Scott Roegner
Vice President, Client Services at Next Level Sports Inc.- Claim this Profile
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Bio
Todd Shays
Scott is a smart self-starter who quickly became a key member of our PR and Marketing team. His energy and creative input were invaluable. Scott took ownership of every task we put in front of him and surpassed our expectations time after time. When we are able to create a new position at the company, Scott will be our first phone call.
Denise Abbott
Scott Roegner joined ASA Entertainment, LLC as the PR & Marketing intern on January 6, 2009. From virtually his first hour we knew we had made the right choice and considered ourselves extremely lucky to have him as an addition to our organization. Scott's work ethic and aptitude for public relations and marketing concepts would be an asset in any industry. His professionalism far exceeded that displayed by any interns I have ever hired in my professional career. He treated this position as a job not just a project necessary to achieve his degree. He arrived on time, often worked more than the 35 hours for which he was scheduled, was extremely organized, met deadlines, adeptly flowed with the sudden shifts in the department's needs, and completed tasks that were well outside those necessary for his degree. He always projected a 'can do' attitude and readily offered sound suggestions that greatly contributed to the department's success during his time with us. He approached each task methodically and prepared effective plans to accomplish the goals desired. He became not only a very valuable addition the PR & marketing team, he also gained the respect of everyone at ASA as a dependable and valuable addition. It was a great pleasure working with him and when I am ready for a permanent addition to my department, he will be my first choice.
Todd Shays
Scott is a smart self-starter who quickly became a key member of our PR and Marketing team. His energy and creative input were invaluable. Scott took ownership of every task we put in front of him and surpassed our expectations time after time. When we are able to create a new position at the company, Scott will be our first phone call.
Denise Abbott
Scott Roegner joined ASA Entertainment, LLC as the PR & Marketing intern on January 6, 2009. From virtually his first hour we knew we had made the right choice and considered ourselves extremely lucky to have him as an addition to our organization. Scott's work ethic and aptitude for public relations and marketing concepts would be an asset in any industry. His professionalism far exceeded that displayed by any interns I have ever hired in my professional career. He treated this position as a job not just a project necessary to achieve his degree. He arrived on time, often worked more than the 35 hours for which he was scheduled, was extremely organized, met deadlines, adeptly flowed with the sudden shifts in the department's needs, and completed tasks that were well outside those necessary for his degree. He always projected a 'can do' attitude and readily offered sound suggestions that greatly contributed to the department's success during his time with us. He approached each task methodically and prepared effective plans to accomplish the goals desired. He became not only a very valuable addition the PR & marketing team, he also gained the respect of everyone at ASA as a dependable and valuable addition. It was a great pleasure working with him and when I am ready for a permanent addition to my department, he will be my first choice.
Todd Shays
Scott is a smart self-starter who quickly became a key member of our PR and Marketing team. His energy and creative input were invaluable. Scott took ownership of every task we put in front of him and surpassed our expectations time after time. When we are able to create a new position at the company, Scott will be our first phone call.
Denise Abbott
Scott Roegner joined ASA Entertainment, LLC as the PR & Marketing intern on January 6, 2009. From virtually his first hour we knew we had made the right choice and considered ourselves extremely lucky to have him as an addition to our organization. Scott's work ethic and aptitude for public relations and marketing concepts would be an asset in any industry. His professionalism far exceeded that displayed by any interns I have ever hired in my professional career. He treated this position as a job not just a project necessary to achieve his degree. He arrived on time, often worked more than the 35 hours for which he was scheduled, was extremely organized, met deadlines, adeptly flowed with the sudden shifts in the department's needs, and completed tasks that were well outside those necessary for his degree. He always projected a 'can do' attitude and readily offered sound suggestions that greatly contributed to the department's success during his time with us. He approached each task methodically and prepared effective plans to accomplish the goals desired. He became not only a very valuable addition the PR & marketing team, he also gained the respect of everyone at ASA as a dependable and valuable addition. It was a great pleasure working with him and when I am ready for a permanent addition to my department, he will be my first choice.
Todd Shays
Scott is a smart self-starter who quickly became a key member of our PR and Marketing team. His energy and creative input were invaluable. Scott took ownership of every task we put in front of him and surpassed our expectations time after time. When we are able to create a new position at the company, Scott will be our first phone call.
Denise Abbott
Scott Roegner joined ASA Entertainment, LLC as the PR & Marketing intern on January 6, 2009. From virtually his first hour we knew we had made the right choice and considered ourselves extremely lucky to have him as an addition to our organization. Scott's work ethic and aptitude for public relations and marketing concepts would be an asset in any industry. His professionalism far exceeded that displayed by any interns I have ever hired in my professional career. He treated this position as a job not just a project necessary to achieve his degree. He arrived on time, often worked more than the 35 hours for which he was scheduled, was extremely organized, met deadlines, adeptly flowed with the sudden shifts in the department's needs, and completed tasks that were well outside those necessary for his degree. He always projected a 'can do' attitude and readily offered sound suggestions that greatly contributed to the department's success during his time with us. He approached each task methodically and prepared effective plans to accomplish the goals desired. He became not only a very valuable addition the PR & marketing team, he also gained the respect of everyone at ASA as a dependable and valuable addition. It was a great pleasure working with him and when I am ready for a permanent addition to my department, he will be my first choice.
Experience
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Next Level Sports Inc.
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United States
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Spectator Sports
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Vice President, Client Services
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Sep 2015 - Present
Next Level is an industry-leading marketing and public relations agency providing clients with strategic and effective campaigns that deliver tangible results across multiple channels. As Vice President, I lead overall client strategy, campaign development, execution, and analysis. • Create the strategy and plan that lead to a 131% YOY revenue increase for a consumer brand. Achieved through website optimization, content marketing, strategic PR outreach, and engaging social campaigns.• Introduce a range of new products to the media, earning hundreds of millions of impressions across digital and print channels. Accomplished through a wide-ranging PR effort as well as virtual and in-person events.• Launch a successful non-profit, raising more than $100,000 in donations in six months. Attained through the creation of an all-new website, an expansive fundraising platform, peer-to-peer fundraising campaigns, targeted PR and social media initiatives, brand collaborations, and thrilling in-person events. • Develop a comprehensive marketing data analytics program for a multi-national corporation. Realized through the use of SaaS tools and platforms to provide an in-depth view of all marketing, social, sales, and PR activities across a wide range of channels and mediums.• Manage multiple brand social channels with more than 2.2 million followers. Clients enjoyed substantial increases in followers and engagement thanks to the consistent publishing of engaging content and community interaction. Show less
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Client Services Director
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Dec 2012 - Sep 2015
I worked with Next Level’s championship-winning athletes (Ryan Dungey and Dean Wilson) and spearheaded PR initiatives for corporate clients (LeMans Corp., Feld Motorsports, et al.). • Launched an innovative trade and consumer event while expanding the agency’s capabilities to include marketing, advertising, social media, and creative services (design, photo, video) for 12+ industry-leading clients.• Led an in-depth audit and re-branding initiative for the American International Motorcycle Expo that would establish an all-new positioning within the market, logo, color palette, slogans and taglines, website design and content calendar, advertising campaigns, and social media strategy. Show less
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MESP, Inc.
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United States
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Spectator Sports
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1 - 100 Employee
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Special Projects Coordinator
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Jun 2012 - Nov 2012
MESP is a full-service marketing and production company delivering top-quality events to athletes across the country. As the Special Projects Coordinator, I led the marketing, PR, social media, and content creation for the Merrell Down & Dirty Obstacle Race series while assisting in the promotion and execution of the Nautica Malibu Triathlon. • Developed and implemented an engaging social media strategy for the Down & Dirty Obstacle Racing series that increased followers by 175% while introducing and optimizing all-new social channels for the series. • Secured local media coverage in each market to drive event registrations and increase overall awareness. Each event was highlighted in key TV, print, and radio outlets, equating to 2-5 million impressions per market. • Managed shot list and facilitated Getty Images photographer at each event, further expanding the reach and exposure for series title sponsor through global media distribution. • Built a detailed calendar and developed compelling content that was published across the event website, email blasts, and social channels. Content included a mix of text, photos, and videos to educate, inspire and encourage sign-ups/registrations. A secondary objective was increasing email subscribers, which grew by more than 300%. Show less
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Senior Account Executive | Consumer, Sports & Entertainment
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Sep 2011 - Jun 2012
Rogers & Cowan is a global marketing and public relations agency. As part of the Interpublic Group of Companies, I worked in the Los Angeles office where we focused on Consumer, Sports and Entertainment clients. Clients included Betty Crocker, General Mills (Wheaties), Sprite, PGA Tour, USA Pro Cycling Challenge, Sobieski Vodka, 20th Annual Elton John AIDS Foundation Academy Awards Viewing Party, AXS Tickets (AEG), and more. • Assisted in campaign development, celebrity spokesperson acquisition (Mario Lopez), and national media pitching for Betty Crocker’s “Betty Brackets” March Madness initiative that earned hundreds of millions of impressions. • Supported the launch of AEG’s AXS ticketing system through market-specific media pitches and executive interviews to secure millions of earned media impressions across multiple top-DMAs in the country. • Coordinated Los Angeles-focused media coverage for the PGA Tour’s new mobile application, leveraging the Tour’s Northern Trust Open tournament to introduce editors to the game and app. • Secured coverage in top Los Angeles daily media showcasing the all-new Wheaties Fuel box with Albert Pujols. Boxes were delivered to the media the night the St. Louis Cardinals won the World Series. Show less
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Next Level Sports
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United States
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Spectator Sports
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1 - 100 Employee
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Athlete Services & Account Executive
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Nov 2009 - Sep 2011
Responsible for day-to-day client contact, management and satisfaction in a fast-paced, high-production sports marketing and management agency focused on the action sports industry. Regularly exceeded client expectations through the implementation of creative and strategic digital marketing, public relations, and social media campaigns. Responsible for day-to-day client contact, management and satisfaction in a fast-paced, high-production sports marketing and management agency focused on the action sports industry. Regularly exceeded client expectations through the implementation of creative and strategic digital marketing, public relations, and social media campaigns.
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ASA Entertainment
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United States
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Entertainment Providers
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1 - 100 Employee
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Media Relations/Marketing Intern
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Jan 2009 - Jun 2009
ASA Entertainment is an industry-leading event and TV production company focusing on the world of action sports. As a graduate intern, I assisted in the development and execution of integrated marketing communications plans for the Xbox 360 Anti-Gravity Tour. The national tour featured a partnership with Tobacco Free Kids that also served as a cornerstone of media pitches in 10 of the top metro areas. ASA Entertainment is an industry-leading event and TV production company focusing on the world of action sports. As a graduate intern, I assisted in the development and execution of integrated marketing communications plans for the Xbox 360 Anti-Gravity Tour. The national tour featured a partnership with Tobacco Free Kids that also served as a cornerstone of media pitches in 10 of the top metro areas.
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MBA Graduate Student
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Jan 2008 - Jun 2009
The Sports MBA program is an intensive, accelerated MBA degree focused on the dynamic business of international sports. Courses included statistical analysis, organizational behavior and leadership, financial management, and business strategy, along with sports economics and marketing. I had the opportunity to apply classroom principles during valuable, hands-on sports industry experiences with businesses and organizations including ESPN, Sony, Tony Hawk Foundation, and the USGA at the 2008 US Open. Show less
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Media Public Relations & Operations
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Jan 2000 - Aug 2008
From 2002 – 2006 I raced motorcycles professionally in the AMA Supercross Series and Pro Motocross Championship. During this time, I also worked as the operations and media relations manager for one of the top privateer motorcycle racing teams and its clothing company. Responsibilities ranged from supply chain management, international distributor and dealer network relationships, sales, race team sponsor relations, pre- and post-race press releases, and media coordination. From 2002 – 2006 I raced motorcycles professionally in the AMA Supercross Series and Pro Motocross Championship. During this time, I also worked as the operations and media relations manager for one of the top privateer motorcycle racing teams and its clothing company. Responsibilities ranged from supply chain management, international distributor and dealer network relationships, sales, race team sponsor relations, pre- and post-race press releases, and media coordination.
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Education
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2008 - 2009
San Diego State University
MBA, Sports Management -
2004 - 2006
UC Santa Barbara
Bachelor of Arts, Communication Major, Sport Management Minor
Community
