Scott Salik
Founder | Executive Producer at Carpe Canum Media, Inc- Claim this Profile
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Bio
Sonja Torborg
I had the pleasure to work with Scott at Youngevity for a little more than four years. With his extremely high business acumen and video production know how, he identifies the hidden success factors, understands the nuances, and makes great things happen. Whether the challenge at hand involved people, process, timing, or technology, Scott would always identify the best path and execute. He is a big picture guy who could also manage the details needed to see a project to completion. I’d trust Scott with any video or production project and would love to to have the opportunity to work with him again.
Audrey Sommerfeld
Working with Scott is a great deal of fun, and also of getting a lot done, typically on asap timing. We have worked together in fast paced companies, where last minute projects were handled with professionalism and humor, with attention to detail and budget too. He has a unique strength in bringing out great stories and interviews, and capturing those on film that help build brands, and help build sales. His experience is more than video and production and is about branding and growth. In addition, I appreciate how he coaches and mentors his teams, and is a great resource to share ideas with and discuss strategy.
Ros Simmons
If you want something done well and done in style go to Scott! Oh and on time, and on budget! Very simply, Scott makes it all look very easy, smooth and stress-free, when the reality is always a little different! He is the master of navigating unexpected obstacles and hurdles but is never phased, keeps calm and exudes confidence to all those around him. He is that unique person who makes people feel special, and that enables people who are in contact with him to do remarkable things that they never thought possible. He really does bring out the best in all of us. Creative and solution based, inspiring and inspired by those around him, Scott is one of those special leaders who make even the people who don't agree with him, better. In an age of fast paced technology, Scott has remained at the cutting edge of what's possible, but most importantly what's relevant and appropriate for the audience, and he really does make every one look great on camera!
Sonja Torborg
I had the pleasure to work with Scott at Youngevity for a little more than four years. With his extremely high business acumen and video production know how, he identifies the hidden success factors, understands the nuances, and makes great things happen. Whether the challenge at hand involved people, process, timing, or technology, Scott would always identify the best path and execute. He is a big picture guy who could also manage the details needed to see a project to completion. I’d trust Scott with any video or production project and would love to to have the opportunity to work with him again.
Audrey Sommerfeld
Working with Scott is a great deal of fun, and also of getting a lot done, typically on asap timing. We have worked together in fast paced companies, where last minute projects were handled with professionalism and humor, with attention to detail and budget too. He has a unique strength in bringing out great stories and interviews, and capturing those on film that help build brands, and help build sales. His experience is more than video and production and is about branding and growth. In addition, I appreciate how he coaches and mentors his teams, and is a great resource to share ideas with and discuss strategy.
Ros Simmons
If you want something done well and done in style go to Scott! Oh and on time, and on budget! Very simply, Scott makes it all look very easy, smooth and stress-free, when the reality is always a little different! He is the master of navigating unexpected obstacles and hurdles but is never phased, keeps calm and exudes confidence to all those around him. He is that unique person who makes people feel special, and that enables people who are in contact with him to do remarkable things that they never thought possible. He really does bring out the best in all of us. Creative and solution based, inspiring and inspired by those around him, Scott is one of those special leaders who make even the people who don't agree with him, better. In an age of fast paced technology, Scott has remained at the cutting edge of what's possible, but most importantly what's relevant and appropriate for the audience, and he really does make every one look great on camera!
Sonja Torborg
I had the pleasure to work with Scott at Youngevity for a little more than four years. With his extremely high business acumen and video production know how, he identifies the hidden success factors, understands the nuances, and makes great things happen. Whether the challenge at hand involved people, process, timing, or technology, Scott would always identify the best path and execute. He is a big picture guy who could also manage the details needed to see a project to completion. I’d trust Scott with any video or production project and would love to to have the opportunity to work with him again.
Audrey Sommerfeld
Working with Scott is a great deal of fun, and also of getting a lot done, typically on asap timing. We have worked together in fast paced companies, where last minute projects were handled with professionalism and humor, with attention to detail and budget too. He has a unique strength in bringing out great stories and interviews, and capturing those on film that help build brands, and help build sales. His experience is more than video and production and is about branding and growth. In addition, I appreciate how he coaches and mentors his teams, and is a great resource to share ideas with and discuss strategy.
Ros Simmons
If you want something done well and done in style go to Scott! Oh and on time, and on budget! Very simply, Scott makes it all look very easy, smooth and stress-free, when the reality is always a little different! He is the master of navigating unexpected obstacles and hurdles but is never phased, keeps calm and exudes confidence to all those around him. He is that unique person who makes people feel special, and that enables people who are in contact with him to do remarkable things that they never thought possible. He really does bring out the best in all of us. Creative and solution based, inspiring and inspired by those around him, Scott is one of those special leaders who make even the people who don't agree with him, better. In an age of fast paced technology, Scott has remained at the cutting edge of what's possible, but most importantly what's relevant and appropriate for the audience, and he really does make every one look great on camera!
Sonja Torborg
I had the pleasure to work with Scott at Youngevity for a little more than four years. With his extremely high business acumen and video production know how, he identifies the hidden success factors, understands the nuances, and makes great things happen. Whether the challenge at hand involved people, process, timing, or technology, Scott would always identify the best path and execute. He is a big picture guy who could also manage the details needed to see a project to completion. I’d trust Scott with any video or production project and would love to to have the opportunity to work with him again.
Audrey Sommerfeld
Working with Scott is a great deal of fun, and also of getting a lot done, typically on asap timing. We have worked together in fast paced companies, where last minute projects were handled with professionalism and humor, with attention to detail and budget too. He has a unique strength in bringing out great stories and interviews, and capturing those on film that help build brands, and help build sales. His experience is more than video and production and is about branding and growth. In addition, I appreciate how he coaches and mentors his teams, and is a great resource to share ideas with and discuss strategy.
Ros Simmons
If you want something done well and done in style go to Scott! Oh and on time, and on budget! Very simply, Scott makes it all look very easy, smooth and stress-free, when the reality is always a little different! He is the master of navigating unexpected obstacles and hurdles but is never phased, keeps calm and exudes confidence to all those around him. He is that unique person who makes people feel special, and that enables people who are in contact with him to do remarkable things that they never thought possible. He really does bring out the best in all of us. Creative and solution based, inspiring and inspired by those around him, Scott is one of those special leaders who make even the people who don't agree with him, better. In an age of fast paced technology, Scott has remained at the cutting edge of what's possible, but most importantly what's relevant and appropriate for the audience, and he really does make every one look great on camera!
Experience
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Carpe Canum Media, Inc
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United States
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Media Production
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1 - 100 Employee
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Founder | Executive Producer
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May 2009 - Present
Carpe Canum Media specializes in building your brand and your business from the business owner’s perspective. Our philosophy is to analyze your needs based upon evaluating the work you have already done, not just from the perspective of what you need to spend. We don’t believe you always need to start from scratch. Carpe Canum Media specializes in building your brand and your business from the business owner’s perspective. Our philosophy is to analyze your needs based upon evaluating the work you have already done, not just from the perspective of what you need to spend. We don’t believe you always need to start from scratch.
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Youngevity International, Inc. (YGYI)
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United States
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Wellness and Fitness Services
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100 - 200 Employee
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VP of Global Content | Video | Executive Producer
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Dec 2015 - Jul 2021
Awarded 26 Telly Awards for developing & producing global multilingual content for live events, web, app, & social channels, creating 500K global views annually. Production highlights: – Youngevity Events: Produced all video content for annual three-hour live event incorporating ~100 segments/event. Built “live to stage” on-site production services for same-day segment creation. Moved 2020 event to virtual format featuring 92 simu-live segments and 42 live breakout segments. Quickly turned live segments to VOD to increase viewership by 200%. – Youngevity University: Conceived and launched multilingual online training platform for distributors, including videos about company philosophy, product overviews, sales training, and goal setting. Optimized production operations: – Converted all processes to remote, including pivoting live events to virtual for all production & post-production. Sourced remote capture/production tools to control costs and maintain 24-hour work schedule for global team. – Transitioned to cloud-based media asset management and archive system, protecting 20+ years of media assets and reducing segment costs by ~50%. – Implemented Brightcove video hosting to centralize online video content distribution and compliance to all company websites, replicated sites, social channels, and apps. Systemized localization to deliver multilingual content in US English, US Spanish, Latin American Spanish, New Zealand/Australian English, Mandarin, Japanese, French Canadian, and Russian that enabled +30% segments for the same budget. – Implemented a “Hero, Hub, Hygiene” strategy and workflow to control costs and enable production of 600+ segments/year. • Report to the President/CEO. Manage remote and onsite team of 15+. Worked closely with legal to ensure content met domestic and international regulatory requirements for product claims and public company requirements.
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Visalus Sciences
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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VP of Video
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May 2012 - Sep 2014
• Lead overall strategy, content development, and day-to-day operations for online and mobile video production and video for live events. Produce both long and short-form content in 6+ languages for simultaneous distribution in North America and Europe • Built core department team, including technical and creative staff. Fostered relationships with worldwide freelancer team to scale workforce to meet global demands, tight deadlines and control costs • Implemented Kaltura video platform for agnostic content distribution across multiple platforms and syndication channels in a high volume (1,000+ videos in 1 year) production environment. Allowing quick response to changes in sales data, analytics, security, and regulatory compliance for country requirements • Increased user engagement and retention by 12% and viewership by 7% even as audience base decreased. by modifying, clarifying and shortening core marketing message, improving content accuracy, and call to action integration. Pre-produced content to allow for more cost effective international adaptation • Maximized video distribution and viewership by enabling content streaming and/or downloading on mobile devices for simple playback on AppleTV or Google Chromecast. Developed a proprietary mobile app that enabled viewing on any size screen directly from mobile device • Supervised the creation of UGC upload platform to receive testimonials and contest entries. Content could then be downloaded for use in segments. Upload tool was integrated in website and mobile app to maximize user engagement. Received over 100,000+ entries in 6 months • Produced content for 3 annual live events (as many as 98 segments per event), each attracting audiences of 8,000 – 17,000. Built on-site production facilities to create real-time content for live presentations • Reported directly to Co-Founder / Chief Marketing Officer and Chief Branding Officer
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BAZI, Inc
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United States
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Food and Beverage Services
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1 - 100 Employee
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VP of Media and Media Production
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Nov 2009 - Dec 2011
A CPG company that manufactures “healthy” energy shots to enhance physical health and overall performance, “Energy + Nutrition.” • Lead the company’s rebranding efforts, digital presence, social media and e-commerce strategies, increasing relevant visitor traffic by 475% and e-commerce revenue by 500%+ • Coordinated brand messaging among outside agencies, management, sales and customer relations teams, resulting in improved customer retention and brand awareness • Produced on-line web series and other video content • Managed website development and e-commerce platform. Directed SEO/SEM efforts • Planned large scale multi-day promotional and branding events and created award winning media campaign to attract audience
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Beachbody
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1 - 100 Employee
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VP of Programming, VP of Network Development
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2006 - 2009
The creator of the nation's most popular in-home fitness and weight loss solutions, including P90X, INSANITY and Turbo Jam. • Recruited by Founder-CEO to create digital video network and be a member of the executive launch team for “Team Beachbody,” their network marketing division • Created and conceptualized video content for multiple channels, driving customer interest, loyalty, level of commitment and improving success rate • Hired, trained and managed a team of 40 staff, freelance production personnel and additional outside production companies, resulting in the creation of over 1,800 video segments viewed over 10 million times in less than 18 months • Optimized budgets and cash flow under demanding production timelines, consistently shifting priorities and evolving company messaging • Developed a strategy that used production assets in broadcast, on-line and home video channels, reducing per project costs and cutting delivery timelines by as much as 50% • Produced and created content for multi-venue, multi-event meetings, reinvigorating sales force, setting the direction for new year, and implementing sales strategies that increased revenue
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RIVR Media
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United States
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Media Production
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1 - 100 Employee
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Supervising Producer
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May 2004 - May 2006
Independent production company specializing in the creation of niche programming for networks, including ESPN, HGTV, Animal Planet and the DIY Network. Wrote, produced and supervised the production of episodic niche cable programming that won over 11 Telly Awards Supervising Producer, “The Whole Picture” 26-episodes DIY Network/HGTV Producer/Writer, “The Whole Picture” 14-episodes DIY Network Producer/Writer, “Catalog This” 11-episodes Fine Living Network Producer/Writer, “DIY to the Rescue” 1-epsidode DIY Network Producer/Writer, “Ed the Plumber” 20-epidodes DIY Network Director of Development “CareerSniffer.com”
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Owner
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1986 - 2006
Independent production company specializing in live events, branded media, event marketing, corporate presentations and more. Independent production company specializing in live events, branded media, event marketing, corporate presentations and more.
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Lake Lure Tours
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United States
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Leisure, Travel & Tourism
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1 - 100 Employee
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Technology Director
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2001 - 2005
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Media Design West
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United States
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Design Services
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Producer
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1989 - 1993
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Production Assistant
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1985 - 1986
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Runner
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1983 - 1985
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Education
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Ithaca College
BS, Television & Radio
Community
