Scott Gillis, CRP

Digital Marketing Specialist at Baudville
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Contact Information
us****@****om
(386) 825-5501
Location
Grand Rapids, Michigan, United States, US
Skills

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Bio

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Credentials

  • Google Analytics (GA4): Audience-Building and Segmentation
    LinkedIn
    Jul, 2023
    - Nov, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Google Ads Essential Training (2020)
    LinkedIn
    Dec, 2022
    - Nov, 2024
  • Advertising on Pinterest
    LinkedIn
    Sep, 2022
    - Nov, 2024

Experience

  • Baudville
    • United States
    • Retail Office Equipment
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2022 - Present

      Overseeing the development and execution of targeted SEO and PPC campaigns for both Google and Microsoft Bing. Crafting compelling digital ad copy and leveraging social media platforms such as Pinterest to drive engagement and conversions. Overseeing a variety of data analytics from platforms such as Spyfu, SemRush, GA4, and GSC in order to make necessary adjustments to reach key KPIs and OKRs performance. Identifying strategies to refine brand voice and connect with target audiences. Learning and utilizing some basic AI practices to help streamline SEO and PPC monthly and quarterly goals. Show less

Education

  • Grand Valley State University
    B.S., Communications
    2003 - 2006
  • Lansing Community College
    Transfer student, General Education
    2001 - 2003

Community

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