Scott Rennak
Publisher, CEO at Climbing Business Journal- Claim this Profile
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Bio
Matthew Jensen
Scott has been an invaluable resource to me. Through several businesses that I run, Scott has been able to help me develop a more effective Marketing plan, which has allowed me to grow my businesses, and reach more of my target audience. Scott is passionate, engaging, thoughtful and truly cares about the success of those he works with. Since my initial interaction with Scott, I have felt more supported, confident and capable in my path towards business and personal success. The diversity of his background makes him capable of adapting to and handling multiple scenarios and situations that may arise. He brings an authentic and professional attitude that make working with him enjoyable as well as creates an important level of trust that is crucial in a working relationship. I highly recommend Scott for the use of any number of his talents.
Eric S. Peltier
Scott was always available and creative with his Marketing expertise. I thought he was especially adept at email marketing, and staying out of spam filters (a tough task when advertising mortgages). I look forward to working with him again!
Matthew Jensen
Scott has been an invaluable resource to me. Through several businesses that I run, Scott has been able to help me develop a more effective Marketing plan, which has allowed me to grow my businesses, and reach more of my target audience. Scott is passionate, engaging, thoughtful and truly cares about the success of those he works with. Since my initial interaction with Scott, I have felt more supported, confident and capable in my path towards business and personal success. The diversity of his background makes him capable of adapting to and handling multiple scenarios and situations that may arise. He brings an authentic and professional attitude that make working with him enjoyable as well as creates an important level of trust that is crucial in a working relationship. I highly recommend Scott for the use of any number of his talents.
Eric S. Peltier
Scott was always available and creative with his Marketing expertise. I thought he was especially adept at email marketing, and staying out of spam filters (a tough task when advertising mortgages). I look forward to working with him again!
Matthew Jensen
Scott has been an invaluable resource to me. Through several businesses that I run, Scott has been able to help me develop a more effective Marketing plan, which has allowed me to grow my businesses, and reach more of my target audience. Scott is passionate, engaging, thoughtful and truly cares about the success of those he works with. Since my initial interaction with Scott, I have felt more supported, confident and capable in my path towards business and personal success. The diversity of his background makes him capable of adapting to and handling multiple scenarios and situations that may arise. He brings an authentic and professional attitude that make working with him enjoyable as well as creates an important level of trust that is crucial in a working relationship. I highly recommend Scott for the use of any number of his talents.
Eric S. Peltier
Scott was always available and creative with his Marketing expertise. I thought he was especially adept at email marketing, and staying out of spam filters (a tough task when advertising mortgages). I look forward to working with him again!
Matthew Jensen
Scott has been an invaluable resource to me. Through several businesses that I run, Scott has been able to help me develop a more effective Marketing plan, which has allowed me to grow my businesses, and reach more of my target audience. Scott is passionate, engaging, thoughtful and truly cares about the success of those he works with. Since my initial interaction with Scott, I have felt more supported, confident and capable in my path towards business and personal success. The diversity of his background makes him capable of adapting to and handling multiple scenarios and situations that may arise. He brings an authentic and professional attitude that make working with him enjoyable as well as creates an important level of trust that is crucial in a working relationship. I highly recommend Scott for the use of any number of his talents.
Eric S. Peltier
Scott was always available and creative with his Marketing expertise. I thought he was especially adept at email marketing, and staying out of spam filters (a tough task when advertising mortgages). I look forward to working with him again!
Experience
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Climbing Business Journal
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United States
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Newspaper Publishing
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1 - 100 Employee
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Publisher, CEO
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May 2019 - Present
Guides a team of journalists, marketers, and creatives to produce weekly content, annual data reports, and evergreen tools and resources to empower the professionals and businesses of climbing. Guides a team of journalists, marketers, and creatives to produce weekly content, annual data reports, and evergreen tools and resources to empower the professionals and businesses of climbing.
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Reach Climbers / Marketing Handyman / Rennak Media & Events
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Boulder, Colorado, United States
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Business Development & Marketing Consultant
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2004 - Present
Helps small businesses and sales professionals build marketing platforms and event programs to assist their overall growth strategies. Has assisted hundreds of small businesses and community projects since 1996. www.reachclimbers.com Helps small businesses and sales professionals build marketing platforms and event programs to assist their overall growth strategies. Has assisted hundreds of small businesses and community projects since 1996. www.reachclimbers.com
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The Spot Climbing Gym
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Manager
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Jul 2013 - Jun 2021
Directed all aspects of marketing and brand development including partnerships and team management. Helped guide The Spot through its best performing years on record, as well as expansion from one to four facilities. Directed all aspects of marketing and brand development including partnerships and team management. Helped guide The Spot through its best performing years on record, as well as expansion from one to four facilities.
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Boulder Climbing Community
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United States
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Non-profit Organizations
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1 - 100 Employee
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Development Director
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Dec 2014 - Nov 2018
Directed online and offline marketing, community outreach, corporate support, and event partnerships for Boulder's climbing stewardship and advocacy organization. Directed online and offline marketing, community outreach, corporate support, and event partnerships for Boulder's climbing stewardship and advocacy organization.
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Premier Mortgage Group
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United States
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Financial Services
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1 - 100 Employee
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Marketing Director
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May 2008 - May 2013
• Spearheaded implementation of robust email, direct mail, event, and partner marketing campaigns for the largest and most profitable division of Cherry Creek Mortgage Company, representing over $1b in 2012 sales. • Supported and coached a team of up to 45 full-time loan officers in 9 offices across 2 states, as well as dozens of real estate agent partners throughout Colorado, while maintaining consistency of 3 distinct brands. • Spearheaded implementation of robust email, direct mail, event, and partner marketing campaigns for the largest and most profitable division of Cherry Creek Mortgage Company, representing over $1b in 2012 sales. • Supported and coached a team of up to 45 full-time loan officers in 9 offices across 2 states, as well as dozens of real estate agent partners throughout Colorado, while maintaining consistency of 3 distinct brands.
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Colorado Mountain School
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United States
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Travel Arrangements
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1 - 100 Employee
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Sales and Marketing Director
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May 2006 - May 2008
• Managed all aspects of print, online and event marketing for the Boulder Rock Club and Colorado Mountain School with two facilities, over 70 employees, and more than 1,000 members. • Supervised team of three sales and marketing specialists and managed all aspects of office operations for the Colorado Mountain School including dissemination of detailed work assignments to team of over 30 guides. • Managed all aspects of print, online and event marketing for the Boulder Rock Club and Colorado Mountain School with two facilities, over 70 employees, and more than 1,000 members. • Supervised team of three sales and marketing specialists and managed all aspects of office operations for the Colorado Mountain School including dissemination of detailed work assignments to team of over 30 guides.
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Event Organizer - Climbing Element
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Jan 2004 - Jul 2006
• Organized all elements of the climbing component of the TEVA Mountain Games for three seasons • Coordinated with top athletes, media, and equipment manufacturers to ensure high-quality event • Organized all elements of the climbing component of the TEVA Mountain Games for three seasons • Coordinated with top athletes, media, and equipment manufacturers to ensure high-quality event
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Founder, President, CEO
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1998 - 2004
• Built organization with as many as 190 events per year, providing the U.S. public its first large-scale all-ages competitive climbing program, and helped merge with USA Climbing to become the governing body in 2005. • Prepared and delivered hundreds of detailed, customized sponsorship sales packages, proposals and presentations, and secured dozens of corporate cash sponsorship contracts annually. • Built organization with as many as 190 events per year, providing the U.S. public its first large-scale all-ages competitive climbing program, and helped merge with USA Climbing to become the governing body in 2005. • Prepared and delivered hundreds of detailed, customized sponsorship sales packages, proposals and presentations, and secured dozens of corporate cash sponsorship contracts annually.
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Founder, President, CEO
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1997 - 2002
• Introduced award-winning screw-on handhold concept to the mainstream with a line of over 600 models • Designed all marketing collateral including retail packaging, catalogs, advertisements and websites • Introduced award-winning screw-on handhold concept to the mainstream with a line of over 600 models • Designed all marketing collateral including retail packaging, catalogs, advertisements and websites
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General Manager, CEO
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1997 - 2000
• Managed climbing fitness facility including all sales, marketing, operations and staffing. • Tripled revenue in first year of ownership and re-built market position and business solvency. • Managed climbing fitness facility including all sales, marketing, operations and staffing. • Tripled revenue in first year of ownership and re-built market position and business solvency.
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Boy Scouts of America
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United States
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Civic and Social Organizations
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700 & Above Employee
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Camp Counselor & Area Director
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Jun 1992 - Aug 1996
Managed team of 7 counselors that instructed 400 campers weekly and maintained a fleet of 50 boats. Led and managed risk for groups of 12 children on 5-day adventure trips that included overnight canoeing, sailing, caving, backpacking and rock climbing. Over 12 years earned Eagle Scout, Silver Palm, Vigil Honor, Minisino, Arrow of Light and God & Country. Managed team of 7 counselors that instructed 400 campers weekly and maintained a fleet of 50 boats. Led and managed risk for groups of 12 children on 5-day adventure trips that included overnight canoeing, sailing, caving, backpacking and rock climbing. Over 12 years earned Eagle Scout, Silver Palm, Vigil Honor, Minisino, Arrow of Light and God & Country.
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Education
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University of Colorado Boulder - Leeds School of Business
BS, Marketing, Entrepreneurship -
The Ohio State University
Studied, Mathematics