Experience

The North American Guitar

• United States
• Music
• 1 - 100 Employee

• Head of Data & Analytics

  • Jan 2023 - Present

• Head of Digital Marketing & Strategy

  • Mar 2022 - Jan 2023

• Digital Marketing Manager

  • Jan 2021 - Mar 2022



WORKS Entertainment

• United States
• Entertainment
• 1 - 100 Employee

• Head of Digital

  • Feb 2019 - Jan 2021

  Direct all aspects of digital strategy and execution for the artist management roster. Lead day-to-day managers on all marketing and release plans. Educate management team and artists directly on new marketing and partnership strategies, initiatives, and tools. Point of contact for artists’ labels, distributors, and media partners. Cultivate and oversee all relationships with digital partners to secure placement and support of artist product and content. Direct all aspects of digital strategy and execution for the artist management roster. Lead day-to-day managers on all marketing and release plans. Educate management team and artists directly on new marketing and partnership strategies, initiatives, and tools. Point of contact for artists’ labels, distributors, and media partners. Cultivate and oversee all relationships with digital partners to secure placement and support of artist product and content.



Yamaha Corporation of America

• United States
• Musicians
• 700 & Above Employee

• Digital Marketing Manager

  • Feb 2018 - Aug 2018

  Hired into newly created position to identify and execute digital content opportunities with artist and musician endorsees for Yamaha’s artist relations and content production department. Work with multiple marketing, product development, and artist relations teams across Yamaha’s many divisions to implement marketing campaigns utilizing artist endorsees. Oversee digital aspects of Yamaha Entertainment Group, including e-commerce, website management, and social media strategy. Hired into newly created position to identify and execute digital content opportunities with artist and musician endorsees for Yamaha’s artist relations and content production department. Work with multiple marketing, product development, and artist relations teams across Yamaha’s many divisions to implement marketing campaigns utilizing artist endorsees. Oversee digital aspects of Yamaha Entertainment Group, including e-commerce, website management, and social media strategy.



Monument Records

• United States
• Music
• 1 - 100 Employee

• Director of Digital Strategy

  • Apr 2017 - Oct 2017

  Directed all aspects of digital strategy and execution for the new label and its artists. Created and managed artist and label websites, e-commerce, social and media partner pages. Oversaw all relationships with digital partners to secure placement and support of artist product and content. Developed D2C e-commerce strategy to increase sales directly to artist and label, including the creation and management of online stores and exclusive merchandise. Monitored all analytics and artist activity to provide detailed information to label and management teams, while constantly researching current and future trends to maximize revenue and exposure. Show less



Country Music Association (CMA)

• United States
• Musicians
• 100 - 200 Employee

• Manager, Digital Strategy

  • Jan 2013 - Apr 2017

  Initially brought on as project manager for digital initiatives across all departments, expanded responsibilities as point person for management and execution of all partner, sponsor, and vendor relationships. Created and executed digital marketing campaigns in cooperation with marketing team. Worked directly with social media networks (e.g. Facebook, Twitter, Snapchat) on promotional opportunities and artist campaigns. Responsible for creation and maintenance of all CMA websites, Festival mobile app, and media channels (e.g. YouTube, Apple, Pandora, Spotify, Vevo), as well as overseeing analytics for all platforms. Show less



Ryman Hospitality Properties

• United States
• Entertainment Providers
• 100 - 200 Employee

• Interactive Marketing Manager

  • Jul 2011 - Dec 2012

  Developed and executed marketing campaigns utilizing new media tools and strategies through relationships with artists, labels, third-party websites, and their representatives. Created and maintained the Opry’s websites, all social networking and media platforms, and overall online presence. Oversaw and provided feedback from analytics to drive marketing decisions. Created and edited graphic, audio, and video content utilized for promotions, presentations, and general web-based content. Created and maintain all email marketing, including the weekly Opry Update email newsletter to over 200,000 subscribers. Collaborated with advertising, promotions, and sales departments to provide digital support and creation of digital assets. Show less



Gaylord Entertainment Company

• United States
• Hospitality
• 700 & Above Employee

• Interactive Marketing Assistant

  • Mar 2007 - Jul 2011



Warner Music Group

• United States
• Musicians
• 700 & Above Employee

• New Media Coordinator

  • Sep 2006 - Dec 2006

  Executed marketing plans as cross-functional team member responsible for content aggregation to increase artist awareness and boost digital music sales with online service providers (iTunes, Yahoo! Music). Coordinated online promotions with product releases and touring schedules in cooperation with marketing. Managed digital marketing reports and sales databases (Soundscan digital reports, ringtone royalties). Coordinated creation and management of artist and label-related websites with independent developers. Designed, managed, and implemented online marketing campaigns utilizing email blasts, artists’ websites, and social networks. Administered street team program and individual reps in key markets in close coordination with marketing. Show less

• Interactive Marketing Assistant

  • Aug 2005 - Sep 2006



Aware Records

• United States
• Entertainment Providers

• Intern

  • Aug 2004 - Dec 2004

  Designed and executed national marketing campaigns for artists using 1,500 street team members in regional markets to promote consumer awareness in targeted locations (e.g., venues, music stores). Actively contributed as a member of the Rep program since 2001 by distributing promotional materials, selling merchandise, and participating in online promotions. Designed and executed national marketing campaigns for artists using 1,500 street team members in regional markets to promote consumer awareness in targeted locations (e.g., venues, music stores). Actively contributed as a member of the Rep program since 2001 by distributing promotional materials, selling merchandise, and participating in online promotions.