Scott Houle
Director, Marketing Strategy and Operations at Coastal Medical- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Merina Zeller, aPHR
Scott is a conscientious and dedicated employee with exceptional leadership qualities. Scott was a fellow client of Denterlein’s for two years and I had the pleasure of working with him directly on several marketing and communication projects, such as developing communication materials, strategies and social media to enhance patient experience and employee engagement as well as elevating brand awareness. It’s not just his strategic thinking skills I’m impressed with, but his ability to manage expectations, extensive knowledge within the field of healthcare, and his commitment to being an effective communicator. Furthermore, Scott possesses excellent problem solving and customer service skills as well as interpersonal qualities. Any organization would be lucky to have Scott as part of their team. He not only excels in his work, but he is a person of exceptional character.
Kimberly Marion
Scott came to Coastal Medical as an intern under my management and I knew immediately that he should be part of our marketing team full-time. He is an absolute self-starter with a quiet confidence that makes him recognized as a leader. Scott doesn’t ask how to complete work; he analyzes the situation and then comes up with a solution. On more than one occasion, Scott taught himself a new computer program in order to complete a project and the result was so well executed that I had no idea he was using new skills. He was extremely creative and collaborative not only within our team but companywide. Always a constant source of great ideas and thoughtful considerations, Scott has the ability to remain calm and even-tempered even when the world around him is hectic. Even though our workload was demanding, he had the ability to prioritize projects so work never fell behind. I can’t recommend Scott highly enough, and I look forward to seeing where his career takes him.
Merina Zeller, aPHR
Scott is a conscientious and dedicated employee with exceptional leadership qualities. Scott was a fellow client of Denterlein’s for two years and I had the pleasure of working with him directly on several marketing and communication projects, such as developing communication materials, strategies and social media to enhance patient experience and employee engagement as well as elevating brand awareness. It’s not just his strategic thinking skills I’m impressed with, but his ability to manage expectations, extensive knowledge within the field of healthcare, and his commitment to being an effective communicator. Furthermore, Scott possesses excellent problem solving and customer service skills as well as interpersonal qualities. Any organization would be lucky to have Scott as part of their team. He not only excels in his work, but he is a person of exceptional character.
Kimberly Marion
Scott came to Coastal Medical as an intern under my management and I knew immediately that he should be part of our marketing team full-time. He is an absolute self-starter with a quiet confidence that makes him recognized as a leader. Scott doesn’t ask how to complete work; he analyzes the situation and then comes up with a solution. On more than one occasion, Scott taught himself a new computer program in order to complete a project and the result was so well executed that I had no idea he was using new skills. He was extremely creative and collaborative not only within our team but companywide. Always a constant source of great ideas and thoughtful considerations, Scott has the ability to remain calm and even-tempered even when the world around him is hectic. Even though our workload was demanding, he had the ability to prioritize projects so work never fell behind. I can’t recommend Scott highly enough, and I look forward to seeing where his career takes him.
Merina Zeller, aPHR
Scott is a conscientious and dedicated employee with exceptional leadership qualities. Scott was a fellow client of Denterlein’s for two years and I had the pleasure of working with him directly on several marketing and communication projects, such as developing communication materials, strategies and social media to enhance patient experience and employee engagement as well as elevating brand awareness. It’s not just his strategic thinking skills I’m impressed with, but his ability to manage expectations, extensive knowledge within the field of healthcare, and his commitment to being an effective communicator. Furthermore, Scott possesses excellent problem solving and customer service skills as well as interpersonal qualities. Any organization would be lucky to have Scott as part of their team. He not only excels in his work, but he is a person of exceptional character.
Kimberly Marion
Scott came to Coastal Medical as an intern under my management and I knew immediately that he should be part of our marketing team full-time. He is an absolute self-starter with a quiet confidence that makes him recognized as a leader. Scott doesn’t ask how to complete work; he analyzes the situation and then comes up with a solution. On more than one occasion, Scott taught himself a new computer program in order to complete a project and the result was so well executed that I had no idea he was using new skills. He was extremely creative and collaborative not only within our team but companywide. Always a constant source of great ideas and thoughtful considerations, Scott has the ability to remain calm and even-tempered even when the world around him is hectic. Even though our workload was demanding, he had the ability to prioritize projects so work never fell behind. I can’t recommend Scott highly enough, and I look forward to seeing where his career takes him.
Merina Zeller, aPHR
Scott is a conscientious and dedicated employee with exceptional leadership qualities. Scott was a fellow client of Denterlein’s for two years and I had the pleasure of working with him directly on several marketing and communication projects, such as developing communication materials, strategies and social media to enhance patient experience and employee engagement as well as elevating brand awareness. It’s not just his strategic thinking skills I’m impressed with, but his ability to manage expectations, extensive knowledge within the field of healthcare, and his commitment to being an effective communicator. Furthermore, Scott possesses excellent problem solving and customer service skills as well as interpersonal qualities. Any organization would be lucky to have Scott as part of their team. He not only excels in his work, but he is a person of exceptional character.
Kimberly Marion
Scott came to Coastal Medical as an intern under my management and I knew immediately that he should be part of our marketing team full-time. He is an absolute self-starter with a quiet confidence that makes him recognized as a leader. Scott doesn’t ask how to complete work; he analyzes the situation and then comes up with a solution. On more than one occasion, Scott taught himself a new computer program in order to complete a project and the result was so well executed that I had no idea he was using new skills. He was extremely creative and collaborative not only within our team but companywide. Always a constant source of great ideas and thoughtful considerations, Scott has the ability to remain calm and even-tempered even when the world around him is hectic. Even though our workload was demanding, he had the ability to prioritize projects so work never fell behind. I can’t recommend Scott highly enough, and I look forward to seeing where his career takes him.
Credentials
-
Writing a Marketing Plan
LinkedInMar, 2020- Nov, 2024 -
Google Ads (AdWords) Essential Training
LinkedInFeb, 2020- Nov, 2024 -
Social Media Marketing: ROI
LinkedInJan, 2020- Nov, 2024 -
Strategic Thinking
LinkedInJan, 2020- Nov, 2024
Experience
-
Coastal Medical
-
United States
-
Medical Practices
-
200 - 300 Employee
-
Director, Marketing Strategy and Operations
-
Aug 2023 - Present
• MARCOMM EXPERTISE & CREATIVE LEADERSHIP - Lead and manage the Coastal marketing team’s operations – including creative design, email, mailings, print, website, intranet, social media, signage, surveys, analytics, branding, reputation marketing calendars/plans, and budget - Create strategic, timely and accurate marketing campaigns while maximizing tools that support Coastal’s mission and brand as a primary care driven organization - Provide analysis, advice, and support to senior and… Show more • MARCOMM EXPERTISE & CREATIVE LEADERSHIP - Lead and manage the Coastal marketing team’s operations – including creative design, email, mailings, print, website, intranet, social media, signage, surveys, analytics, branding, reputation marketing calendars/plans, and budget - Create strategic, timely and accurate marketing campaigns while maximizing tools that support Coastal’s mission and brand as a primary care driven organization - Provide analysis, advice, and support to senior and peer leaders on marketing, communication, and consumer experience within Coastal and Lifespan - Provide creative, constructive feedback and marketing guidance to support goals of the corporate office, population health programs, ancillary services, and primary care practices - Lead the conceptualization, design, production, and dissemination of digital and printed content - Create content for patient and employee education/engagement • CONSUMER EXPERIENCE (Patient, Employee & Community) - Lead Coastal’s Patient Experience platform within the Lifespan system - Oversee the construction, compilation and analysis of patient and employee experience surveys - Conduct market research to find answers about patient requirements, habits, and trends • REPUTATION, RECRUITMENT & COMMUNITY PRESENCE - Oversee and manage online reputation for all practices and clinicians through Coastal’s website, as well as online search engines and review sites - Provide coordination and support of the company’s charitable activities - Oversee the content and maintenance of Coastal’s website and social media channels - Create physician and staff recruitment materials and organize campaigns and events - Manage and coordinate Coastal articles, press releases, and media inquiries, as necessary • EMPLOYEE RETAINMENT & RECOGNITION - Support the company’s employee wellbeing initiatives and provide insights on areas of focus. - Provide coordination and support of the company’s employee recognition activities
-
-
Manager of Marketing Communications
-
Jan 2019 - Aug 2023
- Guides the marketing team’s operations – including creative design, print, website, intranet, social media, digital signage, surveys, analytics, branding and reputation - Leads the conceptualization, design, production and dissemination of digital and printed materials - Creates strategic, timely and accurate marketing campaigns that support Coastal’s mission and brand (patient, employee and public-facing) - Collaborates with stakeholders throughout the company to achieve/exceed the… Show more - Guides the marketing team’s operations – including creative design, print, website, intranet, social media, digital signage, surveys, analytics, branding and reputation - Leads the conceptualization, design, production and dissemination of digital and printed materials - Creates strategic, timely and accurate marketing campaigns that support Coastal’s mission and brand (patient, employee and public-facing) - Collaborates with stakeholders throughout the company to achieve/exceed the desired outcome - Supports the marketing of clinical and ancillary services, as well as the practice locations - Works with the quality team to enhance the use of patient engagement tools via our EHR - Assists with physician and staff recruitment campaigns and events - Manages and creates content for patient education/engagement and employee communications - Manages the content development and coordination of patient emails and letters - Develops and maintains social media channels, such as Facebook, LinkedIn, Twitter, YouTube, etc. - Manages online reputation for all practices and clinicians through the website and search engines - Constructs, compiles and analyzes patient and employee satisfaction surveys - Provides creative feedback and optimal communication to all teams - Conducts market research to find answers about patient requirements, habits and trends - Complies with federal and local confidentiality laws, including HIPAA, ensuring patient privacy - Adheres to Coastal Medical guidelines and policies for protecting patients’ demographic, clinical and financial information See less
-
-
Lead Marketing Communications Specialist
-
Feb 2018 - Dec 2018
- Led the conceptualization, design, production and dissemination of digital and printed materials - Created strategic, timely and accurate marketing campaigns that support Coastal’s mission and brand (patient, employee and public-facing) - Collaborated with stakeholders throughout the company to achieve/exceed the desired outcome - Supported the marketing of clinical and ancillary services, as well as the practice locations - Worked with the quality team to enhance the use of… Show more - Led the conceptualization, design, production and dissemination of digital and printed materials - Created strategic, timely and accurate marketing campaigns that support Coastal’s mission and brand (patient, employee and public-facing) - Collaborated with stakeholders throughout the company to achieve/exceed the desired outcome - Supported the marketing of clinical and ancillary services, as well as the practice locations - Worked with the quality team to enhance the use of patient engagement tools via our EHR - Assisted with physician and staff recruitment campaigns and events - Managed and created content for patient education/engagement and employee communications - Managed the content development and coordination of patient emails and letters - Developed and maintained social media channels, such as Facebook, LinkedIn, Twitter, YouTube, etc. - Managed online reputation for all practices and clinicians through the website and search engines - Constructed, compiled and analyzed patient and employee satisfaction surveys - Provided creative feedback and optimal communication to all teams - Conducted market research to find answers about patient requirements, habits and trends - Complied with federal and local confidentiality laws, including HIPAA, ensuring patient privacy - Adhered to Coastal Medical guidelines and policies for protecting patients’ demographic, clinical and financial information
-
-
Marketing Communications Content Specialist
-
Dec 2013 - Jan 2018
- Designed and produced creative printed material (using InDesign, Photoshop, etc.) - Authored and tracked e-mail communications for patient engagement/education, as well as internal use - Constructed, compiles and analyzes patient and employee satisfaction surveys - Created content for and coordinate/edit articles for company newsletters - Trained staff as needed to effectively communicate with patients - Maintained online presence through website and associated social media… Show more - Designed and produced creative printed material (using InDesign, Photoshop, etc.) - Authored and tracked e-mail communications for patient engagement/education, as well as internal use - Constructed, compiles and analyzes patient and employee satisfaction surveys - Created content for and coordinate/edit articles for company newsletters - Trained staff as needed to effectively communicate with patients - Maintained online presence through website and associated social media efforts - Researched relevant health topics and creates/edits website articles - Assisted with video/digital signage creation and editing for online use
-
-
Marketing & Communications Intern
-
Sep 2013 - Dec 2013
- Maintained and continued development of online corporate presence through website and associated social media efforts. - Drafted written content for web and public relations purposes - Worked with Human Resources to keep job position postings current on website - Added social media support to on-line CME marketing efforts - Provided creative feedback to all teams - Assisted Marketing Director as needed with special projects - Maintained graphic standards company wide… Show more - Maintained and continued development of online corporate presence through website and associated social media efforts. - Drafted written content for web and public relations purposes - Worked with Human Resources to keep job position postings current on website - Added social media support to on-line CME marketing efforts - Provided creative feedback to all teams - Assisted Marketing Director as needed with special projects - Maintained graphic standards company wide throughout promotional materials, web based images, messages and events
-
-
-
The Lodge Pub & Eatery
-
Lincoln, RI
-
Floor Manager, Host & Social Media Communicator
-
Mar 2004 - Mar 2020
- Managed diverse personalities - Maximized efficiency in a fast paced environment - Handled restaurant-related crises - Emphasized time management - Multi-tasked and prioritized responsibilities - Displayed leadership qualities - Maintained the restaurant's Facebook page and generated "likes" by creating engaging posts - Managed diverse personalities - Maximized efficiency in a fast paced environment - Handled restaurant-related crises - Emphasized time management - Multi-tasked and prioritized responsibilities - Displayed leadership qualities - Maintained the restaurant's Facebook page and generated "likes" by creating engaging posts
-
-
-
Exit Realty Consultants
-
Real Estate
-
100 - 200 Employee
-
Personal Marketing Consultant
-
Nov 2012 - Nov 2014
- Generated leads by utilizing internet marketing tools and tactics - Created unique Craigslist advertisements to appeal to prospective homeowners - Conceptualized marketing and PR strategies to build trustful, long-lasting relationships with Carlos Almeida's clients - Generated leads by utilizing internet marketing tools and tactics - Created unique Craigslist advertisements to appeal to prospective homeowners - Conceptualized marketing and PR strategies to build trustful, long-lasting relationships with Carlos Almeida's clients
-
-
-
MJS Electrical Services, Inc.
-
Lincoln, RI
-
Personal Marketing Consultant
-
Mar 2013 - Dec 2013
- Designed promotional flyers that can be tracked and measured for success - Distributed relevant flyers to the company's target demographics - Correlated the Facebook page with the website's and flyers' messages - Established and created a new domain name for the company's website to initiate more exposure and interest - Designed promotional flyers that can be tracked and measured for success - Distributed relevant flyers to the company's target demographics - Correlated the Facebook page with the website's and flyers' messages - Established and created a new domain name for the company's website to initiate more exposure and interest
-
-
-
Law Office of Frederic A. Marzilli
-
East Providence, RI
-
Personal Web Design Consultant
-
Oct 2012 - Feb 2013
- Developed and maintained Attorney Marzilli's website: www.marzillilaw.com - Analyzed website page views to track effectiveness - Updated business information on Google+ to enhance SEO results and improve potential clients' awareness - Developed and maintained Attorney Marzilli's website: www.marzillilaw.com - Analyzed website page views to track effectiveness - Updated business information on Google+ to enhance SEO results and improve potential clients' awareness
-
-
-
District 63 State Representative, Katherine Kazarian
-
East Providence
-
Marketing Strategist & Web Development Consultant
-
Jul 2012 - Sep 2012
- Designed the website for the for the Rhode Island House of Representatives candidate - Crafted a favorable brand for the candidate by differentiating her from the three opponents - Emphasized frequency of the candidate’s name and tagline on Facebook and the official website to strengthen recognition and enhance internet search engine results - Contacted potential voters in the district to support the candidate during primary elections - Designed the website for the for the Rhode Island House of Representatives candidate - Crafted a favorable brand for the candidate by differentiating her from the three opponents - Emphasized frequency of the candidate’s name and tagline on Facebook and the official website to strengthen recognition and enhance internet search engine results - Contacted potential voters in the district to support the candidate during primary elections
-
-
-
Vector Marketing
-
United States
-
Manufacturing
-
700 & Above Employee
-
Sales Representative
-
Apr 2012 - May 2012
- Marketed high-quality cutlery from Cutco through face-to-face interaction - Established relationships with potential consumers through solid communication - Created new clientele through referrals by current customers - Represented the company in an ethical manner - Marketed high-quality cutlery from Cutco through face-to-face interaction - Established relationships with potential consumers through solid communication - Created new clientele through referrals by current customers - Represented the company in an ethical manner
-
-
-
The Invisible Boss
-
Johnston, RI
-
Social Media, Public Relations & Marketing Intern
-
Jan 2012 - May 2012
- Initiated discussions with business owners through LinkedIn - Analyzed statistics on social media and search engine optimization (SEO) to better communicate with desired groups - Learned from articles related to the dynamics of social media, public relations and marketing to stay ahead of the curve. - Initiated discussions with business owners through LinkedIn - Analyzed statistics on social media and search engine optimization (SEO) to better communicate with desired groups - Learned from articles related to the dynamics of social media, public relations and marketing to stay ahead of the curve.
-
-
-
The DaVinci Center
-
Providence, RI
-
Fundraising & Event Planning Intern
-
Mar 2009 - May 2009
- Assisted the executive director in planning a fundraising event for a local celebrity - Worked within the confines of a non-profit organization’s budget - Assisted the executive director in planning a fundraising event for a local celebrity - Worked within the confines of a non-profit organization’s budget
-
-
-
The Jan Companies
-
Cranston, RI
-
Marketing Intern
-
May 2008 - Dec 2008
- Analyzed data from specific promotions - Constructed marketing ideas/strategies for varied demographic profiles - Distributed coupons in direct B2B operations - Built social media sites for the Newport Creamery restaurant - Organized files for a more efficient working environment - Analyzed data from specific promotions - Constructed marketing ideas/strategies for varied demographic profiles - Distributed coupons in direct B2B operations - Built social media sites for the Newport Creamery restaurant - Organized files for a more efficient working environment
-
-
Education
-
2009 - 2012
Rhode Island College
Bachelor of Arts (B.A.), Public Relations (major) and Marketing (minor) -
2005 - 2008
Community College of Rhode Island
Associate of Science (A.S.), General Business
Community
