Experience

Thrivent Asset Management

• United States
• Investment Management
• 1 - 100 Employee

• Lead Automation and Data Strategist

  • Sep 2022 - Present

  Minneaoplis



Thrivent

• United States
• Financial Services
• 700 & Above Employee

• Lead Systems Engineer

  • Feb 2022 - Present

• Systems Business Analyst

  • Apr 2021 - Feb 2022



Eaton

• Ireland
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Automation Digital Engagement Manager

  • Aug 2017 - Apr 2021

  I am the marketing teams in-house digital marketing expert. I'm also the admin, strategist, tactician and trainer for the new global Hydraulics Eloqua instance that went live, 11/2020. Prior to this Hydraulics had been sharing the enterprise Eloqua instance and I oversaw the use of Eloqua for the Hydraulics group and collaborated with the team at the Sector level to build out new solutions with in our instance. I'm one of the principals overseeing the implementation and modification of… Show more I am the marketing teams in-house digital marketing expert. I'm also the admin, strategist, tactician and trainer for the new global Hydraulics Eloqua instance that went live, 11/2020. Prior to this Hydraulics had been sharing the enterprise Eloqua instance and I oversaw the use of Eloqua for the Hydraulics group and collaborated with the team at the Sector level to build out new solutions with in our instance. I'm one of the principals overseeing the implementation and modification of new the Hydraulics Eloqua instance, due to the divestiture of Eaton Hydraulics to Danfoss, including the following programs: • Contact Level Security • Contact Washing Machine • Double Opt-In for GDPR • Email Compliance • Email Domain Verification • Marketing Qualified Lead I'm responsible for redesigning a new, optimized lead flow program that better qualifies and passes leads to sales and a long term goal of sending leads to our channel. I develop the process and design of various nurture programs for the product and solutions the marketing and product marketing teams need for product launches and awareness. I'm responsible for the SEO and SEM efforts for Eaton Hydraulics as the eaton.com website is being entirely relaunched. I maintain metrics for the marketing team to make better, more proactive decisions for the digital marketing side of the business to continue to improve. Show less



MOBĒ

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Digital Engagement Manager

  • Jan 2016 - Aug 2017

  Plymouth, MN Responsible for the planning and execution of engagement strategies and tactics; tracking and monitoring engagement effectiveness; testing engagement methods and messaging; optimizing plans and reporting progress; and collaborating with operations, content and coaching teams to ensure seamless integration and delivery.



Stratasys

• Israel
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Interactive Marketing Specialist

  • Mar 2011 - Dec 2015

  Eden Prairie, MN Responsible for the management, planning and execution of programs developed in Marketo for EMEA and LATAM global regions and also HQ. This included but was not limited to, strategy, tactics, lead generation, nurturing and engagement programs, email programs, Real Time Personalization, lead scoring, database maintenance, reporting and training. Also responsible for SEO, PPC and the over all SEM strategy, tactics and reporting.



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• eBusiness Senior Analyst

  • Dec 2008 - Mar 2011

  Eden Prairie, MN Responsible for website lead generation and analysis including the management/execution of the PPC and SEO programs, web analytics, A/B Testing, HTML email production, social media and other online initiatives.



Dell Compellent

• United States
• Software Development
• 700 & Above Employee

• Web Marketing Specialist (SEO/PPC/Analytics)

  • Dec 2008 - Feb 2010

  Eden Prairie, MN Responsible for website lead generation and analysis including the management/execution of the PPC and SEO programs, web analytics, A/B Testing, HTML email production, social media and other online initiatives.



Strategy E-ssentials

• Web Content Management Consultant (SEO/Analytics)

  • Oct 2008 - Nov 2008

  Chanhassen, MN



Polaris Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Web Marketing Specialist Consultant (SEO/Analytics)

  • May 2008 - Oct 2008

  Medina, MN Authored and managed content, and assisted with development of websites and e-marketing initiatives for the Pure Polaris Division.



Sleep Number Corporation

• United States
• Retail
• 700 & Above Employee

• Web Content Specialist (SEO/PPC/Analytics)

  • Nov 2006 - Mar 2008

  Maple Grove, MN Wrote and managed content on Select Comfort’s US, Canada, Australian, Personal Preference and QVC sites. Worked collaboratively with Creative Services, Marketing, IT Departments and external agency to have site looking consistent for each weekly promotion, mid-month and monthly site changes.



Conklin Company, Inc

• Advertising Services
• 1 - 100 Employee

• Web Writer Specialist (SEO/Analytics)

  • Jun 2004 - Nov 2006

  Shakopee, MN Coordinated marketing team’s online efforts by developing a streamlined system for presenting information to be posted on Conklin’s extranet and corporate websites.



Edge Advertising

• Copywriter

  • May 2000 - Jun 2004

  Plymouth, MN



DexOnline (formerly USWest Dex)

• Web Writer (SEO)

  • 1999 - 2000

  Maple Grove, MN