Scott Gustin

Sr. Product Manager at Nexstar Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Greensboro, North Carolina, United States, US

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5.0

/5.0
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Jason Clarke

Scott understands communications in the 21st century. His ideas helped move WGHP from a news TV station to a news organization with a thriving website and social media presence. What makes Scott so valuable is his ability to take those ideas, garner support for them, then execute. I can't recommend him highly enough.

RaMona Alexander

Scott is a creative forward thinking professional. He has great passion for his position, always seeking solutions to challenges and a strategic thinker as it relates to WGHP FOX8 and its interactive division. He is quite knowledgeable about the internet world and its intrinsic complexities. Scott is totally a team player willing to integrate ideas and goals of the web with the a focus on sales opportunities and promotions. He is highly organized, dependable and an absolute joy to work with on various projects.

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Sr. Product Manager
      • Oct 2021 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Manager, Content Strategy and Operations
      • Oct 2019 - Present

      Joined the product team at Nexstar and successfully transitioned Tribune sites to the Nexstar platform. I started and continue to manage the National Content Team at Nexstar. The team provides content to 120+ news websites and implements select content strategy. Joined the product team at Nexstar and successfully transitioned Tribune sites to the Nexstar platform. I started and continue to manage the National Content Team at Nexstar. The team provides content to 120+ news websites and implements select content strategy.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Manager, Content Strategy and Operations
      • Sep 2016 - Oct 2019

      Managed the National Content Team at Tribune Media and led content strategy discussions with the Tribune Media stations. This included bi-weekly training sessions to talk about the CMS, content, and other projects.

    • National Content Editor
      • Aug 2014 - Sep 2016

      I helped launch the Tribune Media Wire, an internal news wire service that provided trending and high-performing content to the Tribune-owned television news websites.

  • The Social Mouse
    • High Point, NC
    • Lead Writer
      • Jul 2011 - Jul 2015

      Lead writer at TheSocialMouse.com. I blog about all things Disney with a focus on digital and social developments at the company. Lead writer at TheSocialMouse.com. I blog about all things Disney with a focus on digital and social developments at the company.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Executive Producer, Digital and Social Media
      • Sep 2011 - Jul 2014

      Executive Producer of digital and social media content for WGHP. I specialize in the production of high-profile creative and interactive web material and writing news stories for myfox8.com. I oversee all digital projects at WGHP and contribute to marketing and sales efforts for FOX8 and myfox8.com.

    • Senior Web Producer
      • Aug 2010 - Sep 2011

      Online content producer for local television news station, specializing in the production of high-profile creative and interactive web material, writing news stories, posting videos and managing the station's social media accounts.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Web Producer
      • Jun 2007 - Jun 2010

      Responsible for posting and updating daily content on website and managing social media platforms.

    • Internship
      • Jan 2007 - Jun 2007

      Media internship at WGHP.

Education

  • University of North Carolina at Greensboro
    Media Studies, News and Documentary, Minor in IT
    2003 - 2007
  • South Iredell High School
    1999 - 2003

Community

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