Experience

Higginbotham

• United States
• Insurance
• 700 & Above Employee

• Senior Creative Producer

  • Jul 2023 - Present

  Dallas-Fort Worth Metroplex

• Digital Marketing Strategist & Content Creator

  • Jul 2020 - Present

  Dallas-Fort Worth Metroplex

• Marketing/Strategic Communications Specialist

  • Jul 2019 - Present

  Dallas/Fort Worth Area



American Advertising Federation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Member

  • Dec 2018 - Present

  Dallas/Fort Worth Area



HBO

• New Caledonia
• Retail
• 1 - 100 Employee

• HBO/Riddle & Bloom Brand Marketing Representative

  • Aug 2018 - Jun 2019

  Promote and sell HBO Go to the TCU student body and/or public Participate in on-campus events advertising HBO Go Market HBO's quality movies and TV series on social media accounts Spread the word about upcoming episodes, seasons, and movies Strategize creative brand awareness to the HBO name Run tabling events to encourage users to sign up and offer HBO giveaways



National Student Advertising Competition

• Entertainment
• 1 - 100 Employee

• Creative Strategist

  • Jan 2019 - May 2019

  Dallas/Fort Worth Area Chosen to serve as a creative on TCU's NSAC team. Responsible for developing and producing copy, design, and creative strategy for Weinershnitzel's advertising campaign to elevate the perception of the hot dog.



Texas Christian University

• United States
• Higher Education
• 700 & Above Employee

• Graphic Design and Video Content Creator

  • Sep 2017 - Dec 2018

  Dallas/Fort Worth Area Worked with Adobe Creative Suite and digital technology to create designs and video content for the TCU brand, email marketing content and social media. Worked with cameras to produce photography and videography. Designed flyers, posters, yard signs, t-shirts, graphic social media designs, website content, banners, holiday cards, and team meeting preparations. Marketed TCU to receive donations to the University.



General Bandages

• United States
• Consumer Goods

• Marketing/Social Media Manager

  • Jun 2018 - Oct 2018

  Greater Chicago Area Research competitors, compare products and pricing, landscape retailers Launch General Bandages presence on social media: Facebook, Instagram, Twitter, LinkedIn Produce photography and videography for General Bandages website and social media pages Create graphic design content to brand and promote General Bandages, GAURD-TEX and GAUZTEX Develop a social media strategy to increase brand awareness Use Microsoft Word, Excel and Adobe Creative Suite programs to successfully execute… Show more Research competitors, compare products and pricing, landscape retailers Launch General Bandages presence on social media: Facebook, Instagram, Twitter, LinkedIn Produce photography and videography for General Bandages website and social media pages Create graphic design content to brand and promote General Bandages, GAURD-TEX and GAUZTEX Develop a social media strategy to increase brand awareness Use Microsoft Word, Excel and Adobe Creative Suite programs to successfully execute strategy Collect Amazon competitor ASIN identification codes to research and strategize more effectively Show less



TCU Athletics

• Marketing Intern

  • Aug 2016 - Dec 2017

  Dallas/Fort Worth Area Help market, coordinate and promote TCU athletics on and off campus. Strategized marketing efforts targeted towards the TCU community to enhance the athletic experience. Ran in-game promotions, sponsors, and entertainment.



Idzea

• Italy
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Public Relations and Social Media Intern

  • May 2017 - Sep 2017

  Encinitas, California Drove traffic and recommended changes to website. Provided social media expertise and produced and photographed content for website and social media accounts.



Abt Electronics

• United States
• Retail
• 500 - 600 Employee

• Delivery and Customer Service

  • Jun 2015 - Aug 2016

  Provided customer service, delivery and installation.



Texas Rangers Baseball Club

• Spectator Sports
• 500 - 600 Employee

• Media and Public Relations Intern

  • Oct 2015 - Oct 2015

  Arlington, Texas Worked with public relations and media, helped set up and conduct pre/post game, and delivered statistics to sports media personnel.



Levy Restaurants

• United States
• Food & Beverages
• 700 & Above Employee

• Server Assistant

  • Jun 2013 - Sep 2014

  Ravinia Participated in intensive company training, orientation and testing program. Set-up, served and cleaned up dining room. Made sure restaurant standards were being met always. Provided courteous, attention, built relationships and confirmed guests were delighted.