Scott Rousseau
Digital Marketing Manager at Leupold + Stevens, Inc.- Claim this Profile
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Bio
Jason Cutburth
I had the distinct pleasure of working under Scott Rousseau's leadership at Leupold & Stevens in the realm of digital marketing. There are a few key attributes that Scott possesses which truly set him apart. First and foremost, Scott's flexibility combined with his clarity in delegating tasks always resonated with me. Our working relationship was built on mutual trust, and he allowed me the autonomy to operate in my role, always confident that I would deliver. Yet, he never failed to keep an eagle's eye on the details, ensuring that our projects not only met but consistently exceeded expectations. His sharp attention to detail, especially in graphic design and copywriting, is unparalleled. One instance that truly highlighted Scott's caliber was when he boldly navigated through a series of challenging tasks to drive our digital initiatives. Under his watch, we successfully incorporated a loyalty program, introduced a Customer Data Platform (CDP), and made strides in e-commerce at a time when deliverables were falling behind. These accomplishments, while significant, felt almost seamless because of Scott's leadership. Lastly, Scott's communication style is one that promotes inclusivity and collaboration. Always approachable, he fosters an environment where ideas are not just shared but are also molded with constructive feedback. He ensured that every team member felt valued, heard, and aligned with our collective vision. To say that Scott is an asset is an understatement. Any organization would be fortunate to have a leader of his caliber, and I am genuinely grateful for the opportunity to have worked alongside him.
Kyle Richardson
Scott and I started at Leupold right around the same time and I got to work with him closely during my time there. I was fortunate to see him grow in his responsibility and skill-set, specifically in the social media space. One thing I really appreciate about Scott is his desire to connect with fans. He sees social as not simply a way to promote a brand, but to truly engage with people, feature their stories, and make them feel connected to the brand. He was constantly bringing new ideas to the table to activate a fan's experience, and his influence went beyond just the digital space, as he was consistently engaged with what we were doing in the retail, trade show, and traditional advertising channels. On top of that, Scott's just an all-around great guy who's super easy to get along with and fun to have around.
Jason Cutburth
I had the distinct pleasure of working under Scott Rousseau's leadership at Leupold & Stevens in the realm of digital marketing. There are a few key attributes that Scott possesses which truly set him apart. First and foremost, Scott's flexibility combined with his clarity in delegating tasks always resonated with me. Our working relationship was built on mutual trust, and he allowed me the autonomy to operate in my role, always confident that I would deliver. Yet, he never failed to keep an eagle's eye on the details, ensuring that our projects not only met but consistently exceeded expectations. His sharp attention to detail, especially in graphic design and copywriting, is unparalleled. One instance that truly highlighted Scott's caliber was when he boldly navigated through a series of challenging tasks to drive our digital initiatives. Under his watch, we successfully incorporated a loyalty program, introduced a Customer Data Platform (CDP), and made strides in e-commerce at a time when deliverables were falling behind. These accomplishments, while significant, felt almost seamless because of Scott's leadership. Lastly, Scott's communication style is one that promotes inclusivity and collaboration. Always approachable, he fosters an environment where ideas are not just shared but are also molded with constructive feedback. He ensured that every team member felt valued, heard, and aligned with our collective vision. To say that Scott is an asset is an understatement. Any organization would be fortunate to have a leader of his caliber, and I am genuinely grateful for the opportunity to have worked alongside him.
Kyle Richardson
Scott and I started at Leupold right around the same time and I got to work with him closely during my time there. I was fortunate to see him grow in his responsibility and skill-set, specifically in the social media space. One thing I really appreciate about Scott is his desire to connect with fans. He sees social as not simply a way to promote a brand, but to truly engage with people, feature their stories, and make them feel connected to the brand. He was constantly bringing new ideas to the table to activate a fan's experience, and his influence went beyond just the digital space, as he was consistently engaged with what we were doing in the retail, trade show, and traditional advertising channels. On top of that, Scott's just an all-around great guy who's super easy to get along with and fun to have around.
Jason Cutburth
I had the distinct pleasure of working under Scott Rousseau's leadership at Leupold & Stevens in the realm of digital marketing. There are a few key attributes that Scott possesses which truly set him apart. First and foremost, Scott's flexibility combined with his clarity in delegating tasks always resonated with me. Our working relationship was built on mutual trust, and he allowed me the autonomy to operate in my role, always confident that I would deliver. Yet, he never failed to keep an eagle's eye on the details, ensuring that our projects not only met but consistently exceeded expectations. His sharp attention to detail, especially in graphic design and copywriting, is unparalleled. One instance that truly highlighted Scott's caliber was when he boldly navigated through a series of challenging tasks to drive our digital initiatives. Under his watch, we successfully incorporated a loyalty program, introduced a Customer Data Platform (CDP), and made strides in e-commerce at a time when deliverables were falling behind. These accomplishments, while significant, felt almost seamless because of Scott's leadership. Lastly, Scott's communication style is one that promotes inclusivity and collaboration. Always approachable, he fosters an environment where ideas are not just shared but are also molded with constructive feedback. He ensured that every team member felt valued, heard, and aligned with our collective vision. To say that Scott is an asset is an understatement. Any organization would be fortunate to have a leader of his caliber, and I am genuinely grateful for the opportunity to have worked alongside him.
Kyle Richardson
Scott and I started at Leupold right around the same time and I got to work with him closely during my time there. I was fortunate to see him grow in his responsibility and skill-set, specifically in the social media space. One thing I really appreciate about Scott is his desire to connect with fans. He sees social as not simply a way to promote a brand, but to truly engage with people, feature their stories, and make them feel connected to the brand. He was constantly bringing new ideas to the table to activate a fan's experience, and his influence went beyond just the digital space, as he was consistently engaged with what we were doing in the retail, trade show, and traditional advertising channels. On top of that, Scott's just an all-around great guy who's super easy to get along with and fun to have around.
Jason Cutburth
I had the distinct pleasure of working under Scott Rousseau's leadership at Leupold & Stevens in the realm of digital marketing. There are a few key attributes that Scott possesses which truly set him apart. First and foremost, Scott's flexibility combined with his clarity in delegating tasks always resonated with me. Our working relationship was built on mutual trust, and he allowed me the autonomy to operate in my role, always confident that I would deliver. Yet, he never failed to keep an eagle's eye on the details, ensuring that our projects not only met but consistently exceeded expectations. His sharp attention to detail, especially in graphic design and copywriting, is unparalleled. One instance that truly highlighted Scott's caliber was when he boldly navigated through a series of challenging tasks to drive our digital initiatives. Under his watch, we successfully incorporated a loyalty program, introduced a Customer Data Platform (CDP), and made strides in e-commerce at a time when deliverables were falling behind. These accomplishments, while significant, felt almost seamless because of Scott's leadership. Lastly, Scott's communication style is one that promotes inclusivity and collaboration. Always approachable, he fosters an environment where ideas are not just shared but are also molded with constructive feedback. He ensured that every team member felt valued, heard, and aligned with our collective vision. To say that Scott is an asset is an understatement. Any organization would be fortunate to have a leader of his caliber, and I am genuinely grateful for the opportunity to have worked alongside him.
Kyle Richardson
Scott and I started at Leupold right around the same time and I got to work with him closely during my time there. I was fortunate to see him grow in his responsibility and skill-set, specifically in the social media space. One thing I really appreciate about Scott is his desire to connect with fans. He sees social as not simply a way to promote a brand, but to truly engage with people, feature their stories, and make them feel connected to the brand. He was constantly bringing new ideas to the table to activate a fan's experience, and his influence went beyond just the digital space, as he was consistently engaged with what we were doing in the retail, trade show, and traditional advertising channels. On top of that, Scott's just an all-around great guy who's super easy to get along with and fun to have around.
Credentials
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Certified Digital Marketing Professional (CDMP)
Digital Marketing InstituteFeb, 2021- Nov, 2024 -
Professional Digital Marketer (PDM)
American Marketing AssociationFeb, 2021- Nov, 2024
Experience
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Leupold + Stevens, Inc.
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United States
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Sporting Goods Manufacturing
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200 - 300 Employee
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Digital Marketing Manager
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Jun 2021 - Present
Strategize, implement, and analyze integrated marketing campaigns across all web and digital platforms.
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Digital Content Manager
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Dec 2019 - Jun 2021
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Digital Media Specialist
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Sep 2017 - Dec 2019
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Ridge Design, LLC
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Design Services
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Owner
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Aug 2015 - Present
Brand and web design, photography, and digital media strategy. Brand and web design, photography, and digital media strategy.
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ETZEL
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United States
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Advertising Services
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1 - 100 Employee
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Design Studio Manager
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Jan 2014 - Aug 2017
Daily tasks consisted of Strategy & Design, Project Management, Art Direction and various Production roles. Ultimately though, I managed our creative workflow from start to completion. I coordinated with staff and freelance artists regarding production schedules and processes to deliver creative materials that supported event objectives. Notable Event Experience: College Football Playoff : National Championship Major League Soccer : All-Star Week Gannett/USA Today : National… Show more Daily tasks consisted of Strategy & Design, Project Management, Art Direction and various Production roles. Ultimately though, I managed our creative workflow from start to completion. I coordinated with staff and freelance artists regarding production schedules and processes to deliver creative materials that supported event objectives. Notable Event Experience: College Football Playoff : National Championship Major League Soccer : All-Star Week Gannett/USA Today : National Awards Tour U.S. Olympic Track and Field Trials : '12 & '16 Adidas Super Bowl 50 & LI Hospitality Notable Brand Experience: ESPN, CFP, adidas, Bank of America, Nike, Columbia Sportswear, MLS, Blue Chair Bay, Sodexo and more...
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Production Coordinator
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Feb 2012 - Jan 2014
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Neurobrands LLC. (drink neuro)
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United States
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Food and Beverage Services
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1 - 100 Employee
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Brand Manager
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Mar 2010 - Dec 2011
• Prepared bi-weekly reports identifying target markets, sampling opportunities and overall brand presence • Activated the local execution and adaptation of national marketing initiatives through social media tactic • Prepared bi-weekly reports identifying target markets, sampling opportunities and overall brand presence • Activated the local execution and adaptation of national marketing initiatives through social media tactic
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ThinkNW
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United States
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Advertising Services
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1 - 100 Employee
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Account/Project Manager
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Jun 2011 - Aug 2011
For six weeks, I was given the opportunity to work at numerous marketing agencies through PAF Colaboratory's national internship. Participating in various projects, RFP responses, brainstorms and presentations - I was able to gain a greater knowledge for the inter-workings of different agencies. The twelve interns including myself were also split into two teams and given the opportunity to craft an annual marketing plan for Moonstruck Chocolate. After agency work hours, we met and honed… Show more For six weeks, I was given the opportunity to work at numerous marketing agencies through PAF Colaboratory's national internship. Participating in various projects, RFP responses, brainstorms and presentations - I was able to gain a greater knowledge for the inter-workings of different agencies. The twelve interns including myself were also split into two teams and given the opportunity to craft an annual marketing plan for Moonstruck Chocolate. After agency work hours, we met and honed our strategy, creative and final presentations. To end the internship, we pitched or marketing plans to the client who ultimately chose the winning team and campaign. As the account/project manager for my team, I: • Facilitated, inspired and shaped the strategy that drove creative development • Assisted in design for presentations and print materials • Planned and ensured all major account deliverables were met and fulfilled to client (Moonstruck Chocolate) expectation and on/under budget Show less For six weeks, I was given the opportunity to work at numerous marketing agencies through PAF Colaboratory's national internship. Participating in various projects, RFP responses, brainstorms and presentations - I was able to gain a greater knowledge for the inter-workings of different agencies. The twelve interns including myself were also split into two teams and given the opportunity to craft an annual marketing plan for Moonstruck Chocolate. After agency work hours, we met and honed… Show more For six weeks, I was given the opportunity to work at numerous marketing agencies through PAF Colaboratory's national internship. Participating in various projects, RFP responses, brainstorms and presentations - I was able to gain a greater knowledge for the inter-workings of different agencies. The twelve interns including myself were also split into two teams and given the opportunity to craft an annual marketing plan for Moonstruck Chocolate. After agency work hours, we met and honed our strategy, creative and final presentations. To end the internship, we pitched or marketing plans to the client who ultimately chose the winning team and campaign. As the account/project manager for my team, I: • Facilitated, inspired and shaped the strategy that drove creative development • Assisted in design for presentations and print materials • Planned and ensured all major account deliverables were met and fulfilled to client (Moonstruck Chocolate) expectation and on/under budget Show less
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Sports Illustrated
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United States
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Book and Periodical Publishing
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300 - 400 Employee
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Collegiate Brand Manager
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Sep 2008 - Apr 2010
• Prepared bi-weekly reports identifying target markets, sampling opportunities and overall brand presence • Activated the local execution and adaptation of national marketing initiatives through social media tactic • Prepared bi-weekly reports identifying target markets, sampling opportunities and overall brand presence • Activated the local execution and adaptation of national marketing initiatives through social media tactic
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Nike
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United States
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Retail
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700 & Above Employee
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Sales and Stockroom Associate
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Mar 2006 - Jan 2010
• Maximized sales opportunities through outstanding customer service and a customer-friendly attitude • Coordinated with a team of footwear associates to understand and enhance product knowledge • Maximized sales opportunities through outstanding customer service and a customer-friendly attitude • Coordinated with a team of footwear associates to understand and enhance product knowledge
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Education
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2007 - 2011
University of Oregon
B.S, Advertising, Business Admin, Multimedia Design
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