raritan, New Jersey Led global branding, positioning, messaging, launch, publications, forecast and defined lifecycle marketing strategy for Intelence, a $300M global HIV product. • Led pre-launch activity for Edurant (later approved and launched in 2011).

    • Product Director PREZISTA US
      • Jan 2006 - Mar 2007

      Bridgewater, New Jersey Led cross-functional launch team, including extended marketing teams, sales, training, clinical and reimbursement. • Partnered with global strategic marketing, research and development, and medical affairs on lifecycle management, Publications & Phase IIIB/IV planning and key Scientific Congresses. • Managed spend for $12M budget that included identifying and implementing cost reductions.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • HUMIRA Senior Product Manager Immunology
      • Jan 2004 - Jan 2006

      Abbott Park, Illinois Led strategic planning and integrated program design for new indications within rheumatology. • Developed strategy for Medical Education, Key Opinion Leader and Advocacy Plan across all current and future indications. • Liaised with Sales and Managed Care teams to push-pull through marketing/sales initiatives.

    • HUMIRA Product Manager II
      • Oct 2002 - Jan 2004

      Abbott Park, Illinois Prepared the product launch strategy in Rheumatoid Arthritis (RA) which was the initial indication for this blockbuster brand. This was the most successful launch in the history of Abbott Laboratories. • Built Peer Influence Mapping though market research to identify Key Opinion Leaders across RA and emerging indications. • Developed novel scientific program that impacted 600 leading Rheumatologists. • Managed $20M budget for medical education team.

    • HUMIRA Scientific Medical Liaison Infectious Disease
      • May 2002 - Oct 2002

      Abbott Park, Illinois Hired charter members of Medical Liaison team in preparation for launch in Rheumatology. • Managed the development and execution of pre-launch activities through business planning and identification of key thought leaders. • Managed nine field-based Medical Liaisons.

    • Mobic Product Manager
      • Dec 2001 - May 2002

      Abbott Park, Illinois Led re-branding for campaign launch. • Fostered a strategic alliance with Boehringer Ingelheim, delivering a coordinated marketing message for MOBIC.

    • Kaletra Product Manager
      • Jun 2000 - Dec 2001

      Abbott Park, Illinois Led core branding strategy, preparation of pre-clearance launch of materials and roll-out to sales force. • Collaborated with Medical Affairs ensuring appropriate FDA package and label negotiations. • Partnered with sales training to develop and execute “high science” pre-training modules for sales force. • Developed/implemented consumer marketing strategy for HIV markets including multi-cultural constituencies. • Developed novel rapid HIV testing program that was implemented… Show more Led core branding strategy, preparation of pre-clearance launch of materials and roll-out to sales force. • Collaborated with Medical Affairs ensuring appropriate FDA package and label negotiations. • Partnered with sales training to develop and execute “high science” pre-training modules for sales force. • Developed/implemented consumer marketing strategy for HIV markets including multi-cultural constituencies. • Developed novel rapid HIV testing program that was implemented nationally.

    • Norvir Associate Product Manager/Product Manager
      • Jun 1999 - Jun 2000

      Abbott Park, Illinois Interfaced with R&D and US operations to manage the re-launch of Norvir Soft-Gelatin Capsules • Developed advocacy plan to ensure “trust in re-launch” of product. • Interim manager of ten National Clinical HIV Liaisons to initiate and implement Phase IV Studies.

    • HIV Medical Liaison
      • Jan 1998 - Jun 1999

      Washington, DC Interfaced and developed KOLs within a five-state region, engaged in scientific discussions of the latest Norvir and HIV data, partnered in development of Phase IV protocols and liaised with KOLs on abstracts and posters for key scientific congresses.

    • HIV Sales Representative
      • Mar 1997 - Jan 1998

      Washington, DC Interfaced with academic and private practice infectious disease physicians to promote Norvir within a five state region and worked with ADAP programs to ensure formulary status of product.

    • Specialty Sales Representative
      • Apr 1992 - Mar 1997

      Washington D.C. Metro Area Held Marketing and Sales positions in specialty therapeutic areas.

Education

  • Strayer University
    Masters, Masters of Business Administration
    1998 - 2001
  • University of Pittsburgh
    Bachelor of Arts, Communications
    1989 - 1992

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